Business
How Alan Lazar created an online Marketing Empire?

There are several people who have made it to the top have had their humble beginnings. They have the driving force to do well in life and achieve goals. These entrepreneurs, after making a modest start, succeed and become famous. The spirit and passion to realise their dreams set them apart.
Alan Lazar, an email marketing giant, also started with his humble beginnings but tasted immense success with the right blend of intelligence, ambition and perseverance. Alan had to quit his school to financially support his family after his parents got divorced. As a telemarketer, he was earning a modest salary but with the drive to push himself for something bigger and better, he launched his own call centre with 330 employees in New Delhi, India. After running this business for a few years, Alan took huge interest in internet marketing. Eventually, he forayed into the field of online marketing with his business partner Paul, a marketing expert.
This collaboration changed Alan’s life and took his business to its greatest heights. Now his large clientele includes personalities like Grant Cardone, Tai Lopez, Ed Mylett, Lewis Howes and Dean Graziosi among others. Alan who has been able to create a hundred-million-dollar online marketing empire now caters to his clients globally.
Alan, who was born and raised in Los Angeles, didn’t complete his academic career before starting to earn to support his family. But that didn’t stop him to cherish success. Now, he works with info products and tries to reach out to millions of people through his unique ideas. One such is his free Bible app to Instagram handle after bidding a war in the multiple six figures. Alan said he wants to help people know more about God.
Alan, who owes the credit of his success to his mother’s prayers, charitable deeds and his strong zeal to achieve goals always had this knack of promoting odd stuff that wouldn’t otherwise be promoted by others. One such example is Pig Out Chips that Alan had invested in initially. Now the products sell huge at supermarkets. He also invested in the Hundy app to help people borrow cash from other investors. Rightly nicknamed The Man Behind the Brand, Alan emerged as an email marketing expert for his indomitable spirit, uncanny business acumen and out-of- the-box thinking.
“I chose this career because I believe that if one is good at paid marketing then he/she can collaborate with any type of business. Everyone one at some point requires clients such as doctors, lawyers, surgeons and other professionals who look for marketing representation. People call me by the name, The Man Behind The Brand as, I was an early investor in companies that are at present doing very large businesses across various platforms,” said the 37-year-old expert whose marketing career has been a prolific example of how man can change his fate with a lot of hard work and determination and by virtue of small amount of luck.
Business
The Perfect Investment: RAD Diversified and Income-Producing Farms

Amidst the global lockdown of 2020, Dutch Mendenhall, founder of RADD America, began looking for an alternative to standard residential real-estate investments. So, he turned his analysis to farms and was blown away by the immense potential he saw. After going public in late 2019, RADD America purchased US farmland and made slices of the real estate available at minimum investments of $10,000.
Income-producing farms vs. other real estate asset classes
According to Mendenhall, an apartment complex in today’s US real estate market commands approximately a 4% or 5% cap rate. Farms offer somewhere around a 15% to 20% cap rate.
“When I first began looking at investing in farms, I compared each acre to an apartment or housing unit,” Mendenhall recalls. “The variety that income-producing farms provide is what I really love about them as an opportunity. With one season producing wheat and corn the next, you can double tap — you can raise livestock on top of agriculture. Putting money into the farm only pays off in time. Everything from improving soil to increasing irrigation makes a major impact on potential income, and so much of America’s farmland has fallen into disrepair during the last 20 years.”
When Mendenhall began investing during the early days of the pandemic, sustainable acres of producing farmland sold anywhere from $3,500 to $5,000. Today, he finds that income-producing acres of farmland easily sell for $9,500 to $10,000.
“I’ve seen farmland values almost double during the last couple of years,” Mendenhall says. “Currently, we’re in Tennessee, Arkansas, and Idaho, but we are analyzing land all over America. What reports don’t show is the difference between a properly maintained acre of farmland and an acre that is in disarray. There’s only so much workable farmland on the market today. We’ve hit the tipping point, and now, there’s a scarcity of land for people to buy. If you have the opportunity to purchase amazing agricultural land, you have to pull the trigger quickly.”
Income-producing farms as an asset class
Mendenhall is no stranger to investors. Since 2006, he’s connected them to deals in short sales, wholesaling, residential properties, and storage units, though he admits that every asset class has caused the same excitement as farmland. “At this point, we can’t find enough bargains for our investors,” he says. “They take real pride in their investments and keep asking us for more.”
RADD America takes a true grassroots approach when connecting its investors to farmland. “The farming world is different from any other in real estate,” explains Mendenhall. “We start by having our acquisitions and agricultural teams meet with farmers. When we get ready to brand cattle or plant, all the local farmers come and help. In the same spirit, our teams go out and help the local farmers when it’s their turn to brand and plant. To do it right, you have to build a relationship and a connection that’s quite different than other types of investing.”
RADD America is composed of expert investors and expert farmers. The company offers its investments through fractionalized ownership. In other words, the company purchases one farm and then allows a joint pool of investors to own it together.
“If you don’t have a team that knows how to farm and maximize income, you’re not going to get the best possible return for investors,” warns Mendenhall. “Thankfully, our team isn’t so big for this type of investing that we forget who we are, and we have the economy to scale at a great pace.”
The impact of global competition on income-producing farm investments
RADD America closely monitors global trends. In Mendenhall’s experience, investors win when they move before the market. However, when they move after the market, they lose.
“When Russian first invaded and sparked its war with Ukraine, for example, we kept a close eye on its global impact,” he says. “As one of the largest producers of wheat in the world, we knew that Ukraine — now in the midst of a war — wasn’t going to be able to produce wheat at the same scale, so someone else needs to step in and fill the gap. We’re constantly monitoring what’s happening in the world to stay on top of evolving trends.”
In terms of global competition, Mendenhall is frustrated by foreign entities staking ownership of American farmland and agriculture. In this area, China has positioned itself as the number one threat to the sovereignty of the United States.
“When foreign powers have ownership of agricultural land in the US, it puts us all at risk as Americans,” remarks Mendenhall. “Over the past few years, we’ve seen soil quality erode, closures of meatpacking plants, and numerous fires. The likelihood of nuclear war in this age is very small. The quiet war of buying American agriculture and unsettling the American dollar is the threat we face today.”
Clearly, RADD America has a lot to pay attention to at home and abroad. “We’re monitoring weather patterns and making one-year, three-year, and five-year predictions,” Mendenhall explains. “We’re also paying close attention to interest rates to see where this shifting economy is headed. The up-and-down cycles are faster than they’ve ever been. Monitoring the industry is critical. With expert investors and agricultural specialists from RADD America on your team, farmland can be one of your most promising and rewarding investment opportunities.”
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