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Talent.com Discusses How to Use Influencer Marketing for Recruitment

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With social media taking such a prevalent role in our everyday lives, influencer marketing has become the next big thing in terms of raising awareness for brands. According to Later, influencer marketing is on track to become a $15 billion dollar industry by 2022 and shows no sign of declining. The influencer tactic has been very beneficial whether you are marketing products or various services. As modern content creators, influencers are known for creating content that captures a specific audience. While most influencers are used to drive sales, the tactic can also be used to recruit new employees, increase brand awareness and more.

Influencer Marketing and the Job Market

Currently, with such a tight job market, recruiters are even utilizing influencers as a way to promote their business and obtain top talent. Research from Talent.com, a unique job posting platform with jobs available in more than 75 countries, has found that influencer marketing can be utilized in recruiting by taking advantage of influencers’ reach, younger target audiences and their direct connection with their followers. This allows influencers to reach a fresh audience of potential employees.

According to Mediakix, the ROI achieved from influencer marketing is comparable or superior to other marketing channels. Influencers create content that can be inspiring, engaging, creative and motivating and used for your business’s website, career page, social media, posters, promotional pamphlets and more to help showcase your company and attract quality employees.

How to Choose the Right Influencer for Your Job Market

There are so many different channels for influencers to utilize these days that it’s important to plan accordingly. When it comes to selecting influencers, there are five key qualities to look at.

1. Credibility: Credibility is important in the influencer community because it is an investment you are making for your business. The content the influencer creates needs to align with your organization’s goals and values.

2.) Followers: Some have described followers to be the “currency of the century”, however followers aren’t always the largest factor in determining the quality of an  influencer. With apps that allow you to buy followers, it’s important to verify the authenticity of an influencer’s following. Luckily, there are analytical tools to make sure an influencer’s followers have not been bought.

While some have thought that the higher the number of influencer followers, the better, more recent trends have focused on smaller-scale influencers with a following of fewer than 10,000. According to Business Insider, influencers called “nano-influencers” with a higher engagement are currently trending. Nano-influencers have gained a lot of momentum due to their authenticity and connection with everyday audiences. Nano influencers are also more affordable compared to mega and macro-influencers.

3. Engagement: Engagement perhaps is one of the most important aspects of analyzing the ideal influencer from who to partner. Factors including reach, likes, impressions, shares, saves, and comments are all measures of engagement. The definition of engagement often has to do with the amount of interaction a follower has with an influencer. An influencer may have many followers but if their engagement rate is low, your campaign may not be very effective. The engagement rate of an influencer is typically determined by dividing an influencer’s number of followers by the number of post engagement such as likes, comments, shares, and saves. A high engagement rate is typically between 3.5 and 6%.

4. Connection: Connection is another important factor in deciding on an influencer. As mentioned previously, the influencer needs to have similar values to your organization and a similar target audience that your company is trying to reach. Shared values, goals, and aesthetics are good ways to analyze if an influencer is a good fit for your company. For example,  if an employer at a restaurant is looking to hire an influencer, he or she might look to the Insta-foodie community because they align with the company’s goals.

5. Location: Location is important to consider as well. When hiring an influencer, it’s important to factor in the location of the influencer in comparison to your business. If the influencer is in a different country, it may be rather hard to market the product to your audience. Also, if spreading the word in your local community is important, choosing an influencer within your local community might be helpful.

Reaching out to Influencers:

When reaching out to influencers, it’s important to know your company mission and the goals it hopes to achieve with the influencer campaign. The company’s goals should align with the influencer marketing strategy.

Conclusion:

Influencer marketing campaigns are being used to enrich a company’s recruitment strategy by raising awareness, increasing your employer brand awareness, as well as building trust with your target audience. Social media on its own has many benefits for companies, but utilizing the influencer marketing strategy can take your company’s hunt for talent to new heights.

https://blog.talent.com/en/how-to-use-influencer-marketing-for-recruitment

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Bulk Office Supply Transforms Corporate Purchasing: Better Buying for Modern Businesses

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Photo Courtesy of Bulk Office Supply

By: Lanie Moreno

Businesses of all sizes demand efficiency and cost-effectiveness. To address this, Bulk Office Supply has created innovative methods in the purchasing field. The company’s smart bulk buying system changes how organizations get essential office supplies, from office staples to industrial equipment. The company leads the industry with its straightforward, simple acquisition process.

From Paper Clips to Power Tools

Bulk Office Supply gives businesses a complete shopping experience that addresses a major business challenge: the complex task of getting office supplies. The company built a direct bulk purchasing system that saves businesses both time and money. This practical method has attracted over 70,000 business customers. Many Fortune 100 companies are among its clientele.

“Our specialty provides bulk pricing, fast shipping, and excellent U.S.-based customer service. We eliminated extensive negotiations, offering businesses straightforward, budget-friendly purchasing options every time,” explains Levi Haller, CEO of Bulk Office Supply. Customers value the company’s mix of competitive pricing with easy purchasing, which removes lengthy quoting processes and specialized acquisition staff.

The company expanded from office essentials to serve all business needs. Under Haller’s leadership, Bulk Office Supply has expanded its offerings. The company now sells hardware, industrial supplies, medical equipment, and food service items. This growth meets the changing demands of its diverse client base. The company unites various product categories on a single platform, helping organizations improve their supply chains and reduce vendor management complexity.

Where Service Meets Success

Bulk Office Supply stands out through transparent and simple pricing. It follows a consumer warehouse club model. This process offers deep discounts for bulk purchases without complex negotiations. This system makes bulk pricing available to businesses of every size, from small enterprises to large corporations.

The company streamlined tax exemption approval for schools and non-profits. “We maintain quick turnaround time for tax-exemption approval. We set up tax-exempt customers such as schools within minutes,” Haller notes. This specialized service demonstrates Bulk Office Supply’s dedication to exceptional customer care.

Customers benefit from the company’s deep industry knowledge, built since its founding in 1989. With over 30,000 items at competitive prices, the selection is vast. Haller enhances this further with his background in hardware and industrial supply. This mix of office supply proficiency and fresh industry insights enables Bulk Office Supply to serve diverse business needs and predict market trends across various sectors.

Rewriting the Rules of Retail

Bulk Office Supply carves its market space among Amazon, Staples, and Office Depot through distinct advantages. The company competes through bulk pricing, ease of online ordering, and quick fulfillment. Its specialized focus allows it to outperform larger, general competitors in key areas.

“Customer numbers and product lines grow daily. We take pride in fulfilling orders for well-known brands, watching our office supplies reach broad audiences. Our expansion continues with customer needs guiding our direction,” Haller shares. The customer-focused strategy strengthens existing client bonds and encourages loyalty.

The company proves its worth against industry giants through smart operations and customer understanding. Businesses seek fresh purchasing options, making Bulk Office Supply’s mix of competitive pricing, superior service, and vast product selection successful. Its achievements push positive industry changes and better service standards.

Organizations constantly search for ways to improve operations and cut costs. As a result, Bulk Office Supply’s shopping model continues to gain more users. Combining industry experience, visionary thinking, and customer focus positions Bulk Office Supply to lead business supply improvements. Its story motivates industry pioneers and guides businesses seeking better purchasing in today’s competitive market.

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