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Luca De Massis: Changing the landscape of fashion photography through his innate and unique skills.




Taking the world of Fashion Photography and Cinematography by storm is a young budding Italian Luca De Massis.

One of the breakthroughs in the current golden era of generation is the emergence and development of Internet. There is practically no such business or enterprise that can function without Internet as a medium. Inadvertently it has become an integral and irreplaceable part of our lives. With internet came the other parallel verticals on the medium that started entertaining the audiences to the core and often set many productive setups that helped many businesses as well. The power of social media in today’s world have been humongous. Social media has given umpteen number of opportunities and empowerment to millions of people around the world giving birth to many artists and professionals who can now reach the larger audience through their phones, tablets, laptops, or any other gadgets. The exponential rise of this sector has shown tremendous amounts of growth and potential. Out of many such niche domains making their mark on the internet and social media industry, photography has been one such sector that has enthralled all through their latest technological advances and advent. No doubt the internet and social media have been the fuel and fire behind taking photography as an industry to next level. But still professionals have to find their way to the top bypassing many competitors and making the work unique in many ways. Let’s meet one such true-blue professional in the fashion photography industry  spiraling his way to the top through his innate and creative skills- Luca De Massis.

Giving a different golden touch to fashion photography with right inputs of marketing initiatives and strategic imperatives, Luca De Massis has already scaled heights of success in the industry. Hailing from a small town of Pescara, a small town in Italy, Luca always wanted to try and experiment with many things. Being initially inclined towards music, Luca changed gears to amend his life into the world of fashion photography. His sheer passion, love, and interest for fashion photpgraphy grew by ten-folds in coming years making him sure of the fact of pursuing it as a profession. Having worked with top notch models and famous personalities, Luca’s worked has also been featured in various popular magazines like Elle and Vogue Italia.

His mesmerizing pictures in the fashion and cinematography industry has been captivating and has garnered him much love and recognition. His visual storytelling sagas have fascinated millions across the globe and has propelled him to become one of the most sought names in the fashion world. This clinical shutterbug has quickly become the hot favorite among models and fashionistas. With more than 15 years of experience in the industry, Luca has further developed his skills and expertise to deep dive into many other areas and excel as a filmmaker, creative director, actor and fashion enthusiast. Luca has done countless photoshoots for models capturing real beauty of people regardless of any caste, religion, creed, ethnicity, etc. His one of his finest photoshoots was the one done with the Black Beauties.

Lucas believes that “To what may seem flaws to others is what real beauty, It’s all in the perspective.” We hope Lucas continues to rise high in the world of photography inspiring many millions on route to greatness.

Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of

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What “Reasonable Person” Standard Is Applicable When Determining Negligence?




In order to determine negligence, the reasonable person test asks if a person’s actions are consistent with what would be anticipated of a generally careful and sensible person in the same situation. Stated otherwise, did the accused act in a way that would have been expected of a reasonable person? 

In Florida, determining who is legally liable for an accident depends critically on the issue of carelessness. The “reasonable person standard” is the foundation of this assessment. Your personal injury lawyer can explain the “reasonable person standard” and how it can apply to your case if you are hurt in an accident in Florida. 

The Reasonable Person Standard: What Is It?

Legally speaking, the reasonable person standard offers a yardstick by which someone’s actions are assessed in cases of negligence. “How would a reasonable person have acted under the same circumstances?” is the central question it poses. Jurors and judges are asked this question in order to assist them in determining whether a person’s acts (or inactions) fall short of the expected standard of care that a reasonably prudent person would follow.

Like in many other jurisdictions, Florida does not base its reasonable person criterion on what an especially cautious or risk-averse person would do. Rather, it represents the behaviors of a composite of what the community expects of each individual. A reasonable individual would, for example, observe traffic laws when driving, heed warning signs, and refrain from needlessly endangering other people.

Utilizing the Reasonable Person Standard to Determine Negligence

The activities of the parties involved in a personal injury lawsuit are rigorously examined in light of this reasonable person standard. If it is determined that an individual’s actions do not correspond with what a reasonable person would have done in the same situation, negligence has been proven.

According to the law, proof of someone’s negligence is insufficient; strong, convincing evidence is required. Your personal injury lawyer is essential to this procedure because they have to painstakingly gather evidence showing how the negligent party strayed from what a reasonable person would have done. Piecing together facts, testimony, and any footage or recordings that can definitively demonstrate that their activities were in violation of the recognized norms of safety and care is more important than simply focusing on what they did or did not do.

This proof could take the form of eyewitness statements that refute the version of events provided by the person at fault or security footage that captures the moment of negligence. Something as small as skipping a scheduled maintenance or ignoring a warning alert might have a big impact. Your personal injury attorney seeks to establish beyond a shadow of a doubt that the defendant’s acts were not just improper but directly caused others to be put in danger by providing a thorough picture of their negligence. 

How Does This Impact Your Case for Personal Injury?

In a personal injury case, knowing the reasonable person standard is essential. In the event of an accident, this standard might assist you in proving liability if you think the other person was careless.

You should be aware that your activities will be evaluated in comparison to the hypothetical reasonable person’s behavior in situations where you might be held culpable. It doesn’t matter what you meant or thought was appropriate; what matters is what the community would anticipate from someone in your situation.

Although navigating the complexities of the reasonable person standard might be challenging, Florida’s negligence law heavily relies on this standard. A fair appraisal of the facts is essential when seeking justice following an injury accident, and comprehending this criterion is crucial.

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