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Meet Tracey Ellison, the blogger behind Instagram’s largest High Jewelry page ‘TheDiamondsGirl’

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Dripping in diamonds is more than just a saying; for some, it’s a lifestyle. As precious gems and handcrafted pieces capture imaginations with their elegance, jewelry experts worldwide continue to amass quite the following. It takes more than just sparkle to catch discerning eyes, though. It takes creativity and passion. It is with that exact creativity and enthusiasm that influencer Tracey Ellison built a name for herself.

Tracey Ellison is one of the biggest names in the high jewelry segment due to her eye for fantastic jewelry and expertise. The creator behind the wildly popular Instagram page @TheDiamondsGirl Tracey shares her love for all things related to precious stones and jewelry. “Jewelry has always been my passion,” states Tracey. Born in South Africa, Tracey has always had an awareness of the diamond mines and discoveries. It was that influence that inspired her passion for the world’s most beautiful stones.

Tracey’s influencer status is a combination of her passion and dedication. Her career began in South Africa with the country’s largest staffing and headhunting company, which earned her an Extraordinary Ability Visa and she and her family emigrated to the US, where she continued her consulting work alongside major companies like Amazon, AT&T, and Hilton Hotels. @TheDiamondsGirl was a side project until the page grew so large that in 2014, she took a huge leap of faith, leaving her corporate job to pursue her jewelry passion full-time. Now she travels the world from New York to London, Hong Kong to India, and photographs pieces for some of the world’s most elite jewelry brands, including Graff, Harry Winston, Tiffany & Co., and Bulgari.

In running her page, Tracey commits to two fundamental rules, which are that she will never share anything she wouldn’t personally want to own, and she only shares natural gemstones. Tracey has made a stand never to share anything synthetic, and she is one of the few influencers trusted by and allowed to share pieces from top high-end jewelry houses. Her commitment to transparency and flair for opulence have helped @TheDiamondsGirl become one of the largest high jewelry Instagram pages in the world.

Prestigious, major publications such as the Financial Mail and Forbes, turn to Tracey for input and direction on jewelry trends. Tracey understands that there is nothing as timeless as gorgeous stones and elegant design, which she reflects in her own style. “The fact that I now spend every day trying on and photographing jewelry is a dream come true,” states Tracey. Her immense knowledge and quest for the world’s most stunning pieces have earned her over 685 thousand followers and counting on Instagram alone. If diamonds are a girl’s best friend, then Tracey is lucky enough to have seen and worn the world’s finest, which she isn’t afraid to share.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Lifestyle

Confronting Propaganda: Street Smart Documents Honest Reactions to Gaza Indoctrination Footage

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Photo Courtesy of: Street Smart

Byline: Michelle Langton

In a recent project, the Street Smart team gathered 20 strangers and presented them with propaganda footage from Gaza that has circulated widely online but remains largely unfamiliar to many audiences. The aim wasn’t to provoke outrage or test media literacy in a classroom setting. It was to capture raw, unfiltered emotional reactions to material that reveals how narratives are formed at the source. The resulting video offers a candid look at how people process shocking content and how their perceptions shift when they see what is rarely shown on mainstream platforms.

The Structure of the Experiment

The format was simple. Participants were seated and shown a series of clips from Gaza, including children’s programming and broadcasts containing intense ideological messaging. No background information was provided, and viewers were not instructed on how to interpret what they were seeing. After watching, they were asked for immediate reactions.

The footage elicited a wide range of emotions. Some viewers were stunned by the content, admitting they had never seen anything like it before. Others expressed disbelief, questioning why this kind of material isn’t more widely discussed. A few were visibly shaken, saying the experience fundamentally altered their understanding of the situation.

By presenting the footage without narration or added commentary, Street Smart allowed participants’ genuine responses to emerge. The experiment revealed how propaganda can affect an entire generation. It can shock, unsettle, and force people to reconsider their assumptions.

Why This Project Matters

Sage Fox and Dorani aligned the purpose of this experiment with Street Smart’s broader mission of challenging prevailing narratives and encouraging critical thought among younger audiences. In an environment where footage spreads rapidly across digital platforms, propaganda can shape public opinion long before context catches up.

By showing the Gaza Indoctrination footage in a controlled setting and recording uncoached responses, the team aimed to expose the emotional and cognitive impact of this type of content.

“The first reaction is often the most revealing, because it shows how powerful images can be without context.”

The Range of Reactions

While each participant brought their own perspective, several themes emerged. Some expressed sympathy with the imagery itself, saying it was emotionally powerful. 

One participant said, “It makes me question what I see online every day. How much of it is shaped this way?”

Their comments highlight how propaganda resonates differently depending on prior knowledge and exposure. Many viewers have simply never encountered such footage directly.

Street Smart’s Approach

This project continues a pattern established by Sage Fox & Dorani’s earlier videos. Rather than relying on experts or lengthy analysis, Street Smart focuses on real people and their honest reactions. The approach is simple but effective. Present potent material, listen to what people say, and share those moments with a wider audience.

The Gaza Indoctrination footage experiment fits this model. It doesn’t attempt to draw final conclusions or offer political commentary. Instead, it documents how people respond when they’re exposed to narratives that are usually filtered through intermediaries.

Implications for Media Literacy

Beyond its viral potential, the video raises broader questions about how people interact with powerful imagery online. Propaganda operates on emotional reflexes. As this experiment shows, those reflexes are often unexamined until they’re brought to the surface.

Sage Fox & Dorani hope that projects like this push audiences to think more critically about what they see and share.

“The purpose is not to tell people what to believe. It is to remind them that every image comes from somewhere, and that source matters,” they said.

Next Steps for Street Smart

As Street Smart’s platform grows, Sage Fox & Dorani plan to conduct similar experiments in different contexts. They intend to use their direct, street-level approach to highlight how people react when presented with challenging material.

The Gaza footage project is one piece of a larger mission. The team uses simple methods to shed light on complex issues. By focusing on authentic reactions, they continue to build a unique space in online media that blends cultural investigation with raw human response.

A Window into Unfiltered Thought

“We showed 20 strangers real propaganda footage from Gaza — and filmed their unfiltered reactions” is not a dramatic exposé or academic study. It is a clear, unmediated record of how individuals respond when confronted with material designed to persuade. In that restraint lies its strength.

By documenting these moments, Street Smart shows how awareness can begin with a pause. A brief space between seeing and believing.

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