Business

Hickory Farms is Experiencing Impressive Growth in Business Through Digital Marketing

Published

4 years ago

June 21, 2019

Hickory Farms, a famous American food gift retailer, is experiencing impressive annual growth in the business. It has seen growth in the market when its digital marketing strategies were amplified everywhere. For example, valentines day gift guide is there on the company’s blog, but its success is seen when it is shared on social media platforms too. The company has also implemented digital marketing strategies on social media platforms, including Facebook, Instagram, and Pinterest.

Jude Ransford is the CMO of Hickory Farms. She joined the company in June 2016 as a part of the business management team. At that time, Hickory Farms was facing unstable marketing investments. Ransford brought new investors for the company to drive the business in a modern way.

Before Ransford joined Hickory Farms, there was no investment in digital marketing, but her effort brought new strategies on digital and social media marketing. Agencies like the Internet marketing company in Toronto have today come forward to offer several food companies a chance to grow their revenue with digital marketing.

Ransford said on business growth, “We had a ton of success as we stepped into digital programs both in paid social and paid search, as well as just beefing up our content strategy in organic social and in our email programs.”

Hickory farms has seen a 30% growth in business from 17% by implementing digital marketing strategies in the business. Instagram followers increased from 2500 to 10000 between June 2018 to December 2018 time period. Before Ransford joined the company, email section was outsourced, and there was no benefit. She brought core functions as new technology to boost email and digital marketing initiatives.

Business

Fitness Dating Brand, FITFCK, Expand Into Influencer Management

Published

1 week ago

November 27, 2023

Matthew Wiles

Fitness dating brand, FITFCK, recently announced the launch of their management company “FITFCK MGMT”. The company, which recently announced the launch of its £5m A Round investment raise is looking to expand on their brand growth by offering content creators of all niches and brands a full 360 lifestyle management service.

Rebranded in March 2022, the recently featured BBC News company has emerged as the leading brand for gym goers that are looking to make new connections – whether through IRL fitness dating events or online dating experiences. To accompany its strong digital product suite, FITFCK is now developing a series of consumer products to further enhance their brand power, with the most recent being a holistic management company for content creators and brands.

FITFCK Founder and UK Government Enterprise Advisor, Jamie says: “Having worked closely with content creators for the last eighteen months since our relaunch, this addition made nothing but complete sense to me. As a management service, you should be looking at improving all angles of your clients life – not just quick brand deals for a few quid. We are looking to offer a 360 lifestyle approach where we assist our clients with everything from their income, branding, business advisory, PR, legalities and more – all under the FITFCK brand umbrella.”

To continue its ruthless chase of becoming the largest omni-channel community for dating, relationships, casual meets and friendships, FITFCK will be looking to embed the management service into members of their ever growing community which already includes a number of high profile content creators.

The first creator to be signed under the label is Santino Valentino, a fitness content creator boasting over 70,000 followers across platforms. Valentino states; “I have known Jamie for a few months now and have felt nothing but constant support from himself and the rest of the FITFCK team. Having seen where they have taken the brand in such a short space of time, I am hoping they can do the same for me. I am really looking forward to seeing where we can take this whilst learning under Jamie and Callum simultaneously”

FITFCK MGMT athlete manager Callum Roberts added: “At the core of every FITFCK movement is the care we have for our community. This ethos is something that we will be looking to reflect in the management company. Hyper-focused care for our clients where they know they feel valued and at ease with us. We are not looking to just improve our client’s income, we are looking to improve their lifestyle”

If you are looking to work with FITFCK MGMT, you can contact the team at support@fitfck.co.uk for more information.