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Joey Hickson Stresses on The Importance of a Customized Social Media Strategy for Musicians

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Since the advent of social media, marketing has changed completely. The kind of loyal fan base you could build in 10-15 years is now possible in a few months, all thanks to digital marketing. Many musicians have built a large fan base on social media by connecting with their fans and providing quality content. But as rewarding as social media tools can be, they are equally difficult to master.

The owner of Integrate Social Group, Hickson has built a network of over 30 million followers on social media. With his knowledge and skills, he has helped many musicians, comedians and businessmen get followers who have been eventually converted into customers.

Hickson believes that, “Social media is of no use, unless there is a pot of gold at the end of the rainbow. The whole point of social media is to build trust with your potential customers, so that they land on your website. When they access the website, the content, product and service need to be presented in a manner that is as attractive as the graphic that got them here in the first place. Only then the readers can be converted into customers.”

Hickson has helped musicians like Daniela Andrade, Vivian Hicks, Jacuzzi La Fleur and many others rise to fame with his social media marketing strategies. Hickson believes that every individual needs a customized strategy which will work for them. No two musicians can have the same marketing strategy to promote their music. Many artists underestimate the power of right social media marketing. There are many talented musicians out there who could be much more successful, if they were using the right social media tools.

There is no set formula for success in social media marketing. It is a place which is constantly evolving and unless you don’t adapt to the changes and evolve with it, you cannot be successful. Everyone uses Instagram stories, but those who try to be more interactive with their fans using quizzes, polls, questions and other tools offered by the platform tend to have a bigger fan base than those who don’t. Instagram has over 500 million monthly active users and Hickson believes, that many musicians and influencers can benefit from the platform.

In a span of 10 years, Hickson has helped many small businesses grow tremendously. He has helped musicians and comedians reach out to the right kind of audience with social media targeting and hashtag marketing. He was named “Today’s Top Entrepreneurs under 40” by Entrepreneur and his work has also featured in Forbes.

One of the best feelings in the world for Hickson is to see his customer’s follower base increasing. “I know what it’s like to start out small and need help, so this is my way of giving back to those who need assistance in becoming successful in their own industries. It’s a great feeling when I see them succeeding and their following growing from zero to the thousands,” he said.

With social media experts like Joey Hickson available to guide businessmen, influencers and artists, the future of social media marketing looks promising.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Why Multi-Province Payroll Compliance Is the Hidden Challenge Canadian SMBs Face and How Folks Solves It

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Photo courtesy of: Folks

Byline: Shem Albert

Running payroll in Canada can feel like crossing a country stitched from many different fabrics. Each province weaves its own pattern of tax rules, leave policies, and benefit requirements, creating a landscape where a single misstep can ripple through every paycheck. For small and mid-sized businesses, the challenge often remains hidden until growth pushes hiring beyond provincial borders or brings remote workers into the fold. What seems like a routine back-office task quickly becomes a test of accuracy, timing, and local knowledge. This is the gap that Folks set out to close, offering a way for employers to navigate Canada’s regulatory patchwork without slowing their momentum.

Provincial Rules Add Complexity

Canada’s payroll environment varies sharply by province. Federal rules set the foundation, but provincial tax rates, deductions, statutory leave entitlements, and benefit premiums add layers of complexity that employers must monitor carefully. Small and mid-sized businesses with staff across provinces or remote employees face different tax tables, reporting deadlines, and leave calculations that directly affect pay accuracy and remittance schedules.

Folks built its payroll module to address these differences. The platform calculates the correct provincial tax rates and deductions for each employee, applying updates automatically so employers avoid misapplied withholdings or late filings. Multi-location tax management allows a company with workers in Ontario, Quebec, or several other provinces to process payroll without creating separate accounts for each jurisdiction. Bilingual functionality in English and French and secure Canadian data hosting support compliance while keeping employee records accessible across language and regional boundaries.

Unified Records Improve Accuracy

Payroll errors often stem from mismatched employee data. Changes in pay rates, banking details, or benefits eligibility may not align between HR and finance systems, creating incorrect deductions or delayed payments. Smaller teams juggling separate platforms spend valuable hours reconciling information instead of focusing on strategic work.

Folks resolves these issues by combining HR and payroll in one platform. Updates to wages, hours, or tax information entered on the HR side flow directly into payroll without re-entry. This single, verified record strengthens the accuracy of every payroll run and ensures employees receive the correct pay and deductions. By removing the need for repetitive administrative work, HR staff can redirect their time to tasks that support growth and employee engagement.

Automation Keeps Provinces in Step

Each province sets its own requirements for holiday pay, pay frequency, and statutory benefits, making manual calculations both time-consuming and error-prone. Businesses that expand or hire remote employees must keep pace with shifting provincial regulations or risk penalties and audit issues.

Folks address these demands with automation designed for Canada’s regulatory landscape. Pay statements, deduction calculations, and custom pay schedules follow the applicable provincial rules without extra configuration. The system’s automated updates mean that a company hiring staff in British Columbia or Quebec can meet local payroll standards without adding new layers of setup or monitoring. Employers gain the ability to expand into new regions while maintaining accurate, on-time pay.

Reporting Strengthens Compliance

Changing tax rates and reporting requirements require ongoing attention from HR and finance teams. Companies that rely on disconnected systems risk missing a provincial update or submitting incorrect remittances, which can lead to fines and interest charges.

Folks provides detailed reporting tools that compile payroll, deductions, and benefits information across all locations. Employers can generate clear remittance and deduction summaries, simplifying the process of meeting provincial filing requirements. For organizations that want additional guidance, Folks also offers a payroll management service that brings in-house specialists to assist with configuration, compliance, and regular updates. These reporting features help companies stay audit-ready and avoid costly compliance gaps.

Scalable Payroll for Expanding Businesses

Many small businesses begin in a single province, where local tax and payroll demands can be learned over time. Growth into new provinces or the decision to hire remote staff adds a level of complexity that manual processes cannot handle efficiently. Errors multiply, compliance risks rise, and payroll teams spend more time correcting mistakes than supporting expansion plans.

Folks provides payroll that scales with company growth. Provincial tax logic, automated deductions, bilingual support, and secure Canadian data storage are built directly into the platform. By maintaining an accurate employee record and applying province-specific rules automatically, the system allows Canadian SMBs to expand with fewer administrative surprises and more predictable payroll operations. Companies gain the stability of compliant payroll across provinces while controlling the time and costs that typically accompany multi-jurisdiction growth.

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