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Making a Real Difference: How Your Business Can Create a Greater Impact on Society




– Choosing compostable paper bags over plastic packaging in your store.
– Offering fresh leftovers to the less-privileged living close to your eatery.
– Free haircuts every weekend for neighborhood kids whose parents can’t afford salon fees.
– Scaling your brand by cutting down on some less critical divisions in favor of affordability.
– Hiring well-vetted ex-convicts in your establishment.

The list goes on and on.

Beyond a pure profit-driven era and in an ideal world, the social impact of a business is just as critical to its overall success as the economic impact. Your business should be held to the moral responsibility of contributing to positive efforts, on any scale, against social injustice and other challenges faced by its host community. Contrary to the general misconception, social impact isn’t just about philanthropy.

“Social impact is tangibly improving the health and wellbeing of other people in society,” says Durell Coleman, an American entrepreneur, social impact consultant, multi-niched engineer, and Stanford lecturer. “The challenge in the definition is that a lot of things can appear to mimic this impact. However, the parameters for measurements are questions such as – who are the people who have some of the biggest health and wellbeing challenges? Are we making things easier for them? Are we creating things that are improving outcomes for them? As a social impact strategist, I think of who’s not being designed for and who’s not being served. Who’s left out of the systems that we currently have? This is how improvements are effected.”

Coleman is the founder and CEO of DC Design, a leading Black-owned social impact consulting firm and strategy development brand headquartered in San Francisco. With many years of experience working with nonprofits, foundations, and governments, Coleman has developed countless long-lasting community-centered strategies for directly impacting lives where it actually matters. He shares some thoughts on how social impact can be incorporated into everyday businesses on any feasible scale.

Social impact as part of your core business plan

One year. Five years. Twenty years.

It doesn’t exactly matter how long your business has existed. At any point in your growth trajectory, quality change can be envisioned. Cost-effective or non-cost strategies can be developed to scale your business up to an establishment making positive and genuinely helpful impacts on society. You’d have to identify what area of community or society you’d like to touch directly. For example, do you want to include more affordable options in your product list to tend to lower-income families, or would you like to include a free delivery option to nearby neighborhoods?

“Start with the people you want to serve,” Coleman says. “Not simply thinking about what’s needed to create change, but talking to them directly about what their experiences have been like in confronting the problem you hope to solve. If you want to affect homelessness, talk to the homeless. If you want to affect Black wealth inequality, talk to low-income Black people. If your work is about reducing mass incarceration, talk to those who are or have been incarcerated. They understand where the system failed them, where they could have chosen differently, and what your priorities should be.”

A combination of these insights is then applied to come up with solid approaches and viable strategies for creating directly visible impact. The result is the elevation of these social challenges as these ideas are solidified into long-term sustainable solutions.

Inclusivity against all forms of inequality

Escapism and denial about the social injustices thriving in the world, especially in the United States, would only hurt society in the long run.

“Inequality affects people across every demographic, spanning through parameters such as race where Black and brown people are undeniably affected by ongoing social injustice,” says Coleman, who runs Design the Future, a flagship program teaching high school kids to design products and apps for people with disabilities. “Other factors are gender, where women still battle career biases and representation; income levels, where lower income earners are often confined to lower quality schools, healthcare, and services; rap sheets as ex-convicts re-enter society with little hope for survival; and post-employment care, where war veterans are left to fend for themselves with inadequate assistance from the government.”

A business or brand seeking to make a real social impact must embrace the obligations of equality of inclusion in its range of services.

Tech firms can hire just as many males as females, cosmetics brands can include more dark skin tones in their product array to serve people of every color, fashion brands can supply plus-sized clothing at the same prices as other sizes, clinics can offer free therapy to war veterans, real estate agents can offer lower service percentages to the less-privileged, and more businesses can give formerly incarcerated people a chance.

Be kind to your labor force

A business can make all the social impact in the world but it would all be for nothing if the employees or hired labor, the actual driving force of the enterprise, are unhappy and uncared for. Social impact starts from the immediate environment and broadens out toward larger society.

In conclusion, Coleman describes his personal approach to employee wellness.

“Henry Ford had it right. He paid his people enough so that they could hopefully buy the cars that they were producing, and it all worked out,” he says. “I run a for-profit social impact business. I have to be efficient and I have to make enough money to support my people, my employees. I try to bring in the best employees possible. I try to give them health care. I want to make sure that they have everything that they need to thrive in their own lives.”

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Hardwood Floors Refinishing: Top Care Tips for a Lasting Shine




Revamping your hardwood floors requires both a time and financial investment, yet the returns are evident in the enhanced aesthetics and functionality of your residential or commercial area. However, the longevity and durability of these newly refinished floors are contingent upon proper maintenance. This detailed guide is designed to offer expert guidance on how to preserve the quality and look of your newly refinished hardwood floors. We’ll cover a variety of subjects, from the science of wood aging and types of wood that need more frequent treatment, to top tips for floor upkeep. Your investment in hardwood floor refinishing need not be short-lived; with the correct care, it can be a long-term enhancement to your property.

Tips for Ensuring Durability in Your Newly Refinished Floors

After you have spent money on hardwood floor refinishing, maintaining their condition becomes a top priority. Here are strategies to prolong the lifespan and appearance of your updated flooring.

1. Regular Cleaning

A clean floor is a happy floor. Use a microfiber mop or cloth to pick up dust, dirt, and grime daily if possible. For a deeper clean, opt for cleaning products specifically designed for hardwood floors. Make sure to read the labels and opt for pH-neutral cleaners that are free from abrasives or harsh chemicals. Weekly or bi-weekly, consider a gentle vacuuming with a hardwood-friendly vacuum cleaner to remove debris that may have settled between the wood planks.

2. Use Protective Pads

One of the most effective ways to prevent scratches and dents on your hardwood floors is to place felt pads under the legs of furniture. This simple step can go a long way in preserving the smooth finish of your floor. You should also replace these pads every few months, as they can wear down or accumulate grime, reducing their effectiveness.

3. Control Humidity

Fluctuating indoor humidity levels can wreak havoc on hardwood floors. Excessive moisture can cause the wood to swell, leading to issues like cupping or buckling, while too little moisture can cause wood to shrink, leading to gaps between planks. Invest in a quality hygrometer to measure your home’s humidity level, and aim to keep it between 30% and 50%. Use a humidifier during dry months and a dehumidifier during humid months to maintain optimal conditions.

4. Proper Spill Management

Accidents are inevitable, but the way you handle them can make all the difference. Whether it’s water, juice, or wine, if you spill liquid on your hardwood floor, wipe it up immediately with a dry or slightly damp cloth. Avoid using paper towels as they can disintegrate and get stuck in the crevices of the wood. Also, never let liquids sit on the wood, as they can seep in and cause staining or warping.

5. No Shoes Policy

Implement a ‘no shoes’ policy to preserve your floors. Shoes can bring in dirt, gravel, and other harmful debris from outside. If a full-blown ‘no shoes’ policy isn’t realistic for your household, at least insist on no high heels or sports cleats, which can cause dents and scratches. You might also consider placing a high-quality doormat at entrances to trap dirt before it gets to your floor.

6. Regular Inspections

Every three to six months, set aside time to inspect your hardwood floors meticulously. Use natural light or a bright lamp to look for scratches, dents, or areas where the finish might be wearing off. If you catch these issues early, you may be able to address them with a simple touch-up rather than a full refinishing job.

7. Refresher Coats

Although your newly refinished floors look amazing now, they won’t stay that way forever without some upkeep. Consider applying a ‘refresher’ coat of finish every two to three years. This isn’t as invasive or time-consuming as a full refinishing project. Instead, it’s more like a topcoat that adds an extra layer of protection, keeping your floors looking vibrant and shiny.

8. Scheduled Expert Cleaning

A yearly cleaning session by professionals can dramatically enhance the condition of your hardwood floors. Specialized machinery and products are used to eliminate tough dirt, renew the wood’s natural shine, and smooth out minor imperfections. This process not only rejuvenates your flooring but also prolongs its lifespan, maintaining its fresh appearance for an extended time.

Advantages of Consistent Upkeep

Routine care for your restored hardwood floors does more than maintain their visual appeal; it also prolongs their durability, augmenting the long-term value of your property. Floors that are regularly cared for can endure for many years, negating the need for frequent, costly refinishing. In addition, a structured care regimen lessens the likelihood that small defects will escalate into serious issues, thus promoting a cleaner and more healthful living area. In summary, regular maintenance serves as a long-term financial benefit and a means of sustaining your home’s elegance.

When To Seek Professional Help

If you notice persistent issues like deep scratches, stubborn stains, or any form of water damage, it’s best to seek professional help. Specialists in hardwood floors refinishing can assess the situation and provide targeted solutions. Companies like 1DayRefinishing offer an extensive range of services that can effectively address these problems. Notably, the company specializes in a one-day turnaround, making them a convenient option for those in need of quick yet high-quality refinishing solutions.

Finding Trustworthy Services for Floor Refinishing

If you’re in a location with scarce local options, consider exploring 1 DAY Refinishing. Their seasoned experts offer complete solutions for maintaining and refinishing hardwood floors, helping to keep them pristine for the long haul.

Final Thoughts

The decision to invest in refinishing your hardwood floors is a significant commitment to enhancing your home’s aesthetics and overall value. By diligently following proper maintenance routines, your refinished floors can continue to elevate your home’s ambience. Every effort, from regular cleaning, to hiring professionals, adds to the resilience and visual allure of your hardwood floors. Stick to these essential care guidelines, and your floors will maintain their lustre for an extended period.

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