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Jamad Usman – The Story Behind His Successful Career

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Success is often said to be the yardstick to measure how well you compare to your previous best. This means that to be successful, one needs to strive to better themselves constantly. However, this is not always easy. There will be days when everything may seem to be going wrong, and it can tempt you to give up. It is important to remember that there are some bad days, and they should not convince you to shun your ambitions to achieve something great. Successful people are those who are determined and take every opportunity with both hands that come their way. They look for the best in every situation and use every setback as a learning opportunity. With this positive approach, you can ensure that you are always moving forward and heading in the right direction – towards success.

Jamad Usman, one of the world’s most well-known entrepreneurs, started his career from scratch. He has established multiple enterprises from the ground up, and his business ventures are now valued at millions of dollars. He is known for his innovative thinking and ability to identify chances that others miss. 

From Middle-Class Malabar To CEO Of UAE’s Leading Emirates First Group 

Jamad Usman was born in Kuttichira, a suburb of Kozhikode, and was raised in a Malabar family, where he started sharing responsibilities at a young age. Since his studies and career were inextricably linked, he began as a salesman for Maliakal jewelry while he was still pursuing his undergraduate degree.

Jamad had the opportunity to travel to Bengaluru as a sales professional for Malabar Gold and Diamonds, thanks to his perseverance and the good fortune that came his way within a year. While in Bengaluru, his new acquaintances helped him develop English language skills. Because Jamad never steered away from taking on new responsibilities, he put in a lot of effort and was quickly promoted to Sales Manager at Malabar Gold and Diamonds. Due to these added responsibilities, he was compelled to relocate to Hyderabad, where he became proficient in sales and Hindi.

Later, Jamad went to Dubai to attend his friend’s wedding. And with that, a brand-new chapter of his life began to unfold. Jamad decided to stay in Dubai and eventually started working as a Business Development Executive for the car seat maker Welfit in Ajman. In this position, he coordinated and collaborated with networks, made connections with many local Arabs, and gained an understanding of the business environment in the UAE. After leaving this company in 2016, Jamad Usman found himself at a crossroads.

“There was no requirement for sizable initial capital expenditure, and I had the advantage of having begun operations during Dubai’s period of rapid growth. In a broader sense, the United Arab Emirates and its leadership have historically shown their support for Indians, notably Keralites.”, says Jamad, while recounting his experience of how Emirates First Business Service LLC came into being.

Jamad Usman is a prosperous businessman who has established Emirates First as the preeminent brand for investment consulting services. He has also carved out a certain persona in the industry. Because of his extensive understanding of the UAE investment market, he could provide cutting-edge investment solutions for his customers, which resulted in his capturing the attention of his target audience. Because of his charming personality, generous nature, and in-depth knowledge of the investment market, he established himself as an industry influencer. His organization has a significant base of satisfied customers who are more than willing to trust the quality of his work.

He is a successful businessperson, as well as an investor who is both knowledgeable and seasoned in his field. He is in a position to provide his customers with a fresh viewpoint on how to expand their businesses. Jamad Usman’s unwavering commitment has made him one of the most sought-after people in the business world. He offers investment consultancy services to both well-established companies and aspiring enterprises alike. Because of his expertise, Emirates First has evolved into a brand that provides exceptional business development and investment consultancy services. 

The company is valued at $26 million, employs 85 employees, and has 3500 customers. Emirates First operates in six locations, including two E First Global locations. Emirates First aspires to be worth $50 million by 2023, with $30 million in annual sales. The brand has gained global recognition with its expansion to Canada, the United States, India, and, most recently, the United Kingdom.

Jamad Usman’s journey to the top was not an easy one. He started working in a jewelry store, where he rapidly learned the ins and outs of the trade. From there, he moved on to other businesses, always looking for new opportunities and ways to make a name for himself. This determination eventually led him to success. 

Today, he is one of the UAE’s most well-known and respected entrepreneurs. Jamad has always been a strong supporter of entrepreneurship, and he firmly believes that anyone can achieve their dreams if they are willing to work hard enough. This is a lesson that he has learned firsthand, and it is one that he wants to share with others. Thanks to his experiences, Jamad is uniquely positioned to help aspiring entrepreneurs take their first step toward success.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Lifestyle

Confronting Propaganda: Street Smart Documents Honest Reactions to Gaza Indoctrination Footage

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Photo Courtesy of: Street Smart

Byline: Michelle Langton

In a recent project, the Street Smart team gathered 20 strangers and presented them with propaganda footage from Gaza that has circulated widely online but remains largely unfamiliar to many audiences. The aim wasn’t to provoke outrage or test media literacy in a classroom setting. It was to capture raw, unfiltered emotional reactions to material that reveals how narratives are formed at the source. The resulting video offers a candid look at how people process shocking content and how their perceptions shift when they see what is rarely shown on mainstream platforms.

The Structure of the Experiment

The format was simple. Participants were seated and shown a series of clips from Gaza, including children’s programming and broadcasts containing intense ideological messaging. No background information was provided, and viewers were not instructed on how to interpret what they were seeing. After watching, they were asked for immediate reactions.

The footage elicited a wide range of emotions. Some viewers were stunned by the content, admitting they had never seen anything like it before. Others expressed disbelief, questioning why this kind of material isn’t more widely discussed. A few were visibly shaken, saying the experience fundamentally altered their understanding of the situation.

By presenting the footage without narration or added commentary, Street Smart allowed participants’ genuine responses to emerge. The experiment revealed how propaganda can affect an entire generation. It can shock, unsettle, and force people to reconsider their assumptions.

Why This Project Matters

Sage Fox and Dorani aligned the purpose of this experiment with Street Smart’s broader mission of challenging prevailing narratives and encouraging critical thought among younger audiences. In an environment where footage spreads rapidly across digital platforms, propaganda can shape public opinion long before context catches up.

By showing the Gaza Indoctrination footage in a controlled setting and recording uncoached responses, the team aimed to expose the emotional and cognitive impact of this type of content.

“The first reaction is often the most revealing, because it shows how powerful images can be without context.”

The Range of Reactions

While each participant brought their own perspective, several themes emerged. Some expressed sympathy with the imagery itself, saying it was emotionally powerful. 

One participant said, “It makes me question what I see online every day. How much of it is shaped this way?”

Their comments highlight how propaganda resonates differently depending on prior knowledge and exposure. Many viewers have simply never encountered such footage directly.

Street Smart’s Approach

This project continues a pattern established by Sage Fox & Dorani’s earlier videos. Rather than relying on experts or lengthy analysis, Street Smart focuses on real people and their honest reactions. The approach is simple but effective. Present potent material, listen to what people say, and share those moments with a wider audience.

The Gaza Indoctrination footage experiment fits this model. It doesn’t attempt to draw final conclusions or offer political commentary. Instead, it documents how people respond when they’re exposed to narratives that are usually filtered through intermediaries.

Implications for Media Literacy

Beyond its viral potential, the video raises broader questions about how people interact with powerful imagery online. Propaganda operates on emotional reflexes. As this experiment shows, those reflexes are often unexamined until they’re brought to the surface.

Sage Fox & Dorani hope that projects like this push audiences to think more critically about what they see and share.

“The purpose is not to tell people what to believe. It is to remind them that every image comes from somewhere, and that source matters,” they said.

Next Steps for Street Smart

As Street Smart’s platform grows, Sage Fox & Dorani plan to conduct similar experiments in different contexts. They intend to use their direct, street-level approach to highlight how people react when presented with challenging material.

The Gaza footage project is one piece of a larger mission. The team uses simple methods to shed light on complex issues. By focusing on authentic reactions, they continue to build a unique space in online media that blends cultural investigation with raw human response.

A Window into Unfiltered Thought

“We showed 20 strangers real propaganda footage from Gaza — and filmed their unfiltered reactions” is not a dramatic exposé or academic study. It is a clear, unmediated record of how individuals respond when confronted with material designed to persuade. In that restraint lies its strength.

By documenting these moments, Street Smart shows how awareness can begin with a pause. A brief space between seeing and believing.

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