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Hickory Farms is Experiencing Impressive Growth in Business Through Digital Marketing

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Hickory Farms, a famous American food gift retailer, is experiencing impressive annual growth in the business. It has seen growth in the market when its digital marketing strategies were amplified everywhere. For example, valentines day gift guide is there on the company’s blog, but its success is seen when it is shared on social media platforms too. The company has also implemented digital marketing strategies on social media platforms, including Facebook, Instagram, and Pinterest.

Jude Ransford is the CMO of Hickory Farms. She joined the company in June 2016 as a part of the business management team. At that time, Hickory Farms was facing unstable marketing investments. Ransford brought new investors for the company to drive the business in a modern way.

Before Ransford joined Hickory Farms, there was no investment in digital marketing, but her effort brought new strategies on digital and social media marketing. Agencies like the Internet marketing company in Toronto have today come forward to offer several food companies a chance to grow their revenue with digital marketing.

Ransford said on business growth, “We had a ton of success as we stepped into digital programs both in paid social and paid search, as well as just beefing up our content strategy in organic social and in our email programs.”

Hickory farms has seen a 30% growth in business from 17% by implementing digital marketing strategies in the business. Instagram followers increased from 2500 to 10000 between June 2018 to December 2018 time period. Before Ransford joined the company, email section was outsourced, and there was no benefit. She brought core functions as new technology to boost email and digital marketing initiatives.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Leolist Sees Significant Increase to Number of Bitcoin Transactions

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Canada’s Largest Classified Site Is Expanding Further into the Cryptoverse

Vancouver, CA: LeoList – the largest adult classified site in Canada, has announced an increase in its level of crypto-adoption: nearly 60% of all customer purchases since May 2019 were made in crypto.

Following difficulties with their payment processor, LeoList recently announced a change of ownership and a series of community-focused initiatives.

Since making this announcement, LeoList has re-established its credit card processor and enabled cryptocurrency and Flexepin payments on its platform. Users can now discreetly purchase anything from the site with the help of cryptocurrencies and Flexepin.

Leolist has gone one step further, cutting out the need for all users wanting to pay in crypto to have signed up to an external wallet. Working through the purchase of gift cards on Leolist’s site, you are provided with a QR code which can be used multiple times.

This QR code can be taken to a local Bitcoin ATM, top up as much as you wish and spend until your heart’s content. Leolist explains how to use cryptocurrencies on their website in detail here.

Advertisers are encouraged to add “BTC accepted”, or a similar phrase, to their adverts, allowing purchasers to have a clear view of which merchants take cryptocurrencies as payment.

You can read more about LeoList on their website, keep up with the LeoList chatter on Twitter, or read a blog post, which further explains the service here.

About LeoList

LeoList is a classified advertisement service where advertisers across Canada promote their local businesses. According to Alexa.com, LeoList is one of the top 200 largest websites in Canada.

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