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Social Media Marketing Leader Caleb Boxx’s Tips to Running A Successful YouTube Channel

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Caleb Boxx is one of YouTube’s hottest content creators. He has built several YouTube channels that accumulates to over 3 million subscribers and 400 million views. He has also worked with some of the biggest YouTube stars and personalities like Preston who has over 10 million subscribers and many more YouTubers with millions of subscribers.

He has been able to amass such a large audience with accomplishments across multiple channels. His formula for success…

YouTube Automation

Caleb has invested a lot of money and time in taking advantage of automation. This allows content creators to automate their channels for increased consistency in posting viral-quality  content without actually needing to create it themselves.

It is a true game changer. “YouTube Automation in short is where the “CEO” of the YouTube channel (me for example) hires other freelancers and content creators to create content for the channel with a flat rate payment that’s cheaper than the tradition route of hiring employees,” says Caleb about what exactly it means to automate content. Caleb likens the process to outsourcing and automating the process of making YouTube videos so that the “CEO” can still benefit from YouTube revenue without being the actual content creator. The process can be likened to ghost writing or white-label services.

Tunnel Focusing

Given the demand of various YouTube content, creators run the risk of trying to build too many businesses at once. For example, if Content Creator A begins a channel on video games it would be detrimental to then begin posting content on fashion. The identity of the channel is now compromised for having no relation to the content being posted in the first place.

“Tunnel focusing is important if you want fast success,” says Caleb. “People normally build several businesses at once instead of nailing one down first. This will slow the process down for success.” Basically put, “tunnel focusing on one business and trying to master it is key to getting quicker results.”

Networking

Just as meeting new contacts is important in traditional business dealings so is expanding the network as a YouTube content creator. Being in a YouTube business requires you to sometimes network and meet several new people. In Caleb’s case, meeting new people was the catalyst to launching his own YouTube career. As explained in his “My Life Story” YouTube video, Caleb donated the last of his money to a creator doing a live stream. It was at that moment that Caleb gained a contact allowing him to edit videos thus opening the door to being a full-time creator himself.

Given these tips to start with, Caleb was also asked about his biggest challenge with utilizing automation for the first time. “A big challenge I faced was risking my money to pay a team to help me build the business. Outsourcing and hiring people can be stressful and scary because you don’t know if that money will come back. But surprisingly, if you have at least four months of savings for a team, it typically pays off.

Check out Caleb Boxx’s YouTube channel by clicking here.

His Instagram can be found at https://www.instagram.com/calebboxx.

Caleb also offers his YouTube Automation classes at https://courses.automateyt.com/.   

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Turning Tragedy into Triumph Through Walking With Anthony

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On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”

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