Founded in 2018, Abella Eyewear is one of the fastest growing eCommerce websites in the world. This website is highly dedicated to eyewear and eye care, and has today reached a massive following of 60k on Instagram in just 1 year. One of the reasons that is being attributed to the huge success of the company is its leadership.
Josh MacDonald, the founder of the company, has marketing experience of several years, which has led to the huge rise of Abella Eyewear’s popularity on Instagram in such a short time span. However, this is not the sole reason.
The company is banking heavily on positive world of mouth due to the superb quality of sunglasses’ material. People have received excellent products, and are helping the company by talking about the same with their friends and family. The sunglasses on this website are also very affordable, around one-third or even one-fourth the price of established costly brands. Though the quality is nearly the same, and even better in some cases, the low price point makes for another good reason why its popularity is soaring high.
While the business formula is impressive, winning it multiple clients, its marketing strategies are also fully in place. Abella Eyewear is leveraging the experience of Josh MacDonald and his 3 partners in marketing, and that is the reason why its Instagram page is witnessing great increase in the fan following. With their strategies, they have laid an excellent example of approaching the target clients with the best of their interests.
The strategies applied, and the success received, are remarkable! And with this brand, the leaders have clearly proved that getting a quality eyewear is no more an impossible task. Moreover, in just 1 year, the brand is already receiving a lot of competition online as well as offline. That is quite an indication in itself, of how successful their strategies are.
While taking care of the quality and price of product is one thing, making sure that customers enjoy a great experience is another. And Abella Eyewear is proving excellent in this phase as well. From delivering the right product to the right customer at the right time, the company goes beyond excellence to make sure the customers are happy. So, despite any hindrances which this company might face from time to time, 2019 is looking really bright for the company’s success.
Fitness Dating Brand, FITFCK, Expand Into Influencer Management
Fitness dating brand, FITFCK, recently announced the launch of their management company “FITFCK MGMT”. The company, which recently announced the launch of its £5m A Round investment raise is looking to expand on their brand growth by offering content creators of all niches and brands a full 360 lifestyle management service.
Rebranded in March 2022, the recently featured BBC News company has emerged as the leading brand for gym goers that are looking to make new connections – whether through IRL fitness dating events or online dating experiences. To accompany its strong digital product suite, FITFCK is now developing a series of consumer products to further enhance their brand power, with the most recent being a holistic management company for content creators and brands.
FITFCK Founder and UK Government Enterprise Advisor, Jamie says: “Having worked closely with content creators for the last eighteen months since our relaunch, this addition made nothing but complete sense to me. As a management service, you should be looking at improving all angles of your clients life – not just quick brand deals for a few quid. We are looking to offer a 360 lifestyle approach where we assist our clients with everything from their income, branding, business advisory, PR, legalities and more – all under the FITFCK brand umbrella.”
To continue its ruthless chase of becoming the largest omni-channel community for dating, relationships, casual meets and friendships, FITFCK will be looking to embed the management service into members of their ever growing community which already includes a number of high profile content creators.
The first creator to be signed under the label is Santino Valentino, a fitness content creator boasting over 70,000 followers across platforms. Valentino states; “I have known Jamie for a few months now and have felt nothing but constant support from himself and the rest of the FITFCK team. Having seen where they have taken the brand in such a short space of time, I am hoping they can do the same for me. I am really looking forward to seeing where we can take this whilst learning under Jamie and Callum simultaneously”
FITFCK MGMT athlete manager Callum Roberts added: “At the core of every FITFCK movement is the care we have for our community. This ethos is something that we will be looking to reflect in the management company. Hyper-focused care for our clients where they know they feel valued and at ease with us. We are not looking to just improve our client’s income, we are looking to improve their lifestyle”
If you are looking to work with FITFCK MGMT, you can contact the team at firstname.lastname@example.org for more information.
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