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Stay ahead of innovation: TAMGA services and technologies

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Over the past decade, digital technologies have significantly changed not only the landscape of the financial sector, but also everyone’s experience. It’s easy to assume that even more rapid development of the industry lies ahead. What to expect from the FinTech of the future and what technologies will drive the financial services market in the coming years, read in today’s article.

Biometric identification  

Biometric identification technologies have long been an important part of IT solutions and a handy tool for a wide range of tasks in many industries. Currently, the global market for biometric systems actively uses technologies based on the recognition of fingerprints, faces, irises, voice, vein pattern, hand geometry and even DNA. 

At the same time, according to FindBiometrics’ forecasts, the market for biometric identification systems will grow most actively in the commercial segment over the next 5-7 years, particularly in the financial industry, where biometric payments have already become common practice.

For example, in addition to classic fingerprint identification, the financial market is actively testing voice recognition systems. The online lending service Szybka Gotówka has not only introduced biometric identification of customers based on their faces, but also uses scoring based on customer behavior.

Big data

One of the important consequences of the era of total digitization is the digital footprint that almost all our activities leave on the network. As a consequence, the amount of information and data is growing exponentially, and processing them “classically” is becoming impossible. At this “stage”, Big Data technologies enter, which are able to handle the analysis of data arrays that are not susceptible to the methods of traditional analytics.

Basically, Big Data is a technology that allows processing and analysis of large amounts of different sets of information, both structured and unstructured. Artificial intelligence (AI) and machine learning algorithms are used for such analysis. One of the clearest examples of Big Data analysis in literally minutes is modern scoring. The Szybka Gotówka scoring system developed by TAMGA, based on Big Data and machine learning algorithms, analyzes a potential customer using more than 1,500 different parameters in a matter of minutes. In addition to credit history, data for the score is taken from social media, marketing channels and other public sources.

Big Data technology allows the system to process the massive amounts of data it receives in seconds. Machine learning, meanwhile, allows the scoring system to continuously improve, constantly improving the accuracy of a customer’s credit score.

Open Banking

It will not be an exaggeration to say that the historic regulation, which created the possibility for third parties to access a user’s banking data with their consent and became mandatory for European banks with the coming into force of the EU’s PSD2 (Payment Services 2) directive in 2016, ushered in a new financial era – the era of Open Banking. 

As a result of the directive’s coming into force, banks, along with other market participants, now have the ability to provide access to their infrastructure through APIs (Application Programming Interfaces) to third parties such as FinTech companies, marketplaces, e-commerce or IT companies. In general, Open Banking will be trendy in the coming years, not only in the IT and financial segments, but in any business where quick funds turnover is important. However, it is traditionally the financial industry that is driving the spread of Open Banking. 

For example, TAMGA’s online verification and transaction analysis service Wurmie uses a two-factor authentication method: API keys and IP whitelist in the process of user identification and credit risk analysis.

Baas

Another progressive technology that has had the greatest impact on user experience is BaaS (Banking as a Service). In practice, BaaS is the provision of banking services through third parties. Through APIs, companies outside the financial industry gain access to the financial infrastructure owned by banks, or FinTech, and provide services based on it. What this means for end users is that now you don’t have to switch between applications, but can meet all your financial needs in one comprehensive solution. A great example of the use of BaaS technology in practice is the online lending service Szybka Gotówka, which makes it possible not only to take out a microloan in a few minutes, but also, through API integration with third-party payment systems, to pay utilities directly in the application.

The technologies and services listed above are by no means a complete list of modern innovations. However, they are the foundation on which FinTech products of the near future will be built.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

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Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.

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