What has made Ilyas an Internet sensation, however, hasn’t been his lavish lifestyle (although that’s certainly played a part). It has been his desire to educate his audiences on the importance of establishing good habits, learning from valuable resources, and most of all, reading.
He calls this intersection “edu-tainment,” giving his audiences just enough lifestyle footage that they feel entertained, without losing the educational aspect of his message.
I had the opportunity to sit down with Ilyas and reflect on his journey. How did this entrepreneur with hundreds of millions of views to his name go from rags to riches?
1. Take Risks At An Early Age
Ilyas had the hunger to be an entrepreneur ever since he was a young kid. His first step into the world of entrepreneurship was at Fifteen years old, when he began selling FIFA Ultimate Team Coins.
“I seen an opportunity as I was great trader, I used buy players cheap and sell them for a higher price, Then my friends used to want to buy coins from. This gave me the idea to sell on eBay.’ he said.
In a sense, this is a metaphor for how Ilyas executes his social media content today. He knows that in order to reach large audiences, he needs to give the people what they want and not give them what he wants.
2. Adopt A Lifestyle-Focused Mindset
Part of becoming successful, he said, is about figuring out the lifestyle you want to live and then working backwards. You have to reverse engineer where it is you want to end up, and what you can do in order to get there.
“I always knew whatever I ended up doing, it needed to involve traveling,” he said. “I enjoy meeting new people, interesting people, smart people. I like reading. I wanted a life with a bit of adventure. So I thought hard about what I could do that would allow me to do all of those things. I asked myself what my business would have to look like in order to accomplish those personally satisfying goals. And the personal brand you see today reflects exactly that.”
If you want to live your ideal lifestyle, you need to ask yourself what you can do that will manifest that lifestyle in the first place. From there get excited about that lifestyle and mentality and that passion will overflow into your work and success.
3. Develop A “Daily Brain Budget”
Ilyas, who frequently advocates for digital courses and mentors over a college education, believes there is no excuse for someone to not be reading and learning every single day. From autobiographies to self-help, celebrity stories and beyond, Lopez has built a following off of sharing stories and lessons from every industry that people can learn from.
His theory is that we should all have a “daily brain budget.” What he means by this is understanding how much input you need in order to continue a positive growth curve for yourself.
“If you aren’t prioritizing and setting aside time for your own development, you’re going to fall stagnant,” he said. “You have to make the time, and invest that time wisely, no differently than if you were to invest any amount of money in yourself.”
4. Test, Optimize, Repeat
He went on to explain that part of entrepreneurship is to always be doing and improving. You have to try things in order to know if they’re going to work or not. And, as his grandpa had told him, “Once is luck, twice is skill. I’ve done it more than once at this point, so now it’s a skill.”
5. Build A Personal Brand Around What You’re Best At
Ilyas has a personal brand recognized by millions around the world. But ask him how he’s built that for himself, and he won’t say self-promotion.
“People think it’s a show, but these are just the things I like to do. I built a personal brand around who I already am, instead of who I wanted people to see me as, and I think that’s where a lot of people go wrong. It has to be authentic, otherwise no one is going to get on board,” he said.
He went on to explain that while people can’t necessarily succeed by following his same formula, because each person succeeds in different ways, they can learn from the principles he shares and apply them accordingly.
After all, he said, “If I can do it, you can do it.”
Fitness Dating Brand, FITFCK, Expand Into Influencer Management
Fitness dating brand, FITFCK, recently announced the launch of their management company “FITFCK MGMT”. The company, which recently announced the launch of its £5m A Round investment raise is looking to expand on their brand growth by offering content creators of all niches and brands a full 360 lifestyle management service.
Rebranded in March 2022, the recently featured BBC News company has emerged as the leading brand for gym goers that are looking to make new connections – whether through IRL fitness dating events or online dating experiences. To accompany its strong digital product suite, FITFCK is now developing a series of consumer products to further enhance their brand power, with the most recent being a holistic management company for content creators and brands.
FITFCK Founder and UK Government Enterprise Advisor, Jamie says: “Having worked closely with content creators for the last eighteen months since our relaunch, this addition made nothing but complete sense to me. As a management service, you should be looking at improving all angles of your clients life – not just quick brand deals for a few quid. We are looking to offer a 360 lifestyle approach where we assist our clients with everything from their income, branding, business advisory, PR, legalities and more – all under the FITFCK brand umbrella.”
To continue its ruthless chase of becoming the largest omni-channel community for dating, relationships, casual meets and friendships, FITFCK will be looking to embed the management service into members of their ever growing community which already includes a number of high profile content creators.
The first creator to be signed under the label is Santino Valentino, a fitness content creator boasting over 70,000 followers across platforms. Valentino states; “I have known Jamie for a few months now and have felt nothing but constant support from himself and the rest of the FITFCK team. Having seen where they have taken the brand in such a short space of time, I am hoping they can do the same for me. I am really looking forward to seeing where we can take this whilst learning under Jamie and Callum simultaneously”
FITFCK MGMT athlete manager Callum Roberts added: “At the core of every FITFCK movement is the care we have for our community. This ethos is something that we will be looking to reflect in the management company. Hyper-focused care for our clients where they know they feel valued and at ease with us. We are not looking to just improve our client’s income, we are looking to improve their lifestyle”
If you are looking to work with FITFCK MGMT, you can contact the team at email@example.com for more information.
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