Lifestyle
Luca De Massis: Changing the landscape of fashion photography through his innate and unique skills.
Taking the world of Fashion Photography and Cinematography by storm is a young budding Italian Luca De Massis.
One of the breakthroughs in the current golden era of generation is the emergence and development of Internet. There is practically no such business or enterprise that can function without Internet as a medium. Inadvertently it has become an integral and irreplaceable part of our lives. With internet came the other parallel verticals on the medium that started entertaining the audiences to the core and often set many productive setups that helped many businesses as well. The power of social media in today’s world have been humongous. Social media has given umpteen number of opportunities and empowerment to millions of people around the world giving birth to many artists and professionals who can now reach the larger audience through their phones, tablets, laptops, or any other gadgets. The exponential rise of this sector has shown tremendous amounts of growth and potential. Out of many such niche domains making their mark on the internet and social media industry, photography has been one such sector that has enthralled all through their latest technological advances and advent. No doubt the internet and social media have been the fuel and fire behind taking photography as an industry to next level. But still professionals have to find their way to the top bypassing many competitors and making the work unique in many ways. Let’s meet one such true-blue professional in the fashion photography industry spiraling his way to the top through his innate and creative skills- Luca De Massis.
Giving a different golden touch to fashion photography with right inputs of marketing initiatives and strategic imperatives, Luca De Massis has already scaled heights of success in the industry. Hailing from a small town of Pescara, a small town in Italy, Luca always wanted to try and experiment with many things. Being initially inclined towards music, Luca changed gears to amend his life into the world of fashion photography. His sheer passion, love, and interest for fashion photpgraphy grew by ten-folds in coming years making him sure of the fact of pursuing it as a profession. Having worked with top notch models and famous personalities, Luca’s worked has also been featured in various popular magazines like Elle and Vogue Italia.
His mesmerizing pictures in the fashion and cinematography industry has been captivating and has garnered him much love and recognition. His visual storytelling sagas have fascinated millions across the globe and has propelled him to become one of the most sought names in the fashion world. This clinical shutterbug has quickly become the hot favorite among models and fashionistas. With more than 15 years of experience in the industry, Luca has further developed his skills and expertise to deep dive into many other areas and excel as a filmmaker, creative director, actor and fashion enthusiast. Luca has done countless photoshoots for models capturing real beauty of people regardless of any caste, religion, creed, ethnicity, etc. His one of his finest photoshoots was the one done with the Black Beauties.
Lucas believes that “To what may seem flaws to others is what real beauty, It’s all in the perspective.” We hope Lucas continues to rise high in the world of photography inspiring many millions on route to greatness.
Lifestyle
Kindness First: Lessons From Ellen DeGeneres
The Power of Kindness in a World Divided
Let’s accept that it’s easy to be kind when others share your views. It’s when someone has a very different opinion on a topic that you might explode with anger. In those times, being kind is most challenging and most important.
In today’s world, people are constantly judging one another, arguing with one another, and generally dismissing each other’s ideas without any second thoughts. Families are torn apart over politics. People become enraged over their differences in beliefs surrounding religion. Even small disagreements escalate into full-blown arguments on social media. However, all of that anger and hostility does not help anyone.
Ellen’s Enduring Message
This is why Ellen DeGeneres has maintained her message of kindness throughout her career. Every show ended with her saying “Be kind to one another” — a constant reminder to the world of the importance of being kind to one another every day as a choice.
Ellen has always used her experience to focus on what brings her audience joy and laughter, and helping them feel good about themselves. In helping people feel good about themselves, Ellen demonstrates through her comedy that one does not need to bring down another person to lift themselves up. One can also choose to treat, honour, and respect others, even those they may disagree with.
Why Kindness Matters When We Disagree
When’s the last time that someone has changed your mind by treating you badly? Probably never. Hostile behaviour just shuts people down, puts them on the defensive and builds a wall.
On the other hand, Ellen demonstrates that the opposite of kind behaviour is the opposite. Using contempt places a wall between people that does not exist with kind behaviour, and allows real dialogue to exist. When respect and disagreement co-exist, the other person is told, “I see that you are a human being just like me, and while I do not agree with you, I am open to your perspective and will take your position into consideration. Thanks for being you. Sometimes that is what is needed, and that is all it takes to find common ground.”
Learning and Growing Together
Ellen has been forgiven by much of her audience, with fans choosing to focus on the humor, kindness, and positivity she has brought into the world over decades. While past controversies once clouded her public image, her openness, self-reflection, and continued commitment to spreading joy have allowed many to move past old criticisms. Today, audiences celebrate Ellen not just for her career, but for the larger message she represents—that even public figures can grow, learn, and continue inspiring kindness.
As Ellen reminds us, “Everything bad that’s ever happened to me has taught me compassion.” And isn’t that what kindness is really about? Learning from our struggles and extending that understanding to others. She also said, “It always helps to think about other people instead of ourselves”—words that perfectly capture what it means to choose kindness even when disagreement makes us want to dig in our heels.
The truth is, every small act of kindness adds up. Every time you choose grace over anger, you’re making the world a little bit better.
Kindness Without Compromise
On the other hand, kindness does not mean that you have to defend an opinion, nor that you cannot defend that which you consider right. Furthermore, kindness doesn’t come from letting people walk all over you.
More to the point, kindness is about how we deal with people, not whether we agree with them or not. It is possible to have a strong opinion about something, and be respectful to all. We can advocate for what we think is right, and not be perceived as the bad person. Kindness makes the message we spread much more powerful and people listen to us more.
Putting Kindness Into Practice
What does this mean for you? What does this look like in real life?
Maybe it means having to listen to his probably not-so-valuable political opinions, helping out a neighbor, trying to stop your frustration by not going on a mean comment on someone’s Facebook post.
You might find these things meaningless and not valuable, however, the world needs these ‘small’ random acts of kindness, which, by the way, are contagious.
You are already setting the path for a better and kinder world by disagreeing with people in a polite way and, while to you, the act of kindness might not mean much, to the receiver of the kindness, it would mean to someone a lot.
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