Business

Success Didn’t Come Overnight For Mike Ogbebor

Published

5 years ago

August 19, 2020

Focusing on the end goal and picturing the best possible future is something Mike Ogbebor, CEO of Newline Investors Capital, encourages people to do to succeed. Going with all odds stacked against him, a then 21-year-old Mike decided to quit his mundane nine-to-five job and become an entrepreneur. He was determined to create a more comfortable life for himself and his family, generating enough income for generations to come.

As a millennial, Mike wishes to help other millennials realize that the world has more to offer than a nine-to-five job they don’t love or take pride in. Thanks to his charismatic personality and compelling argument, Mike has inspired thousands of people to listen to his advice and leave their jobs to instead create their own six-figure incomes. A goal he has is to eventually help 20 individuals earn one million dollars each by the year 2022.

As a successful marketing strategist, it’s clear Mike may very well complete his wish.

Back when he first began his entrepreneurial journey, a mentor encouraged young Mike to enter the business industry, telling him that investing in land was a goldmine that was sure to generate profit. Taking this advice proved to be the correct decision. Flash forward to now, and Mike has become the founder and partner of multiple clinics and restaurants in and around the Houston area.

Having mentors to act as guides through the industry is essential, and they offer newcomers and up-and-comers someone they can rely on. Creating a network of those with the same drive and focus is an instrumental step to starting a successful business. Teamwork inspires strong ideas that can prove useful to the company.

Mike’s portfolio is quite impressive. As well as being a real estate investor and marketing strategist, he’s also a motivational speaker, mentor, and wealth coach. It took years of determination and the desire for success, but Mike was able to come out on top. He even landed himself on the list of Top 40 Under 40 Real Estate Investors in the Nation, a proud accomplishment for a man who risked everything to join the industry.

At the age of seven, Mike received his Visa to enter America, and soon after his father put their family on a plane from Africa. The five of them settled down in a one-bedroom apartment in a rough inner-city of Houston, having to live off welfare to get by. It wasn’t easy for Mike, but his upbringing inspired him to make something of himself.

Success came after years of painstakingly hard work and discipline, but every minute Mike spent on his company and investments was worth it. He had now become an eight-figure wealth coach and was creating a name for himself within the real estate community.

He credited a determined mindset to helping him; keeping his eye on the prize and staying consistent was vital. Mike shares more of his advice and tips with his one million Instagram followers. Find him engaging with them at the handle @MikeIncc__.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

19 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.