Business

Joey Hickson Stresses on The Importance of a Customized Social Media Strategy for Musicians

Published

6 years ago

June 27, 2019

Since the advent of social media, marketing has changed completely. The kind of loyal fan base you could build in 10-15 years is now possible in a few months, all thanks to digital marketing. Many musicians have built a large fan base on social media by connecting with their fans and providing quality content. But as rewarding as social media tools can be, they are equally difficult to master.

The owner of Integrate Social Group, Hickson has built a network of over 30 million followers on social media. With his knowledge and skills, he has helped many musicians, comedians and businessmen get followers who have been eventually converted into customers.

Hickson believes that, “Social media is of no use, unless there is a pot of gold at the end of the rainbow. The whole point of social media is to build trust with your potential customers, so that they land on your website. When they access the website, the content, product and service need to be presented in a manner that is as attractive as the graphic that got them here in the first place. Only then the readers can be converted into customers.”

Hickson has helped musicians like Daniela Andrade, Vivian Hicks, Jacuzzi La Fleur and many others rise to fame with his social media marketing strategies. Hickson believes that every individual needs a customized strategy which will work for them. No two musicians can have the same marketing strategy to promote their music. Many artists underestimate the power of right social media marketing. There are many talented musicians out there who could be much more successful, if they were using the right social media tools.

There is no set formula for success in social media marketing. It is a place which is constantly evolving and unless you don’t adapt to the changes and evolve with it, you cannot be successful. Everyone uses Instagram stories, but those who try to be more interactive with their fans using quizzes, polls, questions and other tools offered by the platform tend to have a bigger fan base than those who don’t. Instagram has over 500 million monthly active users and Hickson believes, that many musicians and influencers can benefit from the platform.

In a span of 10 years, Hickson has helped many small businesses grow tremendously. He has helped musicians and comedians reach out to the right kind of audience with social media targeting and hashtag marketing. He was named “Today’s Top Entrepreneurs under 40” by Entrepreneur and his work has also featured in Forbes.

One of the best feelings in the world for Hickson is to see his customer’s follower base increasing. “I know what it’s like to start out small and need help, so this is my way of giving back to those who need assistance in becoming successful in their own industries. It’s a great feeling when I see them succeeding and their following growing from zero to the thousands,” he said.

With social media experts like Joey Hickson available to guide businessmen, influencers and artists, the future of social media marketing looks promising.

Business

Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

Published

1 month ago

July 26, 2025

Matthew Wiles

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.

Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.

The Habits That Build Momentum

At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.

First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.

Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.

Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.

Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.

Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.

Turning Habits into Infrastructure

What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.

Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.

Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.

Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”

Avoiding the Common Traps

Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.

Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.

Scaling Through Self-Replication

In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.

Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.

In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.