Thinking of starting a Small or Medium start up? The best way to go about it is to go remote, that is, to start up your business from home. As eCommerce is virtual it is not necessary to prove where your headquarters are. You can provide your product or service to anyone in the world with the power of the internet. Research finds that this kind of virtual arrangement has proven beneficial to the small and medium scale businesses.

A recent and inspiring example is of Sven Hecker and Katharina Marbach, who were selling their German products in Germany, but wanted to expand their market across the United Kingdom. The UK market was reluctant to buy products from Germany. That is because consumers over the internet think twice before consuming products because they can often be counterfeit, low quality or even scams.

Sven was certain that his products would meet UK standards but the UK market thought otherwise. Sven thought out of the box and in order to have something in common with the buyer and assure them high quality standards, he set up a UK address for his virtual office and a UK phone number. The customers were convinced that they were buying from a local shop and his company quickly conquered the UK market. He was so pleased with his response in the UK that Sven then set up addresses and numbers throughout Europe. Eventually Sven had set up Six offices in Europe. Getting a virtual office in Holland and several such European countries proved beneficial for his company. And that even provoked other such businesses to go for company formation in Holland and other neighboring countries and capture the local market.

Setting up an office in more than one country requires market validation, and creating multiple physical offices can be highly costly and unrealistic. But creating virtual offices is possible. Just like Sven did. Local addresses are preferred because the customer believes that quality will be up to the standard of the country they live in and returns will be easier and faster. Even websites such as Amazon and eBay prefer local addresses.