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Joey Hickson Stresses on The Importance of a Customized Social Media Strategy for Musicians




Since the advent of social media, marketing has changed completely. The kind of loyal fan base you could build in 10-15 years is now possible in a few months, all thanks to digital marketing. Many musicians have built a large fan base on social media by connecting with their fans and providing quality content. But as rewarding as social media tools can be, they are equally difficult to master.

The owner of Integrate Social Group, Hickson has built a network of over 30 million followers on social media. With his knowledge and skills, he has helped many musicians, comedians and businessmen get followers who have been eventually converted into customers.

Hickson believes that, “Social media is of no use, unless there is a pot of gold at the end of the rainbow. The whole point of social media is to build trust with your potential customers, so that they land on your website. When they access the website, the content, product and service need to be presented in a manner that is as attractive as the graphic that got them here in the first place. Only then the readers can be converted into customers.”

Hickson has helped musicians like Daniela Andrade, Vivian Hicks, Jacuzzi La Fleur and many others rise to fame with his social media marketing strategies. Hickson believes that every individual needs a customized strategy which will work for them. No two musicians can have the same marketing strategy to promote their music. Many artists underestimate the power of right social media marketing. There are many talented musicians out there who could be much more successful, if they were using the right social media tools.

There is no set formula for success in social media marketing. It is a place which is constantly evolving and unless you don’t adapt to the changes and evolve with it, you cannot be successful. Everyone uses Instagram stories, but those who try to be more interactive with their fans using quizzes, polls, questions and other tools offered by the platform tend to have a bigger fan base than those who don’t. Instagram has over 500 million monthly active users and Hickson believes, that many musicians and influencers can benefit from the platform.

In a span of 10 years, Hickson has helped many small businesses grow tremendously. He has helped musicians and comedians reach out to the right kind of audience with social media targeting and hashtag marketing. He was named “Today’s Top Entrepreneurs under 40” by Entrepreneur and his work has also featured in Forbes.

One of the best feelings in the world for Hickson is to see his customer’s follower base increasing. “I know what it’s like to start out small and need help, so this is my way of giving back to those who need assistance in becoming successful in their own industries. It’s a great feeling when I see them succeeding and their following growing from zero to the thousands,” he said.

With social media experts like Joey Hickson available to guide businessmen, influencers and artists, the future of social media marketing looks promising.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Stankevicius Interactive Media Platform is an Advantage to Global Business




PR and advertising firm Stankevicius MGM is releasing a new media platform enabling companies to publish various format materials online such as articles and press releases. As companies are seeking for audiences locally and globally it is important to them not limit themselves to general marketing techniques such as social media but also extend limitless opportunities to foreign markets via general media.

Stankevicius firm has been providing public relations and media services for companies to achieve branding excellence, attract investors and gain new customers. According to Stankevicius, traditional journalism provides just enough belief to convince the audience of the brand’s message. 

As media has been a powerful channel for centuries it has not stopped, just that due to recent technological advancements, companies have forgotten how important media can actually be and is. Cheaper access tools like Facebook and Instagram are no longer working due to extreme competition. PR and advertising agencies are expensive. 

Since PR is about people relations, it does involve a lot of work which makes the service cost expensive and not affordable to many customers around the world. However, Stankevicius Interactive Media platform reduces the manual work and enables customers to interact with media digitally online at their own convenience. This reduces the cost of PR service dramatically making media affordable to companies around the world.

Having a published article is not just a show off but actually a strategic move to build up a global presence. Consider that the internet is like one world, and search engines such as Google are in a way a marketplace for clients to search for providers. Every business should take care of their Google search results as it is absolutely critical to make sure that your company is trusted online. 

Consider that businesses today perform most of the activities online and creating a strong online presence is done not just through social media but actually through the actual media. If a business has no articles and a potential clients Googles company name and finds nothing but Facebook and Instagram accounts, that company is not differentiating. A client must be convinced and impressed. Now, if a business has published many articles via various local and global media it shows that the company is truly active in the industry, is strong and capable as well as respected and covered by 3rd media parties around the world. Such actions make the client’s decision making turn to buying side.

Stankevicius provides access for companies around the world to join Stankevicius Interactive Media platform and start publishing news as soon as possible. Every hour counts. Sign up for platform release here:

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