Business

Reeve Yew’s Early Struggles and His Road to Success

Published

5 years ago

August 26, 2020

How many times have you tried building sales funnels without getting the results you want? It can be frustrating when you keep on trying yet have nothing to show for it. Reeve Yew went through the exact same thing. It might not look like it, but there was a point when Reeve knew nothing about sales funnels. He was just another guy who wanted to make a full-time income online. Today, he’s running a sales funnel design and strategy company that works with clients all over the globe.

Humble Beginnings

Reeve Yew hails from Malaysia. He was fortunate for having the opportunity to study abroad, deciding to take up Business Management in King’s College London. During this time, Reeve already has a bit of experience in online marketing. As a 15-year-old, he had his first attempt at dropshipping, generating $2,500 a month by reselling products imported from China.

Despite his early success, however, Reeve found himself with little money for most of his years in university. He and his family struggled to pay for his education, and Reeve knew he had to find a solution before things turned from bad to worse. Reeve was so broke that he had to eat expired food for an entire year just to survive.

Stomach aches were a normal part of his life. But Reeve refused to give up. A believer of working smart to achieve one’s goals, Reeve continued learning as much as he could about digital marketing because he had always wanted to be a successful entrepreneur. He also studied web development in his spare time. His skills landed him an Apple sponsorship. He also created a smart AI GPS app at 21 years old, earning him a featured article on several newspapers.

Turning Things Around

Reeve always believed in his abilities, but he still struggled to find a way to support himself financially. Always an action-taker, Reeve went on to seek for clients whom he knew would benefit from his unique set of digital marketing and funnel building expertise.

It was at this point that he created 7 websites which made a total of $27,000 within 3 months. Finally, all his hard work paid off. Reeve knew he had started something special, and there was no turning back.

Building His Own Company

In 2018, Reeve co-founded Funnel Duo Media with his brother, Jackson Yew. It’s fascinating how Reeve was able to get to where he’s at today despite going through a lot of difficulties in his college years. If there was anything he learned, it was the importance of refusing to give up no matter what life throws at you.

His experience in building websites both for himself and his international clients allowed him to master the art of building effective sales funnels. Today, his company works with businesses and helps them create customized sales funnels based on their unique needs. Reeve’s uncanny ability to understand the needs of customers from different industries enables him to deliver conversion-focused results.

Reeve still looks back at his struggles in the past from time to time, remembering all the lessons he learned along the way. He has now fulfilled his lifelong dream, but he’s still as passionate and hungry as ever.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

9 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.