Experts like Andrea Bosetti have always maintained that to be successful in this time is to have a good, valid social media presence. No brand can become popular till they have a strong presence on all or at least some type of social media platform. He shares this from his learnings and experience both as a media trainer and an entrepreneur.
Brands assign good budgets to marketing on social media due to the same reason. For some companies, social media has been the starting point to reach many people and expand their clientele.
Andrea Bosetti also gained success in his businesses with the use of social media. He founded his company Coverstore in 2013 with a capital of only 9,000 euros. He worked on it till it reached more than 12 million euros which is when he received an irrefutable offer thus sold his business. He has a strong social media strategy that has helped him win such deals.
Bosetti shares that all brands and marketing people should remember that social media is accelerating every year. Even now during the pandemic the brands that had a strong social media presence have remained afloat. His company, Mind Digital Marketing, has been dedicatedly sharing the knowledge about social media for the brands.
The company is teaching the brands how to achieve success using the necessary tools and a successful network marketing strategy. He has been teaching learners how to create valuable content and grow organically while positioning the brand in the market strategically. Bosetti shares that interaction of brands with their customers and potential customers is important and social media provides a valid platform for all. Social media offers trust to customers and the relationships built. Social media management is thus crucial for all brands.
Vurbl Makes Noise with Investor Lineup and $1 million in Pre-Seed Funding
A new audio streaming platform is coming to town. Vurbl is set to shake things up as the company goes head to head with other popular platforms like Apple and Spotify. The goal of the platform is to become the “YouTube of Audio.”
Vurbl is a creator-first, free streaming audio platform for all audio types, including user generated audio. Similar to YouTube, Vurbl allows content creators to upload, earn subscribers and monetize their work. Vurbl will provide listeners that are looking to connect with new voices and information with personalized playlists and stations across 40 categories.
Recently, Vurbl’s CEO and co-founder, Audra Everett Gold, completed its pre-seed round closing at $1.3 million. The round was led by AlphaEdison, a knowledge-driven VC firm that invests in early-stage companies. Vurbl also attracted other investors including Halogen Ventures, TEN13, Angelist and other businesses within the audio, advertisement and entertainment industries.
Nick Grouf, managing partner at AlphaEdison stated, “We believe Vurbl is opening up an entirely new audio market for listeners, creators and brands. This platform has the potential to change the way we consume audio on the internet and the timing is spot on. If anyone can pull this off this enormous opportunity, it’s the team at Vurbl.”
Gold launched Vurbl at the beginning of the year and once COVID-19 hit, the team opt-ed to work from home to stay safe and healthy. Gold and her team then doubled-down to develop Vurbl’s platform. Gold single handedly embarked on a journey to gain investor interest and secured funding during the pandemic mostly by way of Zoom calls.
The pre-seed funds are being used to develop and launch the Vurbl platform with over 25 million pieces of audio and podcasts. This will span across hundreds of categories and subcategories creating a sanctuary for content curators and listeners.
Gold is confident in the market demand for a streaming platform like Vurbl and stated, “Audio is scattered all over the internet in hard to find places, much of it costs money or is not findable, is not easy to playback, etc. We see millions of audio queries on Google and YouTube that reflect demand for audio of all types. The vast majority of these searches return subpar audio results or no audio results at all.”
Vurbl is uniquely positioned to win over audio aficionados with its promise of value added services and attractive revenue share program for creators.
Vurbl is set to launch its web-based platform experience in Q4 2020 with millions of discoverable audio, playlists and human-curated audio stations. The company also plans to announce additional updates including the launch of new mobile apps, a downloadable desktop app, and connected in-home devices for listeners to enjoy audio streams anytime and anywhere.
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