Business

Talent.com Discusses How to Use Influencer Marketing for Recruitment

Published

4 years ago

December 8, 2021

With social media taking such a prevalent role in our everyday lives, influencer marketing has become the next big thing in terms of raising awareness for brands. According to Later, influencer marketing is on track to become a $15 billion dollar industry by 2022 and shows no sign of declining. The influencer tactic has been very beneficial whether you are marketing products or various services. As modern content creators, influencers are known for creating content that captures a specific audience. While most influencers are used to drive sales, the tactic can also be used to recruit new employees, increase brand awareness and more.

Influencer Marketing and the Job Market

Currently, with such a tight job market, recruiters are even utilizing influencers as a way to promote their business and obtain top talent. Research from Talent.com, a unique job posting platform with jobs available in more than 75 countries, has found that influencer marketing can be utilized in recruiting by taking advantage of influencers’ reach, younger target audiences and their direct connection with their followers. This allows influencers to reach a fresh audience of potential employees.

According to Mediakix, the ROI achieved from influencer marketing is comparable or superior to other marketing channels. Influencers create content that can be inspiring, engaging, creative and motivating and used for your business’s website, career page, social media, posters, promotional pamphlets and more to help showcase your company and attract quality employees.

How to Choose the Right Influencer for Your Job Market

There are so many different channels for influencers to utilize these days that it’s important to plan accordingly. When it comes to selecting influencers, there are five key qualities to look at.

1. Credibility: Credibility is important in the influencer community because it is an investment you are making for your business. The content the influencer creates needs to align with your organization’s goals and values.

2.) Followers: Some have described followers to be the “currency of the century”, however followers aren’t always the largest factor in determining the quality of an influencer. With apps that allow you to buy followers, it’s important to verify the authenticity of an influencer’s following. Luckily, there are analytical tools to make sure an influencer’s followers have not been bought.

While some have thought that the higher the number of influencer followers, the better, more recent trends have focused on smaller-scale influencers with a following of fewer than 10,000. According to Business Insider, influencers called “nano-influencers” with a higher engagement are currently trending. Nano-influencers have gained a lot of momentum due to their authenticity and connection with everyday audiences. Nano influencers are also more affordable compared to mega and macro-influencers.

3. Engagement: Engagement perhaps is one of the most important aspects of analyzing the ideal influencer from who to partner. Factors including reach, likes, impressions, shares, saves, and comments are all measures of engagement. The definition of engagement often has to do with the amount of interaction a follower has with an influencer. An influencer may have many followers but if their engagement rate is low, your campaign may not be very effective. The engagement rate of an influencer is typically determined by dividing an influencer’s number of followers by the number of post engagement such as likes, comments, shares, and saves. A high engagement rate is typically between 3.5 and 6%.

4. Connection: Connection is another important factor in deciding on an influencer. As mentioned previously, the influencer needs to have similar values to your organization and a similar target audience that your company is trying to reach. Shared values, goals, and aesthetics are good ways to analyze if an influencer is a good fit for your company. For example, if an employer at a restaurant is looking to hire an influencer, he or she might look to the Insta-foodie community because they align with the company’s goals.

5. Location: Location is important to consider as well. When hiring an influencer, it’s important to factor in the location of the influencer in comparison to your business. If the influencer is in a different country, it may be rather hard to market the product to your audience. Also, if spreading the word in your local community is important, choosing an influencer within your local community might be helpful.

Reaching out to Influencers:

When reaching out to influencers, it’s important to know your company mission and the goals it hopes to achieve with the influencer campaign. The company’s goals should align with the influencer marketing strategy.

Conclusion:

Influencer marketing campaigns are being used to enrich a company’s recruitment strategy by raising awareness, increasing your employer brand awareness, as well as building trust with your target audience. Social media on its own has many benefits for companies, but utilizing the influencer marketing strategy can take your company’s hunt for talent to new heights.

https://blog.talent.com/en/how-to-use-influencer-marketing-for-recruitment

Business

Ethical Affiliate marketing : Defining the Conflict

Published

2 days ago

December 1, 2025

Matthew Wiles

Affiliate marketing in the online casino industry walks a fine line between commercial interest and editorial integrity. Affiliates earn commissions when players register or deposit through affiliate links, yet these same affiliates often publish reviews claiming to guide users toward the best and safest operators. This dual role creates a potential conflict of interest: can a reviewer remain truly objective while being financially rewarded for player conversions?

This ethical tension is not hypothetical, it defines the entire casino review system. Readers expect independent recommendations, while advertisers aim for visibility and sign-ups. The challenge, therefore, lies in ensuring that commercial necessity never compromises editorial honesty. Without clear ethical structures, the trust between affiliate and reader quickly collapses, breaking the foundation of any long-lasting brand in the iGaming space.

The Ethical Solution: Editorial Firewalls

Responsible affiliates have developed a structural response to this dilemma known as the “editorial firewall.” This principle strictly separates commercial operations (such as partner negotiations and commission management) from editorial teams responsible for content, ratings, and recommendations. By preventing advertisers or commercial staff from influencing content, affiliates safeguard the objectivity of their reviews.

Antti Virtanen, Editor in Chief of Kasinohai, explains this responsibility clearly:
“My primary responsibility is to maintain the editorial firewall. If an advertiser’s payment can influence a casino’s star rating, we have failed our readers, and that short-term gain will instantly destroy the decade of trust we have built.”

The editorial firewall functions much like journalistic separation between newsroom and advertising department. Editors work with established criteria: licensing, game variety, payment methods, and player protection measures. Without any interference from commercial targets. When this discipline is followed, affiliates can confidently assure readers that ratings reflect evidence-based quality, not marketing budgets.

Maintaining such independence often comes with short-term sacrifices: rejecting lucrative offers from less trustworthy operators or declining to modify reviews to appease advertisers. Yet, for ethical affiliates, these sacrifices strengthen the brand’s reputation and guarantee the long-term viability of their business model.

Prioritizing Safety and Trust

True ethical affiliation starts with a single non-negotiable principle: only promote casinos that are safe, licensed, and compliant with responsible gambling regulations. Trust begins at selection. Every casino under review should pass a rigorous safety audit, covering valid gaming licenses, secure payment processing, transparent bonus terms, and the presence of responsible gambling tools such as deposit limits and self-exclusion options.

Antti Virtanen underlines this commitment:
“The ethical commitment begins at the gate: our first and most important filter is licensing and player safety. Any operator that fails our rigorous background checks on responsible gaming tools, fair terms, or payment security will never be promoted, regardless of their commercial offering.”

By excluding unsafe or unlicensed platforms, affiliates act as front-line gatekeepers, shielding players from potential fraud or exploitative practices. Ethical affiliates must also stay proactive, regularly updating their databases and removing any operators that lose licenses, alter fair terms, or develop unresolved consumer complaints. This proactive maintenance shows readers that the site’s focus is not only on visibility but on genuine player well-being.

Ethics in affiliate marketing also extend to how bonuses and offers are presented. Affiliates must reject misleading promotions that hide behind fine print or impose unrealistic wagering requirements. Fair representation of bonus terms not only protects players but also differentiates responsible affiliates from competitors who prioritize click volume over credibility.

Transparent Disclosure

Transparency is a cornerstone of ethical affiliate marketing. Readers deserve to understand how affiliate links work and how they affect the content they see. A clear, accessible disclosure explains that the affiliate may receive compensation when users register or deposit through referral links. However, this relationship should never impact the user’s cost, terms, or overall experience on the casino site.

The purpose of transparency is twofold: it builds trust with readers and aligns with regulatory expectations for advertising disclosures. A good disclosure statement is not hidden in small print; it’s presented as part of the site’s editorial ethic. It assures visitors that commercial partnerships never influence ratings, reviews, or recommendations.

In practice, this can appear as a brief statement at the start or end of a review, linking to a detailed explanation of the site’s business model. Clear communication empowers readers to make informed decisions and it alleviates the underlying skepticism that often surrounds online casino reviews.

Transparency also extends to responsible gambling communication. Affiliates should remind readers that gambling involves risk and provide visible links to national helplines, self-exclusion tools, and player protection resources. When ethical values are embedded not only in compliance checklists but also in editorial tone, the brand earns genuine user respect.

Long-Term Value

The ultimate goal of ethical affiliate marketing is sustainability building a relationship of long-term trust that outlasts the allure of short-term profits. A single misleading recommendation might boost conversions temporarily, but the resulting loss of credibility can permanently damage a brand.

Antti Virtanen captures this philosophy:
“In the end, ethical affiliate marketing is not a high-volume business; it’s a high-trust business. Our long-term success isn’t measured by the conversion rate of a click, but by the number of players who return to us because we saved them from a poor or unsafe experience.”

This perspective reframes success away from mere performance metrics toward qualitative measures: user satisfaction, returning readership, and brand reliability. Ethical affiliates understand that authority and trust cannot be purchased—they are earned through consistent transparency, careful editorial standards, and user-focused decision-making.

Long-term value also aligns with broader industry goals of promoting responsible gambling and sustainable player engagement. Affiliates that champion these principles contribute positively to the reputation of the iGaming industry as a whole.

Ethical affiliate marketing is not a static policy it is an ongoing commitment to transparency, responsibility, and respect for the audience’s trust. Establishing strict editorial firewalls, prioritizing player safety, and maintaining open disclosure practices form the blueprint for sustainable success. In an environment driven by competition and revenue potential, ethics are not a hindrance but the very strategy that distinguishes credible affiliates from the rest.