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Luca De Massis: Changing the landscape of fashion photography through his innate and unique skills.

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Taking the world of Fashion Photography and Cinematography by storm is a young budding Italian Luca De Massis.

One of the breakthroughs in the current golden era of generation is the emergence and development of Internet. There is practically no such business or enterprise that can function without Internet as a medium. Inadvertently it has become an integral and irreplaceable part of our lives. With internet came the other parallel verticals on the medium that started entertaining the audiences to the core and often set many productive setups that helped many businesses as well. The power of social media in today’s world have been humongous. Social media has given umpteen number of opportunities and empowerment to millions of people around the world giving birth to many artists and professionals who can now reach the larger audience through their phones, tablets, laptops, or any other gadgets. The exponential rise of this sector has shown tremendous amounts of growth and potential. Out of many such niche domains making their mark on the internet and social media industry, photography has been one such sector that has enthralled all through their latest technological advances and advent. No doubt the internet and social media have been the fuel and fire behind taking photography as an industry to next level. But still professionals have to find their way to the top bypassing many competitors and making the work unique in many ways. Let’s meet one such true-blue professional in the fashion photography industry  spiraling his way to the top through his innate and creative skills- Luca De Massis.

Giving a different golden touch to fashion photography with right inputs of marketing initiatives and strategic imperatives, Luca De Massis has already scaled heights of success in the industry. Hailing from a small town of Pescara, a small town in Italy, Luca always wanted to try and experiment with many things. Being initially inclined towards music, Luca changed gears to amend his life into the world of fashion photography. His sheer passion, love, and interest for fashion photpgraphy grew by ten-folds in coming years making him sure of the fact of pursuing it as a profession. Having worked with top notch models and famous personalities, Luca’s worked has also been featured in various popular magazines like Elle and Vogue Italia.

His mesmerizing pictures in the fashion and cinematography industry has been captivating and has garnered him much love and recognition. His visual storytelling sagas have fascinated millions across the globe and has propelled him to become one of the most sought names in the fashion world. This clinical shutterbug has quickly become the hot favorite among models and fashionistas. With more than 15 years of experience in the industry, Luca has further developed his skills and expertise to deep dive into many other areas and excel as a filmmaker, creative director, actor and fashion enthusiast. Luca has done countless photoshoots for models capturing real beauty of people regardless of any caste, religion, creed, ethnicity, etc. His one of his finest photoshoots was the one done with the Black Beauties.

Lucas believes that “To what may seem flaws to others is what real beauty, It’s all in the perspective.” We hope Lucas continues to rise high in the world of photography inspiring many millions on route to greatness.

Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of BigtimeDaily.com

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Lifestyle

Confronting Propaganda: Street Smart Documents Honest Reactions to Gaza Indoctrination Footage

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Photo Courtesy of: Street Smart

Byline: Michelle Langton

In a recent project, the Street Smart team gathered 20 strangers and presented them with propaganda footage from Gaza that has circulated widely online but remains largely unfamiliar to many audiences. The aim wasn’t to provoke outrage or test media literacy in a classroom setting. It was to capture raw, unfiltered emotional reactions to material that reveals how narratives are formed at the source. The resulting video offers a candid look at how people process shocking content and how their perceptions shift when they see what is rarely shown on mainstream platforms.

The Structure of the Experiment

The format was simple. Participants were seated and shown a series of clips from Gaza, including children’s programming and broadcasts containing intense ideological messaging. No background information was provided, and viewers were not instructed on how to interpret what they were seeing. After watching, they were asked for immediate reactions.

The footage elicited a wide range of emotions. Some viewers were stunned by the content, admitting they had never seen anything like it before. Others expressed disbelief, questioning why this kind of material isn’t more widely discussed. A few were visibly shaken, saying the experience fundamentally altered their understanding of the situation.

By presenting the footage without narration or added commentary, Street Smart allowed participants’ genuine responses to emerge. The experiment revealed how propaganda can affect an entire generation. It can shock, unsettle, and force people to reconsider their assumptions.

Why This Project Matters

Sage Fox and Dorani aligned the purpose of this experiment with Street Smart’s broader mission of challenging prevailing narratives and encouraging critical thought among younger audiences. In an environment where footage spreads rapidly across digital platforms, propaganda can shape public opinion long before context catches up.

By showing the Gaza Indoctrination footage in a controlled setting and recording uncoached responses, the team aimed to expose the emotional and cognitive impact of this type of content.

“The first reaction is often the most revealing, because it shows how powerful images can be without context.”

The Range of Reactions

While each participant brought their own perspective, several themes emerged. Some expressed sympathy with the imagery itself, saying it was emotionally powerful. 

One participant said, “It makes me question what I see online every day. How much of it is shaped this way?”

Their comments highlight how propaganda resonates differently depending on prior knowledge and exposure. Many viewers have simply never encountered such footage directly.

Street Smart’s Approach

This project continues a pattern established by Sage Fox & Dorani’s earlier videos. Rather than relying on experts or lengthy analysis, Street Smart focuses on real people and their honest reactions. The approach is simple but effective. Present potent material, listen to what people say, and share those moments with a wider audience.

The Gaza Indoctrination footage experiment fits this model. It doesn’t attempt to draw final conclusions or offer political commentary. Instead, it documents how people respond when they’re exposed to narratives that are usually filtered through intermediaries.

Implications for Media Literacy

Beyond its viral potential, the video raises broader questions about how people interact with powerful imagery online. Propaganda operates on emotional reflexes. As this experiment shows, those reflexes are often unexamined until they’re brought to the surface.

Sage Fox & Dorani hope that projects like this push audiences to think more critically about what they see and share.

“The purpose is not to tell people what to believe. It is to remind them that every image comes from somewhere, and that source matters,” they said.

Next Steps for Street Smart

As Street Smart’s platform grows, Sage Fox & Dorani plan to conduct similar experiments in different contexts. They intend to use their direct, street-level approach to highlight how people react when presented with challenging material.

The Gaza footage project is one piece of a larger mission. The team uses simple methods to shed light on complex issues. By focusing on authentic reactions, they continue to build a unique space in online media that blends cultural investigation with raw human response.

A Window into Unfiltered Thought

“We showed 20 strangers real propaganda footage from Gaza — and filmed their unfiltered reactions” is not a dramatic exposé or academic study. It is a clear, unmediated record of how individuals respond when confronted with material designed to persuade. In that restraint lies its strength.

By documenting these moments, Street Smart shows how awareness can begin with a pause. A brief space between seeing and believing.

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