Connect with us


Joey Hickson Stresses on The Importance of a Customized Social Media Strategy for Musicians




Since the advent of social media, marketing has changed completely. The kind of loyal fan base you could build in 10-15 years is now possible in a few months, all thanks to digital marketing. Many musicians have built a large fan base on social media by connecting with their fans and providing quality content. But as rewarding as social media tools can be, they are equally difficult to master.

The owner of Integrate Social Group, Hickson has built a network of over 30 million followers on social media. With his knowledge and skills, he has helped many musicians, comedians and businessmen get followers who have been eventually converted into customers.

Hickson believes that, “Social media is of no use, unless there is a pot of gold at the end of the rainbow. The whole point of social media is to build trust with your potential customers, so that they land on your website. When they access the website, the content, product and service need to be presented in a manner that is as attractive as the graphic that got them here in the first place. Only then the readers can be converted into customers.”

Hickson has helped musicians like Daniela Andrade, Vivian Hicks, Jacuzzi La Fleur and many others rise to fame with his social media marketing strategies. Hickson believes that every individual needs a customized strategy which will work for them. No two musicians can have the same marketing strategy to promote their music. Many artists underestimate the power of right social media marketing. There are many talented musicians out there who could be much more successful, if they were using the right social media tools.

There is no set formula for success in social media marketing. It is a place which is constantly evolving and unless you don’t adapt to the changes and evolve with it, you cannot be successful. Everyone uses Instagram stories, but those who try to be more interactive with their fans using quizzes, polls, questions and other tools offered by the platform tend to have a bigger fan base than those who don’t. Instagram has over 500 million monthly active users and Hickson believes, that many musicians and influencers can benefit from the platform.

In a span of 10 years, Hickson has helped many small businesses grow tremendously. He has helped musicians and comedians reach out to the right kind of audience with social media targeting and hashtag marketing. He was named “Today’s Top Entrepreneurs under 40” by Entrepreneur and his work has also featured in Forbes.

One of the best feelings in the world for Hickson is to see his customer’s follower base increasing. “I know what it’s like to start out small and need help, so this is my way of giving back to those who need assistance in becoming successful in their own industries. It’s a great feeling when I see them succeeding and their following growing from zero to the thousands,” he said.

With social media experts like Joey Hickson available to guide businessmen, influencers and artists, the future of social media marketing looks promising.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


This is how Dorart Ibrahimi grew a million-dollar company at just 16




Social media can be a tricky and tough place to navigate and understand especially when it comes to content creators and businesses to grow their reach and customers. While social media platforms like Instagram, Facebook and Twitter are known to be marvellous places to monetise and reach out to the right people, it can be challenging for those who do not understand the first thing about them.

This is why there are organisations and institutions that help influencers, businesses and content creators in reaching the right audience, growing their outreach and networking with the right people.

One such person who has done immensely well in the world of social media is Dorart Ibrahimi.

16-year-old Dorart has started an Organic Growth Program which is the most unique and outstanding scheduled program ever made where businesses and individuals will be guaranteed to achieve success on Instagram, in the form of likes, followers and everything that Instagram has to offer.

At the age of just 16, Dorart is the owner of DORART MGMT LLC, which is a million-dollar company that has successfully surpassed $2 million in sales within two years of beginning.

Born and raised in Kosovo, Dorart is ethnically Albanian. While Dorart was raised in a middle-class household, his parents were extremely intellectual and taught him a lot about life. A lot of his significant business learnings came from hanging out with the biggest business venture partners in Kosovo. Dorart began admiring them and this is where his passion for making money and becoming a businessman at such a young age was born.

Starting during the pandemic, Dorart began the organisation as a fun meme page after which he decided to grow his personal standing where he found it was possible to make money from advertising.

It was Dorart’s love for social media and content promotion that led him to build DORART MGMT LLC as its owner and founder and grow the organisation to 59 employees who, as per Dorart, “make thousands of dollars a month each”.

Dorart has a $500,000 worth and he plans to grow it to at least a few million in the next year.

His extreme talent, a knack for social media and a deep understanding of Instagram, as a platform, is what has led Dorart to where he is today.

Dorart has future plans to turn his organisation into an Incorporation where he will be starting various online businesses and services in different fields in real life.

Not just that, to impart his knowledge and learning from the world of social media, Dorart will also be beginning a Mentorship Group where he will be teaching millions how to make money and how to build a successful marketing agency.

With just two years with him, Dorart has been able to build and grow his business to having over $500,000 worth. His plans include growing and building his business further along with expanding into other ventures. While he plans to grow the worth of his company to $2 million until next year, he ultimately plans to grow it into one of the biggest incorporations in the world.


Continue Reading