Lifestyle
Justin J. Allen: The Ability to Find Business Opportunity in Everything
Recently, we had the unexpected pleasure of sitting down with one of our favorite entrepreneurs on the scene today, Justin J. Allen. For those of you just now hearing about Justin, he founded his first LLC back in 2013, in the world of executive security services, and has since managed to build it into an uber-impressive multi-million-dollar company. Not only that, but Allen also now helms a successful sports agency, in the form of DA Method Sports Agency, a related fitness clothing brand, DA Method Apparel (along with his business partners Darryl Wilson & James “AJ” Mason), and is preparing to launch his own barbershop, Premier Cutz, and adjacent bar, the Premier Lounge.
And in our little sit-down, when we asked him what his secret skill was, Justin correctly pointed at the ability to “find business opportunities in everything”. And judging from his impressive catalogue of successful business ventures, we can safely say he wasn’t kidding. While it’s true that the very concept of entrepreneurship speaks of versatility and adaptability, it’s still rare to find an entrepreneur with so many successful businesses in so many different areas of work. So, it’s fair to assume Allen does indeed possess a sixth sense for sensing business possibilities, one that he’s keen on sharing with young entrepreneurs in need of guidance.
According to Allen, he’s always been an entrepreneur at heart, though naturally, he too went through his fair share of disappointment, bad jobs, professional conflicts, and so on. And during that time, as well as in the first years of his career as an entrepreneur, he learned the importance of having a role-model. Someone there to guide you and steer you in the right direction. Not tell you where to go, because at the end of the day, being an entrepreneur isn’t about that, but rather, about finding your own values and your own path.
That’s what Allen is now looking to do for young entrepreneurs in need of a mentor – provide a helping hand, a word of advice, or even some guidance. And while a sixth sense for business opportunities can’t really be grown, it can be nurtured and developed, under the careful, watchful eye of an experienced mentor like Allen. It’s one thing to realize what businesses have potential and which don’t, and it’s nothing short of remarkable. Still, that’s not all a young entrepreneur will need to succeed in this world. They will also need help identifying what matters to them and finding their true entrepreneurial path.
Now, having established multiple successful businesses of his own, Justin J. Allen is in a place from which he can focus on giving. Naturally, he confided in us, he’s still got his eye on his own development and journey as an entrepreneur, but he has also reached a place in his career where he can help other individuals start their own business, and why not multiple businesses, like him. To show them, perhaps, that yes, entrepreneurship is a hard road, but that’s one of the things Allen loves best about it.
“Your level of success depends on you and how much work you put in. You can create your own schedule. You can decide what business you want to create; you have the ability to provide opportunities for people, The challenge is to stay current with the times.”
Lifestyle
The Future of Youth Horror Gaming: Lonely Rabbit’s Midnight Strikes
Empty hallways echo with footsteps that aren’t yours. The carnival rides spin without passengers. Familiar spaces, the ones etched into childhood memory, twist into something menacing, something that watches. Lonely Rabbit’s Midnight Strikes arrives eight months before its completion, targeting a youth horror genre that is hungry for experiences that feel personal rather than purely fantastical. The indie studio searches for a publisher while building momentum for a game that weaponizes nostalgia, turning high schools and carnivals into theaters of psychological dread. As franchises age and audiences demand fresh scares, this PC title tests whether memory-based terror represents the next chapter in youth horror.
Maturing Past Jump Scares
Youth horror gaming shed its training wheels. Little Nightmares and Bendy and the Ink Machine proved that younger players crave atmospheric storytelling over cheap shocks, puzzle-solving over gore, and visual distinctiveness over recycled formulas. Bendy’s ink-soaked corridors attracted a massive audience, including children drawn to the characters despite the T-rating, because the experience felt emotionally authentic rather than condescending. Players now expect psychological tension woven through environmental details, stories told through decaying spaces, and cryptic objects scattered across levels.
The genre’s maturation reflects audiences who grew up solving Portal’s test chambers and exploring Limbo’s monochrome nightmares. Among the Sleep demonstrated the potency of perspective: experiencing horror through a toddler’s eyes made familiar domestic spaces feel uncanny and threatening. Fran Bow plunged players into hand-drawn asylum corridors where perception itself became unreliable, where puzzles demanded engagement with trauma and grief rather than simple pattern recognition. Modern youth horror respects its audience enough to disturb them thoughtfully, creating experiences that linger days after the screen goes dark.
Corrupted Childhood as New Territory
Midnight Strikes drags players through levels “reminiscent of their childhood memories”: the high school, the carnival, spaces universal enough to feel personal. Lonely Rabbit constructs what they describe as a “menacingly beautiful atmosphere filled with bizarre and terrifying creatures,” pairing monster survival with puzzle challenges that prioritize mood over mechanics. The game adopts a “cinematic and otherworldly feel” while grounding its terror in locations players actually inhabited, making fear feel intimate rather than abstract.
This memory-based direction distinguishes Midnight Strikes from fantasy settings that dominate youth horror. Deserted carnival rides and empty school corridors carry weight because players recognize them as such. Maybe the locker rows feel too narrow, maybe the Ferris wheel groans with a voice that shouldn’t exist, maybe the cafeteria smells wrong. The game challenges players to “survive their fear of the unknown” while navigating spaces that should feel known, creating cognitive dissonance that amplifies dread. Other developers exploring similar territory, such as Subliminal, which utilizes “nostalgic spaces” and “a rotting feeling that something is not quite right,” suggest that childhood corruption represents an emerging subgenre.
Lonely Rabbit’s approach weaponizes personal history. Every player attended school, visited carnivals, and formed memories in spaces designed for safety and joy. Corrupting those spaces turns nostalgia into a threat, asking audiences to confront distorted versions of their own experiences. The monsters inhabiting these environments become more than obstacles; they represent the fear that familiar places might betray us, that memory itself becomes unreliable when shadows move in the wrong direction.
Smaller Teams, Bigger Risks
Indie studios like Lonely Rabbit maneuver where larger publishers hesitate. Their two-month publisher search and pre-launch community building reflect changing pathways for games that defy established franchise formulas. Building a follower base before release creates market validation, proving that audiences want what you’re making before significant capital is committed. Transparency about development timelines and production milestones generates audience investment, turning potential players into advocates during the publisher search.
Midnight Strikes represents creative gambles major studios avoid when quarterly earnings loom. Smaller teams experiment with concepts, corrupted childhood spaces, memory-based horror, pand sychological tension prioritized over action mechanics, that might fracture focus groups but resonate with underserved audiences. Lonely Rabbit’s global distribution ambitions demonstrate indie confidence: build something distinctive enough, and geography becomes irrelevant when digital storefronts erase borders.
The next eight months determine whether Midnight Strikes defines a subgenre or remains an interesting experiment. If players respond to horror that mines personal history, if corrupted nostalgia proves more terrifying than fantasy monsters, other developers will follow this path. Lonely Rabbit’s gamble, that childhood spaces make better horror stages than alien planets or demon dimensions, could redefine what scares young players next. The studio’s publisher search tests whether the industry views memory-based terror as the future of youth horror or a niche curiosity. Either outcome writes the next page in a genre still learning what it can become.
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