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Pros and Cons of Becoming a Freelance Copywriter in 2020

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Have you ever noticed how many of your friends started working from home? Just stop for a minute and think about how much you are missing if you have to spend 8 hours in the office. Imagine how different your life would be if you could manage your time and decide when you will work on your own. Nowadays, it is possible.

The world has moved online, and so should you. The Internet, with all its opportunities, provides you with the freedom that you surely miss in the office. You can finally have time to be with your family or read an interesting book while working in a convenient regime and making good money.

Copywriting and academic writing are the number one choices of freelance occupations among youth today. Cooperating with a custom dissertation writing service or a freelance platform attracts people because they can choose their working hours and even the topics they would want to work on.

If you still think that there are some constraints for becoming a freelance copywriter in 2020, let’s discuss the pros and cons of this idea in greater depth.

Advantages

The best idea is to start coucopynting benefits associated with freelance copywriting at websites like EssayService.com or other similar platforms. Here is why.

Freedom and Time

As a freelance copywriter, you are not bound by any office hours. You can work whenever you feel like doing so.

Moreover, freelance employment provides you with an opportunity to choose what you want to work on. This diversity and the absence of constraints expands your freedom.

There is no boss who can make you work late hours or whose ideas you should follow. In this field, you are your own boss who makes all the choices.

Geographical Diversity

Have you ever dreamt of working on the fly? It is possible if you are a freelancer.

You can pick any place in the world and complete your writing assignments from there. The only things you should have are a computer and a proper Internet connection.

And the only thing you should care about is the time difference with your clients.

Industry Growth

With e-commerce growing so fast, more and more niches appear for freelance copywriters. You can complete several online courses and become a technical writer, marketing writer, content writer, or academic writer.

Whatever direction you choose, you will most likely face a fierce competition but also lots of opportunities to succeed. Writers are needed everywhere, and the global penetration of social media only fuels this demand.

Your Own Pricing

Treat your passion for freelance copywriting as a small business venture. It allows you to rate your work the way you think it costs. You can evaluate your skills, compare them to the ones that your competitors have, and set the price that you find reasonable.

Freelance copywriting is sensitive to your rate like no other business. Thus, be reasonable when pricing your texts.

Disadvantages

However, to be fair, some cons that may hinder your success as a freelance copywriter should be mentioned.

Getting Started

The freelance industry is developing and growing at a high pace. Thus, getting started with a freelance career is always a challenge. You need to find clients or even work for free to get a positive review.

Many people give up when they see how hard it is to finally shine your star on the copywriting horizon. However, no matter how difficult it feels, the effort will definitely pay off later.

Work-Life Balance

When you only start your freelance career, you will be definitely troubled with finding the right work-life balance. There will be no office, so your time for rest will be sometimes interrupted with work issues.

At times, you will have to make revisions at an inconvenient time. You will always have to carry your computer with you to manage issues timely and accurately.

Also, you will need to track your emails and respond to every notification because failure to do that may cost you a client.

Consistency

It is also possible that your work will not be consistent. Sometimes, you can get several projects at a time that will require you to work extra hours.

However, there will be times when you will not have clients or assignments at all. You will have to learn how to handle such a tough schedule. Eventually, as soon as you have enough clients, such situations will not happen that often.

Final Words

A freelance copywriter career may seem easy, but it is not. It requires discipline, communication skills, and a great desire to learn and develop.

Thus, if you are sure that writing is your ultimate dream, you should give it a shot. Do not be afraid of getting started procedure: every career is difficult at first.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Business

Speqta CEO Fredrik Lindros Teaches Us How to Say No to Black Box Bidding on PLAs with Their New AI-Based Bid-Optimization Tool Bidbrain™

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Stand out from the crowd by investing in Speqta’s new SaaS tool, Bidbrain™! An AI-based solution for Google Shopping ads that specializes in bid optimization. Developed specifically for the e-commerce industry and dedicated to getting you ahead of the competition by optimizing your Product List Ads (PLAs.)

In the interview below with Speqta’s CEO, Fredrik Lindros, learn more about this smart new tool and how you can bid more confidently and feel more secure about your businesses’ growth.

Please tell us something that not everyone knows about yourself!

Fredrik Lindros: I’ve always been personally driven by innovation and change, obsessed as I was over sci-fi shows like Star Trek and Battlestar Galactica, both of which instilled upon me an acceptance and an inclination towards new technology and innovation. .

As for my passion for being equally strategic and creative, I have my time as a magician to thank for that. Unorthodox, yes! But I did, in fact, work as a professional magician some time ago. And, after working odd gigs at kindergartens, company gatherings, and various other stages, I developed skills that would later show itself in my business work as a talent for presentation, communication, and marketing.

And how do you usually start your days? (Are you a proactive or reactive type?)

Fredrik Lindros: I would say that I am a bit of both. I have a very particular schedule that I follow to the ‘T’ most days as a result of my waking habits. But, I’m flexible enough that I can deal with the unexpected when they come.

More specifically, every day, I wake up while the rest of my family is still asleep. Usually in the time between 4 AM and 5 AM. I start things off with a cup of coffee and then work entirely at home until it’s time to go to the office to catch up with whoever is there for the day — we’ve done a lot of juggling to account for the global pandemic, but the work must go on.

The rest of the workday is spent hosting meetings, regularly communicating with others through email or Slack, and just working as efficiently as possible so that I can go back home and spend time with my children before the day ends and the routine starts anew.

Please introduce Bidbrain™! What is it? And, how can we use it?

Fredrik Lindros: In short. Bidbrain™ is a SaaS solution outfitted with both artificial intelligence and machine learning. We at Speqta developed it for the e-commerce industry to use for optimizing bids for Google Shopping Ads.

How would you say Bidbrain™ compares to manually bidding on PLAs?

Fredrik Lindros: E-retailers that show a preference over manual rule-based bidding on Google PLAs usually prize control over their bidding strategies. After all, at least then, they won’t have to suffer through Google’s automated black-box bidding strategies.

However, the main issue with manually bidding on PLAs, at least, when compared to BidBrain™, is that it just cannot beat the kind of results that you can achieve with an AI-based system. There’s no question there. Bidbrain not only optimizes your bidding strategies to receive the best outcomes, but it is also capable of product feed optimization in order to increase the quality score of your PLAs. Furthermore, all you need to do to keep it working is to continue feeding it data in order to fuel its intelligence.

I know that there are many e-retailers out there that are reluctant to use new technology like this. But, there’s no denying that compared to those who work manually, those who use AI-based optimization tools like Bidbrain, in the long-run, will always win over their competition.That’s just how technology advances.

How about those e-retailers that already use the automated bidding tools provided by Google? What kind of benefits would Bidbrain™ offer to them?

Fredrik Lindros: One thing that we addressed during the creation of Bidbrain is transparency. Many online retailers that use Google’s own tools can never be fully confident that the program is working for them at 100%. In fact, if you dissect the bids made by Google’s Target-ROAS or Smart Shopping, you’ll find that they are extremely high CPC-bids worth around 30-50 Euros each that result in very few conversions. 

As a retailer, it’s just hard to feel secure with such black box bidding methods. Which is where Bidbrain™ comes in. Unlike Google’s tools, Bidbrain was designed to reveal all data. So, e-retailers will always know where their bids are going, and they can rest easy knowing that the AI is 100% on their side. All while enjoying the extra functionalities provided by our sophisticated product feed optimization tools, the helpful insights given for future campaigns, and so on.

What advice would you give to fellow business owners looking to release their own products?

Fredrik Lindros: Bidbrain™ was only developed to be as dynamic and as insightful as it is today with communication. And so, my advice to fellow business owners is simple: communicate. Talk to your team, talk to your key customers, just talk. 

As a team, we got to know exactly what our customers were looking for and why they were looking for certain things. And this would not have been possible if our work environment had not been conducive to open dialogue. A significant portion of the developmental process of our service also involved just talking directly with our customers. It wouldn’t be a stretch to say that these key customers more or less designed Bidbrain together with us. So, the more open you are to understanding the opinions of others, the better.

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