In a world where it is becoming increasingly important for businesses to have a digital presence, there are entrepreneurs and budding digital nomads who are striving to meet that requirement. These 20-something people have virtually built their vast business empires by cracking the code behind Instagram marketing. Alex Lombard is one such entrepreneur, who is helping multimillion-dollar businesses increase their social footprint and of course, their revenues.

Lombard got his start at the age of 21 when he realized that the conventional path of working 40 hours a week for 40 years is not meant for him. Driven by the urge to do something, not within the norms of society, he joined Instagram to leverage the opportunity it held in terms of marketing. He spent years scaling his brand while learning the ins and outs of using Instagram to make money.

After numerous failings and countless iterations, Alex finally managed to decode the enigma of Instagram and digital advertising. That’s when he realized that he was ahead of the curve and could establish a solid business by offering his services to individuals and brands interested in boosting their digital presence and scaling the number of followers by tens of thousands.

It was out of this vision that Invigor8 was born – a booming Instagram and social media marketing company that Alex co-founded with his best friends. The company works with pretty much anyone who is interested in leveraging social media platforms to make big bucks – whether it is an upcoming entrepreneur or a thriving business interested in expanding their online presence. In addition to Invigor8, Alex is also actively involved with his other brand – VisionWall. Together; the two entities have more than 1 million followers on Instagram alone.

It wasn’t an easy journey for Alex to create his own enterprise and take it to a point where it is making good profits. The situation of not knowing where the money would come from next is certainly quite daunting, but for Lombard, it was the idea of being completely free that drove him further. The idea of financial freedom appealed to Alex to an extent that it kept him going in the face of adversity.

His efforts are bearing rewards now as Invigor8 is on the path to making $1 million in revenue in 2019. Presently, Alex manages over 100 brands and businesses earning upwards of $1 million a year through his company and helps increase their influence on social media.

Alex’s mantra for businesses and brands to do well on Instagram lies in three things – posting high-quality content, building a fan base of people who love the brand, and lastly, engaging regularly with the audiences. With this, he also recommends people to be aware of the rapid pace of change in the digital world. The real challenge, according to him, is to swiftly adapt to the new trends emerging in digital advertising and get ahead of the others.