Today’s content creators have had to fight an uphill battle for maintaining relevance in their respective industries. Since TikTok has emerged as arguably the top content creation platform, age has certainly become a major divider in the influencer space, with millennials and Gen-Z looking to how these young kids are able to captivate their communities instantaneously and impactfully.
But TikTok aside, with everyone online and taking to new video streaming platforms like Clubhouse and Lunchclub, among others, the level of creativity required to “be seen” is exponentially more difficult, compared to what it would have been just a year ago.
Andrew Rossow, a media consultant in Saint Petersburg, Florida officially launched AR Media Consulting, which helps provide visibility to his fellow demographic of young entrepreneurs, academics, and public figures from a wide array of industries. Online reputation management, or ORM, is a necessary component to any brand, small or large. “We all have a story to tell and to do that, requires a constant nurturing of our personal brand, and an understanding of how SEO or search engine optimization works.”
Rossow, 31 is also a licensed attorney, helping clients throughout the State of Ohio navigate through and overcome the dangers the opioid crisis has brought, specifically to the Montgomery County area. Additionally, he teaches as an adjunct cyberspace law professor at The University of Dayton, his alma mater.
Where AR Media excels, according to the millennial CEO, is the vast professional network Rossow has built over the years. “Networking is a skill that simply can’t be taught, and it never ceases to amaze me how lacking our generation is when it comes to making connections,” Rossow says.
“What I’ve been able to do over the years, is develop my own web of professional relationships, built upon trust, cadence, and loyalty. I’m a walking rolodex and that’s value you can’t buy.”
From California and Texas, to Florida, Chicago, and New York, AR Media sees no bounds, having expanded to international markets, including but not limited to Russia, China, Germany, and Belarus. While only recently incorporating AR Media, Rossow has been hard at work since 2016, conducting business purely by word of mouth.
He has worked with a number of high-profile individuals, including but not limited to Kevin Harrington, the original ‘shark’ on ABC’s Shark Tank and founder of the “As Seen On TV” infomercial line, Ritesh Patel, CEO and co-founder of The Ticket Fairy, Nashville’s Jesslee (S14 The Voice), actor Jason Gann (Wilfred on FX), EDM DJ Gareth Emery, Hollywood product agent, Lorenzo Rusin, Billy Ray Cyrus, John Rich of Big & Rich, David McElroy, Pagentri, among others.
But it’s not just Hollywood talent and Silicon Valley’s brightest that Rossow works with, tailoring his expertise to those more unconventional clients–the everyday entrepreneur and academic, including college students, photographers, and data scientists.
“Regardless of the size of your investment portfolio, everyone has a story to tell, and today’s media landscape has made it increasingly difficult for young entrepreneurs to be heard,” Rossow told Big Time Daily. “Social media platforms have made ‘visibility’ even more challenging, unless you are prepared to invest hundreds and potentially thousands of dollars into an Ad Manager.”
The young entrepreneur has appeared on national platforms like Cheddar TV, WFAA ABC, Fox4, and CBS in Dallas. He has also regularly appeared on Dayton’s ABC, FOX, and NBC affiliate networks for his unique insight into trending cybersecurity topics.
“It’s time for everyone to be heard, regardless of the medium,” Rossow emphasized. “My passion is to help jumpstart the careers of those who are inspired to do good for their communities. Whether you are a graduate student in law or medicine, or a rising musician, there’s a story to be told, and you have every right to share it with your followers.”
The problem, according to Rossow, is that everyone is now online and wanting to take their e-commerce and/or personal brands to the next level.
“It’s why we see so many copycats for reputable thought leaders like Gary Vee, Grant Cardone, The Millionaire_Mentor, and Dillon Kivo. These are individuals who understand both the informative and aesthetic aspects of branding. And it’s clearly working. But there are always smaller gaps to fill, left behind by individuals of this caliber, because they’re focused on the bigger picture. AR Media serves to fill in the missing piece to that puzzle, providing a solid branding management team.”
Part of AR Media’s mission is to also teach good digital hygiene to clients as well as other users online. Rossow created #CYBERBYTE, a trademarked anti bullying movement that encourages folks to record short PSAs about standing up against online bullying to their own community of followers.
“By working with others who share in that vision like JessLee’s STRONG program and Bubba Almony’s Bodyguards Against Bullying, we are able to capitalize off one another’s resources to help provide a well-rounded program for those brands focused on community impact.” Taking #CYBERBYTE to the next level, Rossow made an even bigger move earlier this summer, announcing that he was joining forces with TV actor Mark Pellegrino (13 Reasons Why, Supernatural, Being Human, Dexter, Lost) to co-launch The Guardian Project, a multi-tiered attack on the bullying epidemic.
Both Pellegrino and Rossow, who share eerily similar stories with their own personal experiences with bullying, successfully funded their Kickstarter which will go to helping build out the first tier of the project: a docuseries.
Back in May, Rossow released a heart-warming revelation on Thrive Global that his drive for fighting against online-bullying stems from a traumatic experience at a summer camp when he was 13-years-old, where he was sexually assaulted by several members (and counselors) from his cabin. AboveTheLaw’s Brian Cuban, brother to Mark Cuban, spoke with Rossow about how today’s biggest issues involving bullying, #MeToo, and others impact the legal landscape.
“I don’t want anyone to ever feel the isolation and darkness I felt for all those years,” the young attorney explains. “Thankfully with mentors and friends like Brian, I’ve been able to address those demons over the years and help others who are afraid to speak out.”
The two anti-bullying activists recently appeared on Cheddar TV, a millennial news network which runs off the floor of the New York Stock Exchange (NYSE). Rossow says that he has been blessed to be one of few who has thrived throughout the pandemic, aiding public relations agencies with their own clients, due to the decrease in resources, as well as film production studios and cannatech startups.
Why use custom web development? Why is it better to use ready-made CMS
Custom web application development is not only good branding. It is also a great tool for communication between company and customer and much more enjoyable for both. Apps extend an expanse to portable and mobile gadgets’ ability to provide seamless expansion of the scope with which companies can serve to consumers online. Interface of the application should be attractive and comfortable in use. Moreover, it should have a unique identity, which reflects the company’s branding message and helps to establish emotional connection with customers. Custom-made design and development increase user engagement and distinguish a company from the competition.
But using off-the-shelf solutions might be the best choice for the companies, which are just starting their web journey due to its cost efficiency. In this article we will define pros and cons of custom web development compared to SaaS products.
Digital innovation is a critical component of modern business development. Business leaders usually face a choice between using off-the-shelf solutions (SaaS) and designing custom ones. The former offer a high degree of reliability at a lower price tag. However, SaaS products may lack critical features that are necessary for meeting the company’s requirements.
Custom web development company services VS SaaS CMS: pros and cons
It is common for small businesses to rely on SaaS as a lower-budget alternative. But as a business grows, so do its demands for software. For example, companies might need to manage more resources, and SaaS is unable to meet the increasing needs.
Custom development allows the implementation of solutions that match the very particular company’s needs. The decision to go with it can stem from the rising number of employees, new locations, or new markets. With SaaS, companies have to deal with the one-size-fits-all approach, facing limitations in different access levels, feature customization, etc.
When choosing custom web development services, it’s important to find the right provider who will understand the company’s structure and goals.
Pros and cons of SaaS products
The nature of SaaS reveals its strengths and weaknesses. A cheaper solution also means weaker control over it. Take a look at the table below to learn about the pros and cons of SaaS products:
- Cost efficiency.
- Reliability and maintenance.
- Automated updates.
- Data protection.
- Limited customization.
- Limited control.
- Limited scalability.
- Security concerns.
Pros and cons of custom web development services
Having a customized app addresses specific company needs. It allows businesses to create unique features based on their requirements and add all the integrations they need. Plus, such solutions can be more secure. For instance, a company may have an offline copy of data, protected from external attacks.
- Customization capabilities.
- High flexibility.
- High security level.
- Unique features as competitive advantages.
- Large investments.
- Not automated.
- Security risks.
Who needs custom development?
When a business has specific needs, it’s best to choose custom software app development. It also makes sense in the following cases:
- A company is planning to use this software for various projects and demands functionality variation from one project to another.
- A business is scaling.
- A company has its own development team with sufficient expertise to implement a required solution.
- A business has already used a SaaS product that doesn’t match the needs.
Being a custom web development firm, TRIARE builds scalable and secure apps for businesses of different industries, be it edtech, healthcare, or ecommerce. Our mobile app development team has created dozens of native and cross-platform solutions used all over the world. In services our company offers we take aim at custom-made approach. It enables a business to build a site focused on delivering real business results via an optimal structure and user experience.
Starting from planning, implementing, monitoring, communicating and finally delivering the completed project before the deadline, we ensure quality at each step. We take care of post-release maintenance and support, so you shouldn’t worry about security risks.
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