Business

Ruben O’ Brien’s Strategic Business Model is the reason for the success of Vanquish Fitness Apparel

Published

5 years ago

May 2, 2020

When you hit the gym, you need stylish workout clothes, and if you are an athlete, you need proper clothes which are comfortable and are of good quality. Athletes want functional, stylish clothes where they can look good and also feel comfortable wearing it. There are many top brands which are running successfully in the market. Every country today needs fitness clothes for the people who go to the gym, athletes and also for companies.

Many top brands today are ruling the market of fitness world by giving some real good quality clothes, and because of that their sales are growing at a rapid pace with time passing. There are many factors which are increasing the sales of fitness brands wears. Nike, Reebok, Puma and more are the leading brands in these fields. But as we say with time passes, you face the competition with new brands in the market. We found one more top growing brand called Vanquish Fitness which was started in 2015. Vanquish is slowly becoming a top brand and giving fierce competition to the best brands.

Ruben O’ Brien and Oliver are the founder of this growing clothing brand Vanquish Fitness. Ruben O’ Brien always wanted to create his own clothing brand as he has that fashion sense in him, which is lifting Vanquish in the market as a top fashion Brand for athletes in many countries.

Ruben O’ Brien is a visionary person, and he has businessman quality in him, which can be seen by the growth of his company Vanquish clothing brand. He knows what customer needs in fitness clothes, and he is able to deliver precisely the same to his customers. Recently Ruben O’ Brien and his partner took part in various gatherings in which they got, and fabulous response everywhere and they were able to grab more clients and direct customers and also athletes with their visits.

We will see Vanquish clothing brand cover many countries in coming years. Ruben and his partner have to update more in their fitness clothing as they are becoming the most influential brand in the fitness clothing world and to compete against giants they have to deliver excellent work with good quality to attract more and more companies and athletes towards their brand.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.