Business

Sakal Ventures by Kris Bort Has Become the Gold Standard For Late Stage Pre-IPO Investment

Published

5 years ago

October 10, 2020

Finding the correct wealth managers is often very difficult, as most charge exorbitant fees and show little return. With Covid-19 reshaping the current financial landscape, it has been very difficult for people to correctly predict where the market will go, and what sectors to invest in. If you are looking to put your mind at ease, and sleep at night knowing your financial future is secure, Sakal Ventures is the fund for you. Kris Bortnovksy, or Kris Bort, as he is known in the financial world, is the founder of Sakal and has been in finance all his life. He earned his Broker license at a young age and was the top producer at the wealth management firm he worked for, producing over 7 figures for the company, very early in his career. He has taken his financial success to the next level as a founding partner for Sakal Ventures, and he has a team in place that every other wealth management firm can only dream of. From AJ Arora, the technology sector growth wizard, to Anthony DeBenedictis, who is a Wall Street veteran and titan of capital management, and master of analytics and MIT graduate, George Ebner, Bort has assembled a dream team at Sakal.

Although the fund has a broad and flexible investment authority and invests globally across the spectrum, and is sector agnostic, a majority of the capital is deployed into sectors like technology, cybersecurity, plant based foods, and artificial intelligence. Bort identifies these as the best sectors as they have the best multiples, and he has made his clients millions in these specific sectors. The winning strategy used by Sakal is to identify and invest in significantly misplaced securities due to a transitional phase, a secular shift in consumer behavior, cyclical tailwinds, or revolutionary technologies. An example of this can be seen in a company called “Unity” from the gaming sector, where Sakal identifies the benefits from the secular shift and trend of the gaming ecosystem.

The barrier to entry is six figures for Sakal, but it has proven to be well worth it for many of Bort’s clients, as this investment has changed their lives. Bort conducts rigorous market analysis and makes investments only where there is a significant risk/reward. Sakal continues to flourish because of their precise ability to spot modern trends in the market. The ability to spot market trends and shifts in consumer demand is a major reason for Sakal’s sustained prosperity.

The secret sauce may sound easy on paper, but in practice, it is a different ballgame. This is why Sakal has achieved continuous financial success, as they seek to capitalize on the dislocation between current market price and intrinsic value of a security, with a valuation focus on the revenue growth and long-term earnings power of a company. Many individuals have achieved success in their respective field, but you can only work for so long, so why not have your money work for you? With Sakal, this is precisely what they do, and Bort’s dream team has changed the lives of many, by exponentially growing returns and helping investors attain financial prosperity. Sakal does this by focusing on companies that possess a wide economic moat, strong cash flow generation, as well as visionary thinking. Sakal has a proven track record, and with Bort steering the ship, this has been the fund of choice for many investors over the years.y

Business

The Key Components of a Successful Digital Marketing Strategy

Published

3 days ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.