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MELT Music And Media Agency: Combining Music, E-Sports, Leadership, and Technology Into One Successful Company

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Elle Ullmann has been part of the entertainment industry for her whole life, shaping her into an expert on scaling within it. As the CEO and founder of MELT Music and Media Agency, Elle has been using her knowledge to help aspiring artists and influencers become successful.

By the time she created MELT, Elle already had multiple companies, including water sport apparel brand RU3 Performance and a surf and skate shop named Hashtag Board Co. When starting the agency, Elle simply took on a few artists to start and brokered some licensing deals, which eventually took off.

Elle has taken MELT a long way, thanks to her vast knowledge of the entertainment industry. Nowadays, she manages artists and influencers, gives e-sports players platforms to scale, and creates events for the groups to appear at.

One such event is the Houston Fusion Fest, which MELT partnered on with Rap-A-Lot Records. It’s planned for the last week of spring 2021, and will fuse music with gaming. Elle has put hours of research into planning this event, from studying venues to music to the culture surrounding the area.

“In entertainment, authenticity matters more than reach,” Elle says. By educating oneself on a subject, they’re not only benefiting their clients, but also their business.

This has allowed her the opportunity to start the Reel Heroes Mentorship series through MELT, where she interviews guests for clients to learn from. By doing this and giving others the information and resources needed to establish stable careers, Elle is fulfilling her passion.

Follow Elle on Instagram at @ElleUllmann, or visit her on her website, ElleUllmann.com. More information regarding MELT can be found on its respective website, MELTmma.com.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Entertainment

Take the Gig, Meet the People, Build the Life: Sarah Angel’s Real Talk for Musicians

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Too many talented musicians spend the early years of their careers standing still, waiting. Waiting for the “right” gig. Waiting to be discovered. Waiting until they feel completely ready. But while they hesitate, others with less experience but more urgency are out there taking the jobs, building connections, and gaining ground.

Sarah Angel has seen this happen again and again. A successful live entertainer and founder of Posh Piano, she didn’t wait for a perfect opportunity to appear; she built her career by saying yes to what was already in front of her.

Sarah’s journey didn’t begin with a business plan. It began on stage, performing at corporate gigs and high-end events. For a while, she did what many musicians do: she showed up, played the set, and collected the paycheck. But the turning point came when she realized how much more others were earning off her talent. While she was being paid a small cut, the booker was making thousands. That gap shifted everything. She didn’t get angry, she got to work.

Sarah learned to run sound, bought her own equipment, built piano shells to give her setup a polished look, and began booking directly. Before each event, she would spend hours hauling gear and setting up the space herself. She didn’t wait for anyone to hand her a better gig; she created it. That same mindset carries into how she mentors and advises young musicians today.

For Sarah, one of the biggest traps new performers fall into is comparison. Instead of focusing on their own style and voice, they mimic what’s already out there. But copying someone else won’t lead to a sustainable career. What matters most is figuring out what makes you different and building on that. Your individuality is not a risk; it’s the foundation of your career.

Equally important, she says, is learning to say yes more often. Not every opportunity will be glamorous or well-paid. But every job is a chance to meet someone new, gain experience, or get your name in front of people who can open doors down the road.

This is where so many early careers stall, not because of a lack of talent, but because of hesitation. When performers constantly hold out for something better, they miss what’s right in front of them. Taking one job often leads to five more. And even if a gig doesn’t seem ideal at first, it often brings value in ways that are not obvious right away.

Sarah compares it to building momentum. Each job adds to your experience, your network, and your visibility. It’s not just about stacking performances, it’s about putting yourself in motion. The more active you are, the more people think of you when opportunities come up. That kind of consistency can’t be faked, and it can’t be replaced with a few viral moments online.

Another common challenge she sees is indecision. Musicians who spend too much time analyzing every offer often lose out on real growth. Taking action, even imperfectly, leads to more progress than standing still. Not every gig will be a perfect fit, but most will teach you something valuable.

Over the years, Sarah has also learned to be intentional about who she surrounds herself with. She chooses to work with musicians who are not just talented, but reliable, respectful, and open to learning. Attitude often matters more than technical skill. It’s easier to grow as a musician than to fix a lack of work ethic.

Sarah Angel’s career didn’t come from waiting or wishing. It came from working. She showed up, learning as she went, and made smart choices when it counted. The music industry doesn’t reward perfection, it rewards presence, action, and growth over time.

If you are serious about building a career in music, start with what’s in front of you. Take the gig. Meet the people. Build a life. One step at a time.

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