Lifestyle
Jamad Usman – The Story Behind His Successful Career

Success is often said to be the yardstick to measure how well you compare to your previous best. This means that to be successful, one needs to strive to better themselves constantly. However, this is not always easy. There will be days when everything may seem to be going wrong, and it can tempt you to give up. It is important to remember that there are some bad days, and they should not convince you to shun your ambitions to achieve something great. Successful people are those who are determined and take every opportunity with both hands that come their way. They look for the best in every situation and use every setback as a learning opportunity. With this positive approach, you can ensure that you are always moving forward and heading in the right direction – towards success.
Jamad Usman, one of the world’s most well-known entrepreneurs, started his career from scratch. He has established multiple enterprises from the ground up, and his business ventures are now valued at millions of dollars. He is known for his innovative thinking and ability to identify chances that others miss.
From Middle-Class Malabar To CEO Of UAE’s Leading Emirates First Group
Jamad Usman was born in Kuttichira, a suburb of Kozhikode, and was raised in a Malabar family, where he started sharing responsibilities at a young age. Since his studies and career were inextricably linked, he began as a salesman for Maliakal jewelry while he was still pursuing his undergraduate degree.
Jamad had the opportunity to travel to Bengaluru as a sales professional for Malabar Gold and Diamonds, thanks to his perseverance and the good fortune that came his way within a year. While in Bengaluru, his new acquaintances helped him develop English language skills. Because Jamad never steered away from taking on new responsibilities, he put in a lot of effort and was quickly promoted to Sales Manager at Malabar Gold and Diamonds. Due to these added responsibilities, he was compelled to relocate to Hyderabad, where he became proficient in sales and Hindi.
Later, Jamad went to Dubai to attend his friend’s wedding. And with that, a brand-new chapter of his life began to unfold. Jamad decided to stay in Dubai and eventually started working as a Business Development Executive for the car seat maker Welfit in Ajman. In this position, he coordinated and collaborated with networks, made connections with many local Arabs, and gained an understanding of the business environment in the UAE. After leaving this company in 2016, Jamad Usman found himself at a crossroads.
“There was no requirement for sizable initial capital expenditure, and I had the advantage of having begun operations during Dubai’s period of rapid growth. In a broader sense, the United Arab Emirates and its leadership have historically shown their support for Indians, notably Keralites.”, says Jamad, while recounting his experience of how Emirates First Business Service LLC came into being.
Jamad Usman is a prosperous businessman who has established Emirates First as the preeminent brand for investment consulting services. He has also carved out a certain persona in the industry. Because of his extensive understanding of the UAE investment market, he could provide cutting-edge investment solutions for his customers, which resulted in his capturing the attention of his target audience. Because of his charming personality, generous nature, and in-depth knowledge of the investment market, he established himself as an industry influencer. His organization has a significant base of satisfied customers who are more than willing to trust the quality of his work.
He is a successful businessperson, as well as an investor who is both knowledgeable and seasoned in his field. He is in a position to provide his customers with a fresh viewpoint on how to expand their businesses. Jamad Usman’s unwavering commitment has made him one of the most sought-after people in the business world. He offers investment consultancy services to both well-established companies and aspiring enterprises alike. Because of his expertise, Emirates First has evolved into a brand that provides exceptional business development and investment consultancy services.
The company is valued at $26 million, employs 85 employees, and has 3500 customers. Emirates First operates in six locations, including two E First Global locations. Emirates First aspires to be worth $50 million by 2023, with $30 million in annual sales. The brand has gained global recognition with its expansion to Canada, the United States, India, and, most recently, the United Kingdom.
Jamad Usman’s journey to the top was not an easy one. He started working in a jewelry store, where he rapidly learned the ins and outs of the trade. From there, he moved on to other businesses, always looking for new opportunities and ways to make a name for himself. This determination eventually led him to success.
Today, he is one of the UAE’s most well-known and respected entrepreneurs. Jamad has always been a strong supporter of entrepreneurship, and he firmly believes that anyone can achieve their dreams if they are willing to work hard enough. This is a lesson that he has learned firsthand, and it is one that he wants to share with others. Thanks to his experiences, Jamad is uniquely positioned to help aspiring entrepreneurs take their first step toward success.
Lifestyle
Why Classical Dance Is Thriving on Instagram

For centuries, classical dance forms like Bharatanatyam and Kathak have been treasured for their elegance, complexity, and storytelling prowess. But in recent years, these age-old traditions have found an unlikely stage: Instagram. From intricate mudras to rhythmic footwork, young dancers are captivating audiences worldwide, all in the span of a 60-second reel.
So, what’s fueling this revival of classical dance on a platform known for trends, filters, and viral challenges?
Instagram, with its visual-first format, has become an ideal space for artists to share their craft. Classical dance, rich in visual storytelling, translates beautifully into bite-sized performances that are accessible and engaging for modern audiences.
“Reels are short enough to grab attention but long enough to convey the essence of a classical piece,” says one of Spardha’s dance teachers, actively creating dance videos for the Instagram page of Spardha School of Music and Dance, an online platform for performing arts education. “You don’t need an elaborate stage or hours of performance; a simple backdrop and good lighting can bring your art to life.”
On Instagram, young dancers bring a fresh approach to traditional art. They skillfully blend classical compositions with trending audio tracks, often choreographing pieces that resonate with younger audiences.
These videos show how classical dance can be relevant in today’s world as young artists reinterpret popular songs in classical style. Such performances respect the tradition, make it accessible to a larger audience by making classical dance relatable.
Social media has also given classical dancers something they’ve never had before: a global audience. Platforms like Instagram allow Indian artists to reach audiences in the U.S., Europe, and beyond, fostering cultural exchange and appreciation.
And the feedback loop is immediate. Unlike traditional performances, which are confined to auditoriums and limited audiences, Instagram reels receive likes, comments, and shares in real time, creating a sense of community and encouraging more engagement.
The rise of online platforms for learning music and dance like Spardha School of Music and Dance has further fueled this trend. Spardha provides structured lessons in classical dance forms like Bharatnatyam and Kathak, and even Bollywood, making them accessible to young learners regardless of their location.
“Many of our students have taken what they’ve learned and showcased it online,” says a representative from Spardha. “It’s incredible to see them not just learn the art but also innovate and present it in ways that inspire others.”
By offering online classes, Spardha ensures that classical dance is no longer restricted to physical studios, enabling dancers to connect with their culture through dance no matter where they are in the world.
The success of classical dance on Instagram lies in its ability to blend heritage with modernity. The younger generation, armed with smartphones and a passion for preserving their roots, is making classical dance both aspirational and accessible.
Dance has always been about expression, and Instagram is just a new way of reaching people.
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