Lifestyle
JC Hite – the talented entrepreneur who works to fulfil people’s need rather than looking for profit

JC Hite grew up in Arkansas and always valued entrepreneurship and hard work. After working for many years in banking, he launched an e-learning platform and then got into digital marketing. His purpose and aspirations failed to fall in line with the other primary owners’ objectives, which were relentlessly money-oriented. With a greater aim in life, he quit his job and started Hite Digital.
Hite has established his own empire through his selfless and determined thinking. He aims at becoming a leader worthy of leading people. He has surely made up to his own expectations. He has successfully completed his commitment of creating 1,000 meaningful jobs. He is working towards making Hite an example to other companies fighting for good in the world.
The down to earth individual is very much focussed and goal oriented. He states success as an impact. He wants to leave the world a better place than how he found it. He believes that one of the areas people can make the most impact is through creating jobs that empower people: empower people to grow, take care of their families, explore the world and pursue happiness. Hite has a very simple key to success. They actually care about the people around them.
Hite quotes his favourite quoted to be, “Treat others as you would have them treat you”. Hite has made a difference in the field through his unique and interesting strategies. Standing up and aiding people to the utmost has been an integral part. Reaching so much success wasn’t easy, for success comes with a difficult pay. He went through a lot of struggles and barriers but however he came out stranger establishing and accomplishing himself in his field of expertise. Hot has its own functioning plan. The strategies drawn up have been its biggest assets.
Hite is all about people rather than profit. This has aided the successful growth of the firm. It is a digital marketing agency that is reframing the way marketing is done. They focus on localized service so that each client feels valued and cared for while having a corporate product that is strong and can compete with the largest agencies in the world. Hite aims to grow more and succeed by focusing on the human element, which runs through every part of his business, from hiring to serving our clients and partners. Fulfilling his commitment has always been his biggest motivator. H is sure to reach even greater heights through his hard work and selfless nature.
Lifestyle
How Private Hotsprings Can Transform Wellness Tourism with Its Lithia-Inspired Innovations

By Michelle Snow
Private Hotsprings resort features exclusive infinity-edge pools fed by natural hot springs, attracting wellness tourists to British Columbia’s remote wilderness. Tina and Alex Genzer are expanding beyond hospitality with Lithios Beverages, a drink line incorporating lithia-rich mineral water from the springs. The new venture aims to bring the therapeutic benefits of the resort’s natural waters to consumers worldwide.
Enchanted By Nature
Tina and Alex are familiar with entrepreneurship. Before embarking on their journey to British Columbia, the pair successfully ran a boiler installation and construction business in Toronto, specializing in snowmelt systems. While Alex, a former Air Force pilot, honed his engineering expertise and cultivated a strong public presence with CBC and News Talk 1010 appearances, Tina led business operations with her signature entrepreneurial flair.
Tina Genzer recalls how their lives changed when they discovered the Kootenay region’s natural hot springs. “We were captivated by the serenity of this place,” she says. The couple started acquiring chalets that blend luxury and nature. Today, Private Hotsprings offers three properties: the Cedar Log Cabin with a waterfall and lake access and two chalets featuring the world’s only infinity-edge hot spring pools.
The couple’s leadership style has been instrumental in the company’s growth. The Genzers have carved out a niche that remains untouched by competitors by prioritizing exclusivity and direct customer engagement over conventional review systems. “Our mission has always been to create a serene retreat where guests can unwind, rejuvenate, and reconnect with themselves,” Alex Genzer explains.
Lithios Beverages
Tina and Alex’s idea for Lithios Beverages emerged during a restorative evening at the hot springs, inspired by the therapeutic effects of lithia-rich waters. Since its successful debut in New York earlier this year, which sold out within days, the brand is now planning to partner with a major U.S. distributor to enter the growing health and wellness beverage market.
The Genzers are well-positioned to leverage this opportunity, as Lithios Beverages aligns with their brand ethos blending the purity of their mineral springs with health-conscious choices. “Lithios is not just a beverage, it is a lifestyle,” says Tina Genzer. “We aim to provide the same rejuvenation and vitality our guests experience, no matter where they are.”
A Rising Tide for Wellness Tourism
Wellness tourism thrives on authenticity and connection to nature, two qualities that Private Hotsprings exemplifies. The company has tapped into a lucrative market segment that prioritizes unique and restorative experiences over mass tourism by offering exclusive access to mineral-rich hot springs in a private setting.
Competitors in the wellness industry have begun to explore similar models, but only some can rival Private Hotsprings’ distinctive offerings. The company’s first-in-the-world infinity-edge pools and meticulous curation of guest experiences give it a significant edge.
The Next Phase
Despite these challenges, the Genzers remain optimistic about the future. Their dual focus on Private Hotsprings and Lithios Beverages allows them to innovate within two complementary markets.
The next phase of their journey includes expanding Lithios Beverages across the U.S., emphasizing sustainability and transparency. Lithios Beverages has opened up its next round of funding to scale its operations.
The Genzers are also exploring ways to share their story with a broader audience. “We want investors and guests alike to understand the heart and vision behind what we do,” Tina says. “It is not just about running a business, it is about creating something meaningful and lasting.”
Tina and Alex Genzer have created an example of success that other industry players will undoubtedly seek to emulate by blending luxury with nature and leveraging their lithia-rich waters for global impact.
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