Business

Networking Tips for New Real Estate Agents

Published

3 years ago

April 22, 2023

You’ve studied hard, passed the exam, and now you have your real estate license. You’re officially one step closer to your dream of becoming a real estate agent, but the work has only just begun. The most challenging part of a career in real estate is landing your first few clients.

As with many commission-based jobs, a thriving career in real estate is built on connections. You may have connections from prior careers, know individuals in your community, or be brand new to a city and looking to establish yourself. Regardless of your situation and how many contacts you have, networking is critical to success for any new real estate agent. And these valuable networking tips can help you connect with more people and get ahead.

Join a Real Estate Brokerage

Joining a real estate brokerage can provide several benefits, including access to industry resources, training, and support from experienced agents. Additionally, many brokerages have established relationships with lenders, title companies, and other businesses that can be helpful when working with clients.

Stay Active on Social Media

In today’s world, staying active on social media is vital to be successful as a real estate agent. Use social media platforms like Facebook, Twitter, and Instagram to share information about properties you’ve listed, open houses you’re hosting, or events you’re attending. Then, engage with your community through comments, likes, and shares to encourage further interaction. Regular posting can help clients get to know you and convey that you’re reliable and available when they need you. Be sure to tag your location so clients in your area can easily find you!

Connect with Other Professionals

If you’re looking to establish yourself, it’s just as important to connect with other professionals in the real estate industry as with clients themselves. Attend brokerage open houses, introduce yourself to other agents at listing appointments, and exchange business cards with industry professionals you meet. By building relationships with other agents and professionals, you’ll expand your network, increase opportunities for leads, and potentially find a mentor who can guide you based on their experience.

Here are four other great ways to connect with real estate agents.

Get involved with your local board of REALTORS®.
Attend industry events such as conferences, seminars, and trade shows.
Connect with other agents on online forums for real estate professionals.
Volunteer for an industry-relevant charity or non-profit organization to give back to your community while meeting other industry professionals.

Join a Local Real Estate Association

Another great way to meet new people and market yourself as a real estate agent is to join a local real estate association. These associations typically host monthly meetings where members can network with each other and learn about new listings or developments in the area. Additionally, many associations offer educational courses or seminars to help new agents learn more about the industry and hone their skills.

There are several professional associations for real estate agents, such as National Association of REALTORS® (NAR) and the National Association of Exclusive Buyer Agents (NAEBA). These groups offer members access to extensive resources, educational opportunities, and networking events for a nominal membership fee.

Host Your Own Events

In addition to attending events hosted by others, you can also host events yourself. For example, you could host an open house for a property you have listed or provide a free seminar on the home-buying process. By hosting events, you’ll have the opportunity to control the marketing message and make a lasting impression on potential clients.

Final Thoughts

Networking is essential for new real estate agents looking to build their client base. By joining a brokerage, staying active on social media, connecting with other professionals, and hosting events, you can make a name for yourself and improve your chances of landing clients. Real estate is a people business, so get out there and meet new faces!

Business

The Key Components of a Successful Digital Marketing Strategy

Published

1 week ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.