Lifestyle
Strength and Vulnerability: Majd Zaher’s New Novel Looks Beyond the Veneer of Lebanese Society

- Your first book ‘Borderline Love in Beirut’ explores some challenging topics and complex characters. Can you explain the inspiration behind the story?
Growing up in a conservative family brought many challenges to my life. There was always something missing in every moment I spent living. There was a part of me that I wanted to discover and unleash yet I was afraid of judgments and backlash. Hence, I grew up as the loneliest kid in town as I had no friends and always found myself the weakest individual wherever I was. Moving out from my family’s house and starting an independent life was an eye-opening experience and the main motive that made me talk and write. I wanted this novel to be a celebration for everyone who doubted his own potential, who thought that other’s opinion would be able to dim his or her own light, and on a personal level I wanted to prove to all those who had ever bullied me that I was able to find success and peace after all.
- One of the themes you deal with is marginalization and marginalized groups. Why did you decide to address this topic?
Writing has always been a way to pave the road towards a better world and an escape from the prisons we might be existing in. Talking about marginalized groups is based on my stance that everyone has the right to exist if they are not hurting or killing anyone else; and no one has the right to decide who is eligible to enjoy life and who is not. Unfortunately, in Lebanon, we have no laws to protect vulnerable or marginalized groups. These groups include immigrants, domestic labors, queer people, or any other category. In Borderline Love in Beirut, I was no longer Majd, I ascended to Joy and Adam’s soul to show the world how difficult living life becomes when no one likes you, when everyone avoids you, and when everyone judges you for what you look like and not for the real person you are. In Lebanon, we have laws that penalize love that does not protect women from harassment. In Lebanon, our system does not give any attention to the importance of mental health and does not help marginalized groups to engage in society.
- What is the role of mental health in ‘Borderline Love’, and what are some lessons about dealing with or treating mental health issues from the story?
In Borderline Love in Beirut mental health is the crux of the story. I will not be able to say how this Borderline case will evolve yet I could tell you how it all started. Joy and Adam were the victims of a society that has never been able to embrace them the way they are. Experiencing death, upbringing challenges, and health concerns, Joy and Adam grew to become victims each in their own way. The takeaway is that offering mental health care and support for people who undergo a certain trauma, and even those who did not, is something critical. We can no longer sit still when almost every hour a Lebanese citizen ends his or her life. We cannot sit still when people still think seeking mental health care are mad. We should learn that the strongest of us can sometimes be the weakest and most vulnerable.
- Is ‘Borderline’ a cautionary tale? Or is it intended as a reflection of another kind?
I see in Borderline Love in Beirut as many tales narrated at once. This novel carries in its pages a cautionary and reflective approach. At many parts of the story when I discussed Joys struggles with loneliness, self-hate and first love I was narrating many past incidents. However, in other pages, I detached myself from this reality and decide to go the extra mile and tell others how destructive it would be for anyone to fall in love before loving himself or herself, or how painful does it become when you don’t praise your uniqueness, or you don’t embrace yourself before listening to people’s judgments.
- The book is set in contemporary Beirut and focuses primarily on young characters. How do you perceive your own society in Lebanon in terms of some of these issues, including marginalized groups and mental health issues? What would you hope for the future of Lebanon in terms of societal relations and acceptance?
In Lebanon, the lifestyle is not bearable anymore but I’m still hopeful of what is coming next because I believe one day my people will wake up to realize that coexisting and accepting the other is the only way to guarantee long-lasting peace and prosperity. It is difficult to find words to describe Lebanese society, but I will say that it is strange and paradoxical. For example, if you go to certain areas in Beirut, you’ll see people of different backgrounds enjoying their lives without the essence of discrimination and stigma. However, if you would leave the city for a less than five-minute drive, you will see the opposite. My wish and sincere hope for the future is to have a safe place for all people to live in Lebanon. To have laws that do guarantee the rights of the weak, and more laws to ensure gender equality. I do hope as well more effort will be done to abolish the rules that penalize love and strengthen the rifts in society.
- The past year has been incredibly hard for Lebanon, and the world. What do you hope to impart, through ‘Borderline Love’ to young Lebanese who might have struggled through the August 4th explosion, COVID, and other major obstacles?
My message here is for those who have struggled and continue to struggle, for those who have lost and learned, for those who are still seeking to find a path to a safe shore, to all dreamers and seekers, to all lovers, to parents and youth. I want to tell them all that fighting can be exhausting but the end results will be rewarding. Let them all know that we will not rest, nor will we accept living in a place where our brothers and sisters are being killed. Not when the weak are always abused, and when all we want to do is love yet obstacles are placed in our way. Let them all know that we shall rise, and we will rise stronger than ever because after each storm there is always hope. Borderline Love in Beirut is the utmost manifestation of this idea.
Lifestyle
The Evolution of Automated Bottling and Labelling Solutions: From Manual to Fully Integrated Systems

In today’s fast-paced manufacturing and packaging industries, efficiency and accuracy are everything. Businesses across food, beverage, pharmaceutical, and cosmetic sectors rely heavily on bottling and labelling solutions to maintain product consistency, meet compliance standards, and enhance consumer trust. What began as labour-intensive manual processes has rapidly evolved into fully integrated, automated systems that streamline production and boost profitability. Providers such as Rentafill have played a key role in giving businesses access to flexible and scalable solutions, whether they are just starting out or preparing for large-scale operations.
From Manual Labour to Mechanised Assistance
The earliest bottling and labelling methods involved significant human effort. Workers filled bottles by hand and applied labels manually, often resulting in inconsistencies and bottlenecks in production. As demand grew, simple mechanical tools were introduced to aid with pouring and applying labels, reducing spillage and improving alignment. These early steps were crucial in laying the foundation for more sophisticated solutions.
The Rise of Semi-Automated Systems
Semi-automated bottling and labelling machines marked a turning point. By combining manual oversight with mechanical efficiency, businesses could scale production without a complete overhaul of their processes. Operators managed filling levels, adjusted labelling mechanisms, and ensured quality control while machines handled repetitive actions at higher speeds. Semi-automation was especially beneficial for small to medium-sized enterprises looking to meet growing demand without excessive upfront investment.
Fully Automated Integration
Today’s advanced bottling and labelling solutions are often part of fully integrated systems that connect seamlessly with wider production lines. Modern machines are capable of filling, capping, sealing, and labelling at high speeds with exceptional accuracy. Integration with software allows for real-time monitoring, quality assurance, and predictive maintenance, reducing downtime and waste. These systems can adapt to various container shapes and label formats, giving manufacturers the flexibility they need to keep up with changing consumer preferences and regulatory requirements.
Benefits of Automation in Bottling and Labelling
The transition to automated systems has delivered significant advantages:
• Consistency and precision – automated processes ensure uniform product presentation.
• Increased output – high-speed systems enable businesses to meet rising demand efficiently.
• Reduced costs – less labour is required, and waste from errors is minimised.
• Enhanced traceability – integration with digital systems supports compliance and batch tracking.
• Scalability – systems can be customised to suit businesses at any stage of growth.
Looking Ahead
The evolution of bottling and labelling continues as industries move towards Industry 4.0. Smart technologies, including IoT-enabled sensors and AI-driven analytics, are being integrated into packaging lines to optimise performance, detect faults early, and ensure even greater sustainability. The focus is shifting not only towards efficiency but also towards environmental responsibility, with machines designed to minimise material use and energy consumption.
Final Thoughts
From the days of manual filling to today’s fully integrated systems, bottling and labelling solutions have undergone a remarkable transformation. Businesses now have the opportunity to embrace automation in ways that improve quality, productivity, and long-term growth. Whether a company requires small-scale support or a complete packaging line, modern providers are helping industries bridge the gap between tradition and innovation.
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