Business

People Should always be the Motivation Behind your Business, Believes Mohammad Makhlouf

Published

6 years ago

June 19, 2019

Instilling motivation is not an easy task, but it’s necessary for your people to excel, thrive and stay cooperative with your endeavour. It entails a great deal of driving forces for motivating people to work hard and productively for the nation. Acknowledging this fact, a legion of entrepreneurs are striving hard to bring a change in people’s lives by introducing new business ideas and contributing to the educational, social, and cultural development of a nation.

One such person is Mohammed Makhlouf, a Syrian entrepreneur and philanthropist who has carved a niche for himself by devoting his life in doing various philanthropic activities. He has earned numerous accolades worldwide by playing a pivotal role to mitigate Syria’s challenges through his innovative ideas. A man who has no limits, Makhlouf has been pushing big aspirations into a reality, spurring massive technological and cultural transformations. His magnetic personality and audacious vision are continually inspiring others to follow what seems to be impossible.

This 22-year-old Damascus native has pursued BBA degree from the American University in Dubai, owing to which, he has adequate leadership skills, managerial knowledge, critical thinking, communication expertise, and decision-making power to comprehend and solve the burning issues of Syria.

Mohammad Makhlouf was nurtured in a family, which owned major companies in Syria. Embarking on his entrepreneurial endeavour, Makhlouf has co-founded Milk Man Dairy Products and Future Builders. Mohammad owns multiple businesses all across Syria.

Each of his enterprises are engaged in generating employment opportunities to give a fillip to the economy of Syria. Makhlouf sees beyond the current business landscapes, and believes in establishing a company that can make a discernible impact in improving the quality of human life of Syria.

“My business was based on the market needs, what best suits the growth and development of the country,” says Mohammad Makhlouf. He further added that aiding people was always a top priority for him, and owing to his will, he kept excelling in his endeavours continually.

Besides bringing a smile to a legion of faces in Syria, this vivacious entrepreneur has also earned a nod for his charitable works. His brainchild, MRM charity is going to be unleashed in 2022, and is anticipated to contribute in the reconstruction of Syria.

Having drawn some huge investments, MRM is already causing a ripple across the globe. He also owns a charitable sports stadium in Lattakia, Syria.

“Knowing that you can change a person’s life with a little help is rejuvenating and gives you a different perspective on money. It will motivate you to earn because you know that your earning will help you impact several lives,” said Makhlouf, who was coveted with Syria’s “Most charitable Individual in 2018” and the Al-Amal Award 2017.

This Good Samaritan is pleasantly remembered by the locals of Syria after he had saved many victims caught in a fire in Rotana, Lattakia. The massive success that Makhlouf savers today is certainly an outcome of his sheer hard work.

Kudos and more power to this incredibly talented entrepreneur!

Business

The Key Components of a Successful Digital Marketing Strategy

Published

2 days ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.