City Ties: The Rise Of Canadian Rapper Zeelix
An artist’s connection to where they are from can drive and inspire their careers. Rappers like Drake, Meek Mill, and Jack Harlow have long boasted the struggles and fame that come from their respective homes. Ontario, Canada, has seen the rise of rap and R&B artist Zeelix. Originally born in the city of Brampton, he currently lives in Welland and claims a strong connection to his Jamaican heritage. Zeelix moved houses constantly as a child, changing schools and re-adapting with his many siblings. However, recently he has found consistency in the same location and has strictly been able to focus on his music.
In an interview, Zeelix discussed the inspiration that comes from seeing artists grow out of their cities. “I would say I am inspired by Drake because his music reflects all aspects of life. Obviously, he is a huge world-known artist, but he is from Toronto Canada which is basically right where I am from. I find a lot of hope knowing someone made it out of the city and blew up as much as he did, and still continuously drops hits after being in the industry for so long.” Zeelix has begun to see some of this success as well, gaining thousands of streams as he releases music. He also hopes to one day work with fellow artist Toosii saying, “His music speaks volumes, and I feel like we would create an amazing track because we have a similar vibe.”
Zeelix values the connection to those he is reaching with his music. He relates, “I want to reach an audience who can connect with my music and relate to the stories and lyrics I write. I am pretty diverse with each song, so of course, I want people to vibe and enjoy the music with the beats, but also relate on an emotional level to the lyricism.” The understanding of where he came from, the vision of where he is going, and the bond to those with him on the journey are sure to keep Zeelix on the rise.
Socials + Music
The fundamental features of community festivals’ social implications
Music’s power is an extraordinarily vital and unique instrument that improves the human experience. When combined with a social gathering of individuals from all walks of life who have come to appreciate this art, it creates a force unlike any other. Music allows people to imagine their lives and evoke powerful memories. Music is integral to cultural gatherings, festivals, and belief systems. Sound and rhythm patterns provide a unique insight into an individual’s thoughts on current culture, subcultures, and societal concerns. Community festivals allow people of a community to engage in socialization, entertainment, and the formation of social networks, all of which can contribute to the promotion of community cohesiveness and the development of social capital within a community.
In addition to bringing people of all colors, races, and ethnicities together, these festivals also play a pivotal role in promoting upcoming artists in the music industry. Festivals have long been one of the most prolific venues for promoting new music and exposing listeners to contemporary artists. The absence of festivals and venues has significantly hampered fresh content and talent exposure. Music is vital during festivals because it creates an instant link among those who attend. Festival music speaks to our human yearning to connect, and music is a means of self-expression that transcends all language borders. Picking up performances at smaller or local music festivals is a terrific method for new performers to get into the live music scene.
Cultura Fest Las Vegas is organized by Alexis Lopez, CEO of artist-only entertainment in Las Vegas. The first large Latino Music Festival in the heart of Las Vegas, bringing together some of the top Latin artists from across the world to play on one stage, which includes some of the most prominent Latino Artists performing various types of music genres such as Regional Mexicana, Banda, Mariachi, and Reggaeton to create a first-time Latino music festival in the heart of Las Vegas. By reshaping live entertainment into an economic engine for growth and commerce and challenging humanity to live by its highest ideals, festivals have revolutionized the live music industry and become a crucial source of income for the music business. They also celebrate both the power of the individual and the collective masses.
The upcoming festival to send shockwaves
The festival is scheduled to take place in 2023. With over 20 artists and ten of the biggest Latin DJs and music producers on the stage, bringing Latin Culture together, various Latin food from different cultures, games, contests, and giveaways for all guests to eat and dance the night away.
Cultura Fest will feature Latin music genres such as Reggaeton, Dembow, Mariachi, Corridos, and Banda Regional Mexicana.
Becky G, Dalex, Jowell & Randy, Blessed, Ryan Castro, Luis R Conriquez, Fuerza Reguida, Enigma Norteno, Junior H, Rickstarr, Mr. Fernandez, Christian Nava, Eslabón Armado, Eladio Carrión, Lunay, Sech, Lyanno, Mora, and many more will be confirmed as headliners in 2023.
Through his music promotion venture, Alexis intends to introduce Cultura Fest to other big cities such as Los Angeles, Texas, Chicago, and Miami.
Introducing new artists to the audience
Alexis works as an A/R in the Latino business with numerous artists and frequently forges new ties amongst artists of various genres. Introducing numerous artists merging both cultures to be able to develop the new sounds of Latin Music, such as Grupo Firme from the Mexican Group and Jay Wheeler from reggaetón.
About Alexis Lopez
After suffering three ACL knee injuries, Alexis Lopez decided to hang up his boots and see what the future held for him. Alexis transitioned into music management, working with artists and DJs, and has worked for famous names in the music industry, such as Christian Nava, Rickstarr Baby, and Payso. Lopez has succeeded in every element of his life, and the new chapter of his life was no exception. Alexis Lopez knocked on many doors in his early days and was successful throughout his life. He has completed several missions. Lopez is now taking multiple Artists to South America, Central America, and Canada, such as Grupo Firme, Dos Carnales, Wisin & Yandel, Steve Aoki, Jay Wheeler, Oscar Maydon, Becky G, Luis R Conriquez, and many more Latino artists.
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