Business

New York Entrepreneur Will Makris Assures New York Is Not Dead

Published

6 years ago

October 10, 2020

Panic consequently set in from viral posts about New York being dead. People believe anything they read these days, but as a New York resident, I can assure you, it is very much alive. Yes, we have experienced major setbacks from the pandemic, but what city hasn’t? Anyway, New York is notorious for being busy, even nicknamed “The City That Never Sleeps.” People, those pictures on Twitter of empty streets, are from March. New York is getting back into full swing, the traffic is heavier, and every neighborhood restaurant is packed outdoors until curfew…and maybe even a little after. Though most of us are being health-conscious, the hustle and bustle to get the economy back are powerful. Entrepreneur Will Makris is a believer that New York is not dead, and his restaurants and recent private club opening serve as proof.

Makris, a hospitality veteran, is a co-owner of multiple successful restaurants in Manhattan. He has experienced the ups and the overwhelming amount of downs 2020 has offered. Through it all, he remained optimistic and kept the high morale of his staff and partners. Since restaurants were deemed essential, Makris and his partners kept their doors open for takeout while abiding by all regulations and proper employee testing. The optimistic leader and his team felt compelled to give some sort of hope to the people of New York.

Lola Taverna, the relatively new kid on SoHo’s block, pushed through winter and the pandemic. Since it survived both, it could probably survive anything. Makris and his partner Cobi Levy opened the popular Greek spot nearly a year ago and, more recently, were able to redesign the outdoor space to give the community a refreshing escape from all the chaos. It is now packed every night of the week and breathing life back into social interactions. Makris and Levy’s other must-visit spot Little Prince, located down the street from Lola, famous for its crowd-pleasing, dietary accommodating dishes, has been around for seven years and is currently available for private events. The duo has plans to build on the brand and are currently constructing a more elevated version of the concept.

“The city has been picking up and people are streaming back in and becoming more comfortable with socializing,” Makris said. “We have absolutely seen an uptick in business, and I believe it will continue to increase.”

The restaurant business took a hit, but with regulations lifting and the spread being contained, it is expected that these restaurants will experience a revenue spike; some may even make up for lost momentum.

Now, packed restaurants are not the only sign of hope. Makris and his other business partner Scott Sartiano have been given the green light to open their private membership club next week. Zero Bond, which has an adequate and safe number of members already, will absolutely attract more elites to New York in the near future. Not only that, but it serves as an example that opening or starting a project during a pandemic is very achievable. New additions to the great city of New York definitely means it’s not dead.

Overall, New Yorkers are tough, and when faced with adversity, they will join in solidarity and do whatever to make a comeback. From what I have seen, everyone is getting out as much as possible to support businesses and ensure New York stays alive.

Business

Why Victorious PR is the Leading PR Agency for AI Companies

Published

4 hours ago

April 24, 2026

Matthew Wiles

Key Takeaways

Victorious PR helps AI companies turn complex, technical products into clear, compelling narratives that earn coverage in top-tier outlets like Forbes, VentureBeat, and TechCrunch.
Through campaigns for companies like Olas and Cluely, Victorious PR has consistently transformed emerging AI startups into recognized voices with strong media presence and industry credibility.
Victorious PR operates on a weekly placement model that builds compounding visibility rather than relying on isolated press releases that fade quickly.

An AI founder builds technology that could transform how entire industries operate. The product works. The team is strong. However, when investors search for the company name, they find nothing. When enterprise buyers evaluate vendors, the startup gets filtered out because nobody on the committee recognizes it. The engineers the founder wants to recruit are joining competitors with inferior products and louder profiles.

This visibility gap kills promising AI companies every year. According to Statista, the global AI market is projected to reach $347 billion in 2026, with 37 percent annual growth expected through 2031. Thousands of startups are competing for the same investors, talent, and customers. Strong technology is no longer enough to stand out.

Victorious PR has built its reputation by closing that gap for founders who refuse to let great products die in obscurity. The agency blends deep understanding of emerging technologies with established relationships across the publications that influence how innovation is covered.

An Agency Built During Uncertainty

Victoria Kennedy founded Victorious PR in 2020, launching at the height of the pandemic when most businesses were scaling back. The agency reached seven-figure revenue within its first year. Victoria’s background differs from most PR founders. She is a Wall Street Journal bestselling author, TEDx speaker, and member of both the Rolling Stone Culture Council and the Fast Company Executive Board.

Before starting the agency, Victoria built a career as a classical opera singer, touring Europe and performing alongside artists like Andrea Bocelli. That experience in performance and personal branding shaped how she approaches client work today.

The agency operates on a press-every-week model. Clients do not wait months between placements, hoping something lands. They move through a steady stream of podcast appearances, thought-leadership articles, and features in respected publications. This consistency compounds over time, building brand recognition that shapes investor decisions and strengthens customer trust.

Victoria describes her philosophy directly. “I built this company with one goal in mind,” she says. “To lead with integrity and help impactful leaders and businesses be seen and heard to have a greater influence on the world.”

Campaigns That Produced Measurable Results

David Minarsch, CEO of Olas, faced a difficult challenge. Olas builds user-owned AI agents on blockchain infrastructure, positioning itself against centralized players like OpenAI. Despite raising $13.8 million, the company struggled to gain visibility outside technical circles. The technology worked, but the broader audience that needed to hear about it was not paying attention.

Victorious PR positioned David as a thought leader through ghostwritten op-eds and expert commentary that connected Olas to larger shifts in AI development. Coverage landed in VentureBeat, CoinDesk, Mashable, Forbes, Fast Company, and USA Today. The campaign generated placements in more than 100 publications, helping Olas reach the mainstream tech audience it needed.

Roy Lee, co-founder and CEO of Cluely, faced a different version of the same problem. Cluely had built an AI meeting assistant that worked well, but Lee needed visibility to attract serious investor attention. Victorious PR launched a campaign that secured coverage in TechCrunch, Business Insider, Bloomberg, Fast Company, Benzinga, Hackernoon, and MSN.

The press exposure put Cluely on the radar of major investors, resulting in a $20 million raise that included $15 million from Marc Andreessen at a16z. The coverage accomplished what cold outreach could not. It brought the right people to Lee’s door.

Why AI Companies Need Strategic PR Now

AI technology is often complex and misunderstood. Investors hesitate to fund projects they cannot explain to their partners. Enterprise buyers need confidence that a vendor will still be in business in two years. Generic PR approaches fail because they do not address these specific challenges.

Effective AI PR requires translating technical innovation into narratives that resonate beyond technical audiences. This means connecting product capabilities to business outcomes that journalists, investors, and customers actually care about. It means identifying angles that make a company newsworthy within the context of trends editors are already tracking.

The Victorious PR team focuses on finding the most compelling aspects of each client’s story and framing them within larger industry conversations. For AI companies, this often means linking technical work to discussions around autonomous agents, enterprise automation, and the intersection of AI with other emerging technologies. The approach has enabled the agency to build relationships with editors at publications including Forbes, Bloomberg, and Wired.

Their client roster includes partnerships with NVIDIA, Solana, and Olas. Placements span Forbes, VentureBeat, Fast Company, CoinDesk, and more than a hundred other outlets that influence how tech decision-makers think about innovation.

The companies that win in AI will not always be those with the best technology. They will be those who can explain why their technology matters and build brand recognition that influences decisions before the first pitch meeting.

About Victorious PR

Victorious PR is an award-winning full-service PR agency that helps businesses get featured in industry-specific media, local press, podcasts, and top publications to be seen as industry leaders in their fields. They have won numerous awards, such as the Global 100 Award for Best Public Relations & Communications Business of 2026, and are members of both the Rolling Stone Culture Council and the Fast Company Executive Board. To book a call to become the #1 Authority in your niche, click here: victoriouspr.com.