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Attorney and Media Consultant Andrew Rossow Uses Online Reputation Management to Help Young Hollywood

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Today’s content creators have had to fight an uphill battle for maintaining relevance in their respective industries. Since TikTok has emerged as arguably the top content creation platform, age has certainly become a major divider in the influencer space, with millennials and Gen-Z looking to how these young kids are able to captivate their communities instantaneously and impactfully.

But TikTok aside, with everyone online and taking to new video streaming platforms like Clubhouse and Lunchclub, among others, the level of creativity required to “be seen” is exponentially more difficult, compared to what it would have been just a year ago.

Andrew Rossow, a media consultant in Saint Petersburg, Florida officially launched AR Media Consulting, which helps provide visibility to his fellow demographic of young entrepreneurs, academics, and public figures from a wide array of industries. Online reputation management, or ORM, is a necessary component to any brand, small or large. “We all have a story to tell and to do that, requires a constant nurturing of our personal brand, and an understanding of how SEO or search engine optimization works.”

Rossow, 31 is also a licensed attorney, helping clients throughout the State of Ohio navigate through and overcome the dangers the opioid crisis has brought, specifically to the Montgomery County area. Additionally, he teaches as an adjunct cyberspace law professor at The University of Dayton, his alma mater.

Where AR Media excels, according to the millennial CEO, is the vast professional network Rossow has built over the years. “Networking is a skill that simply can’t be taught, and it never ceases to amaze me how lacking our generation is when it comes to making connections,” Rossow says.

“What I’ve been able to do over the years, is develop my own web of professional relationships, built upon trust, cadence, and loyalty. I’m a walking rolodex and that’s value you can’t buy.”

From California and Texas, to Florida, Chicago, and New York, AR Media sees no bounds, having expanded to international markets, including but not limited to Russia, China, Germany, and Belarus. While only recently incorporating AR Media, Rossow has been hard at work since 2016, conducting business purely by word of mouth.

He has worked with a number of high-profile individuals, including but not limited to Kevin Harrington, the original ‘shark’ on ABC’s Shark Tank and founder of the “As Seen On TV” infomercial line, Ritesh Patel, CEO and co-founder of The Ticket Fairy, Nashville’s Jesslee (S14 The Voice), actor Jason Gann (Wilfred on FX), EDM DJ Gareth Emery, Hollywood product agent, Lorenzo Rusin, Billy Ray Cyrus, John Rich of Big & Rich, David McElroy, Pagentri, among others.

But it’s not just Hollywood talent and Silicon Valley’s brightest that Rossow works with, tailoring his expertise to those more unconventional clients–the everyday entrepreneur and academic, including college students, photographers, and data scientists.

“Regardless of the size of your investment portfolio, everyone has a story to tell, and today’s media landscape has made it increasingly difficult for young entrepreneurs to be heard,” Rossow told Big Time Daily. “Social media platforms have made ‘visibility’ even more challenging, unless you are prepared to invest hundreds and potentially thousands of dollars into an Ad Manager.”

The young entrepreneur has appeared on national platforms like Cheddar TV, WFAA ABC, Fox4, and CBS in Dallas. He has also regularly appeared on Dayton’s ABC, FOX, and NBC affiliate networks for his unique insight into trending cybersecurity topics.

“It’s time for everyone to be heard, regardless of the medium,” Rossow emphasized. “My passion is to help jumpstart the careers of those who are inspired to do good for their communities. Whether you are a graduate student in law or medicine, or a rising musician, there’s a story to be told, and you have every right to share it with your followers.”

The problem, according to Rossow, is that everyone is now online and wanting to take their e-commerce and/or personal brands to the next level.

“It’s why we see so many copycats for reputable thought leaders like Gary Vee, Grant Cardone, The Millionaire_Mentor, and Dillon Kivo. These are individuals who understand both the informative and aesthetic aspects of branding. And it’s clearly working. But there are always smaller gaps to fill, left behind by individuals of this caliber, because they’re focused on the bigger picture. AR Media serves to fill in the missing piece to that puzzle, providing a solid branding management team.”

Part of AR Media’s mission is to also teach good digital hygiene to clients as well as other users online. Rossow created #CYBERBYTE, a trademarked anti bullying movement that encourages folks to record short PSAs about standing up against online bullying to their own community of followers.

“By working with others who share in that vision like JessLee’s STRONG program and Bubba Almony’s Bodyguards Against Bullying, we are able to capitalize off one another’s resources to help provide a well-rounded program for those brands focused on community impact.” Taking #CYBERBYTE to the next level, Rossow made an even bigger move earlier this summer, announcing that he was joining forces with TV actor Mark Pellegrino (13 Reasons Why, Supernatural, Being Human, Dexter, Lost) to co-launch The Guardian Project, a multi-tiered attack on the bullying epidemic.

Both Pellegrino and Rossow, who share eerily similar stories with their own personal experiences with bullying, successfully funded their Kickstarter which will go to helping build out the first tier of the project: a docuseries.

Back in May, Rossow released a heart-warming revelation on Thrive Global that his drive for fighting against online-bullying stems from a traumatic experience at a summer camp when he was 13-years-old, where he was sexually assaulted by several members (and counselors) from his cabin. AboveTheLaw’s Brian Cuban, brother to Mark Cuban, spoke with Rossow about how today’s biggest issues involving bullying, #MeToo, and others impact the legal landscape.

“I don’t want anyone to ever feel the isolation and darkness I felt for all those years,” the young attorney explains. “Thankfully with mentors and friends like Brian, I’ve been able to address those demons over the years and help others who are afraid to speak out.”

Source: Instagram | @cyberguyesq

The two anti-bullying activists recently appeared on Cheddar TV, a millennial news network which runs off the floor of the New York Stock Exchange (NYSE). Rossow says that he has been blessed to be one of few who has thrived throughout the pandemic, aiding public relations agencies with their own clients, due to the decrease in resources, as well as film production studios and cannatech startups.

You can contact AR Media by emailing [email protected] and/or visiting the recently created Facebook page.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Royal York Property Management And Nathan Levinson On Building Stable Rental Portfolios In A Volatile Market

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Across North America, Europe, and much of the world, rental housing is caught between two pressures. On one side are tenants facing record affordability challenges. On the other side are landlords seeing operating costs, interest payments, and regulatory complexity move in the opposite direction.

Recent analysis from Canada’s national housing agency shows how tight conditions still are. The average vacancy rate for purpose-built rentals in major Canadian centres rose to about 2.2 percent in 2024, up from 1.5 percent a year earlier, but still below the 10-year average despite the strongest growth in rental supply in more than three decades. 

At the same time, higher interest rates have pushed up the cost of acquiring and financing rental buildings, which has slowed transactions and made many projects harder to pencil out.

In this environment, the question for landlords and investors is less about chasing maximum rent and more about building stability. That is where Royal York Property Management and its founder, president, and CEO Nathan Levinson have drawn attention.

From a base in Toronto, Royal York Property Management manages more than 25,000 rental properties, representing over 10 billion dollars in real estate value, and operates across Canada, the United States, and parts of Europe. Levinson also sits on a Bank of Canada policy panel focused on the rental market, where he provides data and on-the-ground insights about rent trends and landlord stress. 

For many smaller property owners, his model has become a reference point for how to treat rental housing as a structured financial asset rather than a side project.

Rental housing under pressure from both sides of the balance sheet

In many countries, the basic rental story is the same. Construction of new rental housing has climbed, yet demand still runs ahead of supply in most major cities. In Canada, overall rental supply grew by more than 4 percent in 2024, the strongest increase in over thirty years, while vacancy rose only modestly. 

At the same time, borrowing costs have moved sharply higher compared with the pre-pandemic period. Research shows that elevated interest rates have reduced the profitability of new multifamily deals and slowed investment activity, even as structural demand for rental housing stays strong.

For small and mid-sized landlords, that tension shows up in a simple way. Mortgage payments, taxes, insurance, and maintenance rarely move down. Rents move up more slowly, and in many jurisdictions they are constrained by regulation or market realities.

Levinson’s view is that this gap will not close on its own. Landlords who want to stay in the market need more predictable income, tighter control of costs, and clearer systems for dealing with risk.

A property management model built for volatility

Royal York Property Management did not start as an institutional platform. Levinson’s early clients were owners of single condominiums, duplexes, or small buildings who were struggling with irregular rent payments, surprise repairs, and complex rental rules.

Instead of handling each property ad hoc, he built a standardized operating model that treats every door as part of a wider portfolio. Each unit sits on a centralized platform that records rent, arrears, lease expiries, maintenance tickets, and legal actions. Owners see real-time statements and performance metrics rather than waiting for year-end reports.

That structure, combined with an internal maintenance and legal team, is designed to handle stress rather than avoid it. When markets are calm, the system may look conservative. When conditions worsen, it is what keeps owners in the black.

“Execution is everything” is how Levinson often frames it in interviews. 

Turning rent into a more predictable income stream

The feature that first drew many investors to Royal York Property Management is its rental guarantee program in Ontario. Under this model, landlords receive their rent even if a tenant stops paying. RYPM takes responsibility for legal proceedings, arrears recovery, and re-leasing the unit, while the owner continues to receive income.

Independent profiles of the company describe this as one of the first large-scale rental guarantee frameworks in the Canadian market, and note that the firm manages tens of thousands of units under this structure. 

The guarantee itself is closely tied to local law and does not transfer directly into every jurisdiction. The underlying logic, however, is straightforward:

  • Treat unpaid rent as a recurring and manageable risk rather than an occasional shock.
  • Price that risk into a clear product instead of handling each case informally.
  • Use scale, legal expertise, and data to keep default rates low and resolution times shorter.

For landlords who are facing mortgage renewals at higher interest rates, having a more stable rent stream can be the difference between holding a property and being forced to sell. That is one reason rental guarantee models have started to attract interest from investors outside Canada who are watching RYPM’s approach.

Using technology to see risk earlier

Behind the guarantee and the day-to-day operations is a technology stack that tries to surface problems before they become crises. Royal York Property Management’s internal platform uses data from payments, maintenance, and tenant behavior to flag risk signals and operational bottlenecks. 

Examples include:

  • Tenants who move from on-time payments to repeated short delays.
  • Units where small repair tickets point to a larger capital issue ahead.
  • Buildings where complaint volumes suggest service gaps or staffing problems.

Rather than treating these as isolated events, the system aggregates patterns across thousands of units. That allows management to decide whether a problem is individual, building-specific, or systemic.

Levinson has also pushed this data outward. As a member of the Bank of Canada’s rental policy panel, he provides anonymized information on rent collection, defaults, and renewal behavior, which feeds into broader discussions about financial stability and housing policy. 

The same data that protects a landlord’s cash flow in one building helps central bankers understand how higher rates are affecting thousands of households.

Why the Canadian case matters for global landlords

Several recent reports underline how closely rental markets are now tied to national economic performance. Tight rental supply and high rents are feeding inflation in many economies. At the same time, higher borrowing costs are discouraging new construction, which risks prolonging shortages. 

This feedback loop is especially hard on small landlords. Many own only one or two properties and have limited room to absorb higher mortgage payments or extended vacancies. Analysts in Canada and abroad have warned that some owners are at risk of default as their loans reset at higher rates. 

In that context, the Royal York Property Management model offers three lessons that travel across borders:

  1. Standardization protects both sides. Clear processes for screening, rent collection, maintenance, and legal steps reduce surprises for owners and tenants at the same time.
  2. Risk pooling is more efficient than one-off crises. Handling arrears, legal disputes, and vacancies inside a structured system is less costly than improvising each time.
  3. Operational data belongs in policy conversations. When policymakers have access to real rental data rather than only mortgage statistics, interventions can be better targeted.

It is not an accident that Levinson’s work now sits at the intersection of private property management and public financial policy.

What everyday landlords can borrow from the Royal York playbook

Most landlords will not build a 25,000-unit management platform. Many will never interact with a central bank. The core ideas behind Nathan Levinson’s approach are still accessible to smaller owners that manage a handful of properties.

Three practices stand out.

First, treat every rental unit as part of a simple portfolio. That means using a consistent template to track rent, arrears, expenses, and vacancy days for each property, then reviewing it on a schedule instead of only when something goes wrong.

Second, write down the rules for risk in advance. Late-payment steps, repayment plans, documentation standards, and maintenance response times should exist on paper, not only in memory. Royal York’s experience suggests that clear rules reduce conflict, because everyone knows what will happen next. 

Third, invest in service as a protective layer. Multiple independent profiles of RYPM point out that faster response times and transparent communication reduce tenant turnover and protect building condition, which in turn supports long-term returns. 

For landlords and investors trying to navigate today’s volatile rental markets, the message from Royal York Property Management and Nathan Levinson is surprisingly simple. You cannot control interest rates or national housing policy. You can control how organized your portfolio is, how clearly you manage risk, and how consistent your operations feel to the people who live in your buildings.

For many, that shift from improvisation to structure is what will decide whether their rental properties remain a source of wealth or turn into a source of stress.

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