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Luca De Massis: Changing the landscape of fashion photography through his innate and unique skills.




Taking the world of Fashion Photography and Cinematography by storm is a young budding Italian Luca De Massis.

One of the breakthroughs in the current golden era of generation is the emergence and development of Internet. There is practically no such business or enterprise that can function without Internet as a medium. Inadvertently it has become an integral and irreplaceable part of our lives. With internet came the other parallel verticals on the medium that started entertaining the audiences to the core and often set many productive setups that helped many businesses as well. The power of social media in today’s world have been humongous. Social media has given umpteen number of opportunities and empowerment to millions of people around the world giving birth to many artists and professionals who can now reach the larger audience through their phones, tablets, laptops, or any other gadgets. The exponential rise of this sector has shown tremendous amounts of growth and potential. Out of many such niche domains making their mark on the internet and social media industry, photography has been one such sector that has enthralled all through their latest technological advances and advent. No doubt the internet and social media have been the fuel and fire behind taking photography as an industry to next level. But still professionals have to find their way to the top bypassing many competitors and making the work unique in many ways. Let’s meet one such true-blue professional in the fashion photography industry  spiraling his way to the top through his innate and creative skills- Luca De Massis.

Giving a different golden touch to fashion photography with right inputs of marketing initiatives and strategic imperatives, Luca De Massis has already scaled heights of success in the industry. Hailing from a small town of Pescara, a small town in Italy, Luca always wanted to try and experiment with many things. Being initially inclined towards music, Luca changed gears to amend his life into the world of fashion photography. His sheer passion, love, and interest for fashion photpgraphy grew by ten-folds in coming years making him sure of the fact of pursuing it as a profession. Having worked with top notch models and famous personalities, Luca’s worked has also been featured in various popular magazines like Elle and Vogue Italia.

His mesmerizing pictures in the fashion and cinematography industry has been captivating and has garnered him much love and recognition. His visual storytelling sagas have fascinated millions across the globe and has propelled him to become one of the most sought names in the fashion world. This clinical shutterbug has quickly become the hot favorite among models and fashionistas. With more than 15 years of experience in the industry, Luca has further developed his skills and expertise to deep dive into many other areas and excel as a filmmaker, creative director, actor and fashion enthusiast. Luca has done countless photoshoots for models capturing real beauty of people regardless of any caste, religion, creed, ethnicity, etc. His one of his finest photoshoots was the one done with the Black Beauties.

Lucas believes that “To what may seem flaws to others is what real beauty, It’s all in the perspective.” We hope Lucas continues to rise high in the world of photography inspiring many millions on route to greatness.

Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of

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Hardwood Floors Refinishing: Top Care Tips for a Lasting Shine




Revamping your hardwood floors requires both a time and financial investment, yet the returns are evident in the enhanced aesthetics and functionality of your residential or commercial area. However, the longevity and durability of these newly refinished floors are contingent upon proper maintenance. This detailed guide is designed to offer expert guidance on how to preserve the quality and look of your newly refinished hardwood floors. We’ll cover a variety of subjects, from the science of wood aging and types of wood that need more frequent treatment, to top tips for floor upkeep. Your investment in hardwood floor refinishing need not be short-lived; with the correct care, it can be a long-term enhancement to your property.

Tips for Ensuring Durability in Your Newly Refinished Floors

After you have spent money on hardwood floor refinishing, maintaining their condition becomes a top priority. Here are strategies to prolong the lifespan and appearance of your updated flooring.

1. Regular Cleaning

A clean floor is a happy floor. Use a microfiber mop or cloth to pick up dust, dirt, and grime daily if possible. For a deeper clean, opt for cleaning products specifically designed for hardwood floors. Make sure to read the labels and opt for pH-neutral cleaners that are free from abrasives or harsh chemicals. Weekly or bi-weekly, consider a gentle vacuuming with a hardwood-friendly vacuum cleaner to remove debris that may have settled between the wood planks.

2. Use Protective Pads

One of the most effective ways to prevent scratches and dents on your hardwood floors is to place felt pads under the legs of furniture. This simple step can go a long way in preserving the smooth finish of your floor. You should also replace these pads every few months, as they can wear down or accumulate grime, reducing their effectiveness.

3. Control Humidity

Fluctuating indoor humidity levels can wreak havoc on hardwood floors. Excessive moisture can cause the wood to swell, leading to issues like cupping or buckling, while too little moisture can cause wood to shrink, leading to gaps between planks. Invest in a quality hygrometer to measure your home’s humidity level, and aim to keep it between 30% and 50%. Use a humidifier during dry months and a dehumidifier during humid months to maintain optimal conditions.

4. Proper Spill Management

Accidents are inevitable, but the way you handle them can make all the difference. Whether it’s water, juice, or wine, if you spill liquid on your hardwood floor, wipe it up immediately with a dry or slightly damp cloth. Avoid using paper towels as they can disintegrate and get stuck in the crevices of the wood. Also, never let liquids sit on the wood, as they can seep in and cause staining or warping.

5. No Shoes Policy

Implement a ‘no shoes’ policy to preserve your floors. Shoes can bring in dirt, gravel, and other harmful debris from outside. If a full-blown ‘no shoes’ policy isn’t realistic for your household, at least insist on no high heels or sports cleats, which can cause dents and scratches. You might also consider placing a high-quality doormat at entrances to trap dirt before it gets to your floor.

6. Regular Inspections

Every three to six months, set aside time to inspect your hardwood floors meticulously. Use natural light or a bright lamp to look for scratches, dents, or areas where the finish might be wearing off. If you catch these issues early, you may be able to address them with a simple touch-up rather than a full refinishing job.

7. Refresher Coats

Although your newly refinished floors look amazing now, they won’t stay that way forever without some upkeep. Consider applying a ‘refresher’ coat of finish every two to three years. This isn’t as invasive or time-consuming as a full refinishing project. Instead, it’s more like a topcoat that adds an extra layer of protection, keeping your floors looking vibrant and shiny.

8. Scheduled Expert Cleaning

A yearly cleaning session by professionals can dramatically enhance the condition of your hardwood floors. Specialized machinery and products are used to eliminate tough dirt, renew the wood’s natural shine, and smooth out minor imperfections. This process not only rejuvenates your flooring but also prolongs its lifespan, maintaining its fresh appearance for an extended time.

Advantages of Consistent Upkeep

Routine care for your restored hardwood floors does more than maintain their visual appeal; it also prolongs their durability, augmenting the long-term value of your property. Floors that are regularly cared for can endure for many years, negating the need for frequent, costly refinishing. In addition, a structured care regimen lessens the likelihood that small defects will escalate into serious issues, thus promoting a cleaner and more healthful living area. In summary, regular maintenance serves as a long-term financial benefit and a means of sustaining your home’s elegance.

When To Seek Professional Help

If you notice persistent issues like deep scratches, stubborn stains, or any form of water damage, it’s best to seek professional help. Specialists in hardwood floors refinishing can assess the situation and provide targeted solutions. Companies like 1DayRefinishing offer an extensive range of services that can effectively address these problems. Notably, the company specializes in a one-day turnaround, making them a convenient option for those in need of quick yet high-quality refinishing solutions.

Finding Trustworthy Services for Floor Refinishing

If you’re in a location with scarce local options, consider exploring 1 DAY Refinishing. Their seasoned experts offer complete solutions for maintaining and refinishing hardwood floors, helping to keep them pristine for the long haul.

Final Thoughts

The decision to invest in refinishing your hardwood floors is a significant commitment to enhancing your home’s aesthetics and overall value. By diligently following proper maintenance routines, your refinished floors can continue to elevate your home’s ambience. Every effort, from regular cleaning, to hiring professionals, adds to the resilience and visual allure of your hardwood floors. Stick to these essential care guidelines, and your floors will maintain their lustre for an extended period.

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