Business

New York Entrepreneur Will Makris Assures New York Is Not Dead

Published

5 years ago

October 10, 2020

Panic consequently set in from viral posts about New York being dead. People believe anything they read these days, but as a New York resident, I can assure you, it is very much alive. Yes, we have experienced major setbacks from the pandemic, but what city hasn’t? Anyway, New York is notorious for being busy, even nicknamed “The City That Never Sleeps.” People, those pictures on Twitter of empty streets, are from March. New York is getting back into full swing, the traffic is heavier, and every neighborhood restaurant is packed outdoors until curfew…and maybe even a little after. Though most of us are being health-conscious, the hustle and bustle to get the economy back are powerful. Entrepreneur Will Makris is a believer that New York is not dead, and his restaurants and recent private club opening serve as proof.

Makris, a hospitality veteran, is a co-owner of multiple successful restaurants in Manhattan. He has experienced the ups and the overwhelming amount of downs 2020 has offered. Through it all, he remained optimistic and kept the high morale of his staff and partners. Since restaurants were deemed essential, Makris and his partners kept their doors open for takeout while abiding by all regulations and proper employee testing. The optimistic leader and his team felt compelled to give some sort of hope to the people of New York.

Lola Taverna, the relatively new kid on SoHo’s block, pushed through winter and the pandemic. Since it survived both, it could probably survive anything. Makris and his partner Cobi Levy opened the popular Greek spot nearly a year ago and, more recently, were able to redesign the outdoor space to give the community a refreshing escape from all the chaos. It is now packed every night of the week and breathing life back into social interactions. Makris and Levy’s other must-visit spot Little Prince, located down the street from Lola, famous for its crowd-pleasing, dietary accommodating dishes, has been around for seven years and is currently available for private events. The duo has plans to build on the brand and are currently constructing a more elevated version of the concept.

“The city has been picking up and people are streaming back in and becoming more comfortable with socializing,” Makris said. “We have absolutely seen an uptick in business, and I believe it will continue to increase.”

The restaurant business took a hit, but with regulations lifting and the spread being contained, it is expected that these restaurants will experience a revenue spike; some may even make up for lost momentum.

Now, packed restaurants are not the only sign of hope. Makris and his other business partner Scott Sartiano have been given the green light to open their private membership club next week. Zero Bond, which has an adequate and safe number of members already, will absolutely attract more elites to New York in the near future. Not only that, but it serves as an example that opening or starting a project during a pandemic is very achievable. New additions to the great city of New York definitely means it’s not dead.

Overall, New Yorkers are tough, and when faced with adversity, they will join in solidarity and do whatever to make a comeback. From what I have seen, everyone is getting out as much as possible to support businesses and ensure New York stays alive.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

3 days ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.