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Must-Know Ecommerce Holiday Marketing Stats

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Holidays are about to come. It is wonderful, isn’t it?

It is not only a great time for holiday lovers, but for marketers as well. It is a good promotional opportunity for them to increase sales, brand awareness as well as get high quality traffic.

Holiday sales represent a high percentage of the annual sales, since people tend to spend more money during the holiday season. 

What does it mean?

In order to not miss your chance to bring high profit and success to your business, you need to prepare holiday sales in advance. Thinking and planning your marketing tactics and strategies beforehand will make the process fun for you and your consumers.

Digital Marketing is a must for any online store, since a good marketing strategy builds your business in this competitive market.

However, the holiday season is more challenging. You need to separately have holiday marketing strategies to attract more consumers and get the desired results.

You need many efforts to create creative and impressive marketing campaign for your business. However, the past experiences can become a great indicator to create stronger tactics for the coming year.

For this, let us have a look at some holiday marketing stats, that will help your campaign.

 

 

Mobile Search has a huge role in buying behavior of the customers, hence you need to give much importance to optimize your website for mobile devices.

Even if buyers have researched your product or service and have made a buying decision, mobile experience can wholly change their mind.

There are different factors that play a role in people’s buying decision, including; price, information, alternative paying options, navigation, etc.. Even a small error regarding these factors, can bring negative UX and take your customers to your competitors.

 

 

Holiday season brings more paying customers. A vital example of it is the period of Thanksgiving through Cyber Monday, which has brought over 189.6 million US consumers to online stores. This is just one example of huge traffic to online marketplace. A good strategic approach can lead many of these consumers to your own store, if you manage to target the right audience and show your competitive advantages.

 

 

Since customers tend to think about holiday shopping beforehand, it is the high time to catch their attention and shine with your bright offers.

Think about interesting and creative options for any budget. Creative ideas will enlarge the buyers’ cycle. Successful holiday sales depend on your holiday marketing planning. Your actions should include:

  • A competitive Analysis
  • Testing all Possible Technical Errors
  • Creating and Targeting your Buyer Persona

What is more, you can make some discussions and surveys beforehand, to find out what customers expect from your brand.

 

 

Being one of the effective channels of engaging and interacting with customers, social media platforms are among the best places of sharing holiday ideas and promoting customers.

Comments, reviews, polls, discussions can become ideal tools for creating interesting offers and targeting buyers. Among the best tactics, you can:

  • Making visually and financially attractive offers
  • Optimizing your content and sharing interesting holiday stories
  • Being active and responsive to questions and complaints
  • Having special offers

 

 

Psychologically, some shoppers want to get something for nothing (it refers to shipping price). Companies that offer free shipping for their consumers can attract more traffic and high conversions. Using this fact, you can make your shipping price work for you. Even if you cannot afford to make it for free, you can make some sales and promote it through different channels. For devoted customers you can make some small holiday presents, offering them some suggestions of free shipping. 

Conclusion

Planning your holiday shopping campaign beforehand and promoting your products through different channels can bring you a holiday sales boost. The overall preparations of your holiday sales should start from an in-detail analysis of your and your competitors’ last year’s experiences, weak and strong points of your digital marketing strategies and double down on your SEO efforts.

Author

Tigran is a marketing and creative content specialist at Smarketa.com with a primary focus on SEO, PPC and customer satisfaction for eCommerce business. Being a true humanist he draws inspiration from the simple thing as everyday life and the matters one come across on a daily basis doing his best and above to help everyone around.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Houston Plant Explosion Lawyer

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Were you or a member of your family working at the International Nutrition plant when an explosion and building collapse occurred?

You have valuable legal rights. You could have a claim for workers’ compensation or wrongful death.

At Zehl & Associates, our Houston plant explosion lawyer have tremendous sympathy for all the victims of this horrific incident. Our law firm has served the Houston community for many years, and we would like to offer local support to all victims and their family members. If you or a loved one has been injured or killed in the International Nutrition blast, you could be entitled to loss and damage compensation.

International Nutrition Plant Explosion

On Monday, January 31, 2014, part of the International Nutrition plant in Houston, Nebraska, collapsed after an explosion occurred inside the plant. At the time of the explosion, 38 people were working inside. Although many escaped alive, some did not.

Two deaths have been confirmed following the explosion at the Houston plant, while ten workers were injured. A worker indicated that the building collapsed from the third floor below, causing the extreme fire and smoke.

Previous Plant Violations

To the best of the workers’ general knowledge, they would not have recognized that International Nutrition was cited multiple times for “serious” violations by OSHA. They follow OSHA, “A serious violation exists when the occupational hazard could cause an accident or illness that could result in death or serious physical injury unless the employer did not know or could know of the violation.”

Some “serious” violations OSHA cited International Nutrition for include:

· In 2002, a man was crushed to death by a mixing machine – OSHA fined International Nutrition $ 13,600 for five serious violations, and a sixth discovered while investigating the man’s death.

· In 2012, International Nutrition was fined $ 10,430 to resolve serious violations discovered during a planned inspection.

After this incident, OSHA will likely conduct another investigation of the plant as the cause of the explosion has yet to be identified.

Potential Wounds

The Occupational Safety and Health Administration (OSHA) follows, grain manufacturing is a high hazard industry; there is an excellent risk of ignition or combustion by grain dust. Additionally, over the past 35 years, more than 500 explosions have occurred at grain handling facilities, causing 675 injuries and more than 180 fatalities.

After the Houston plant explosion, family and friends waited outside the plant to make sure their loved ones were okay. Unfortunately, not all of them made it out without a scratch, while some were trapped inside the dark and dusty building.

Some injuries that could be sustained during the plant explosion include:

· Abrasions

· Fractures

· Burns

· Collapsed lung

· Concussion

· Crush wounds

· Falls

· Hypothermia

· Smoke inhalation

· Wrongful death

If you ever face the explosion, you should immediately get medical attention, even if no injuries are present. Your attorneys could use those medical documents in formulating a robust case against the negligent entity.

Contact Our Houston Plant Explosion Lawyers

The attorneys at Zehl & Associates offer condolences to the families who lost a loved one during this incident and offered our support to all victims and families involved in this horrendous explosion.

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