Business
Tech, Health And FMCG Sparking Interest Among Investors In Africa: Amne Suedi

Female Entrepreneur and Investment Expert Amne Suedi shares how some sectors have more potential to attract FDI in Africa in recent times.
The African continent is slowly transitioning from receiving deficits and grants to being one of the biggest investment opportunities. While all sectors have witnessed reasonable growth – technology, health and FMCG sectors have the greatest potential to attract FDI in Africa in the future.
Amne Suedi, a legal practitioner and lawyer, with over a decade of experience in investment advisory ‘Shikana Group’ shares her insights. She advises foreign investors on the best solutions that are workable and compliant with the African markets they want to enter into, or are already operating in. She started the business as a way to showcase the different sides of Africa and to ensure that investments really do make an impact. Today, Amne helps foreign investors, international organizations, multinational companies, and even SMEs to invest in Africa. Amne is also set to launch a new jewelry and gemstone business ‘Zambarau’ soon.
As an investment expert, Amne has a wealth of knowledge related to the current market trends and potential investment opportunities. She discusses how certain sectors in Africa are sparking particular interest among investors.
Booming Tech Sector In A Digitized Continent
We have all been aware of COVID-19 and its effects on the world. Amidst the pandemic, we have all seen a rise in technology. Amne suggests, especially in the legal area, we’ve seen increasing adoption of technology. Law firms in Nigeria and other parts of the continent were already steering this way, but there has been a full-scale adoption of technology, not only with the firms, but also with the courts.
Africa has already been witnessing a surge in technology-related investments. This has been a burgeoning tech trend in Nigeria, Kenya, Cape Town and across South Africa. Technology is an exciting space that includes many industries – from artificial intelligence (AI), blockchain, self-driving technologies, smartphones, the ongoing trend to software-as-a-service (SaaS), the Internet of Things (IoT), streaming media services, automobiles, and more. It’s a sector full of investment opportunities as Africa continues to grow on the path to digitization, shares Amne.
More Investment Opportunities
As Amne works with numerous foreign investors on a daily basis, she has observed that deals around infrastructure also continue to attract investments in Africa. Telecom infrastructure, of course, is the backbone of Africa, but even hard infrastructure, like roads, railways, power and electricity are potential investment gold mines! Renewable energy, solar power and gas remain interesting as much of the world relies on Africa for these. Her company, Shikana Group, is also planning to invest in some African business opportunities and the technology education space.
Two other sectors where Amne would like to see more investment, and she suggests would do well in these COVID times, are health and agriculture. Needless to say, the pandemic has led to a growing need for all kinds of healthcare supplies. Then, of course, there is FMCG. Pandemic or not, FMCG products are a necessity, so Amne thinks investments in the food and agricultural sector continue to remain attractive to global investors.
Are you planning to invest in Africa and enter this continent full of business expansion possibilities? Amne and her team can help you with identifying and executing suitable market entry strategies, business setup and licencing, structuring joint venture agreements, mergers and acquisitions, private equity investments and much more. Click here for more information on how you can invest in Africa.
Business
What to Look for in an Enterprise Webcasting Solution

The modern workplace doesn’t stand still. Teams are global, employees are remote, and companies must communicate faster and at scale. That’s why enterprise webcasting has gone from a niche tool to an essential part of internal communication strategies.
Reliability is the starting point when broadcasting to hundreds or thousands of employees, stakeholders, or partners. The platform you choose needs to deliver more than a stable video feed; it must offer security, accessibility, scalability, and real engagement.
For enterprises navigating this decision, here’s what to consider before committing to a webcasting platform.
Scale and Performance Matter More Than You Think
It’s one thing to host a video call with your immediate team. It’s another to run a high-stakes webcast for your entire global workforce. Enterprise webcasting means reaching large, often geographically dispersed audiences, sometimes tens of thousands of people at once. And when that’s the case, performance isn’t negotiable.
Your platform should offer proven scalability with minimal lag, buffering, or outage risk. Many organizations underestimate the bandwidth and technical infrastructure needed to deliver seamless webcasting at scale. Look for solutions that utilize global content delivery networks (CDNs) and redundant systems to guarantee smooth streaming, regardless of your viewers’ location.
The reality is, your message only lands if the technology holds up under pressure.
Security Isn’t Optional
In a world of growing cyber risks and data privacy concerns, security must be front and center, especially for enterprise webcasts. Not every message is meant for public ears, from internal town halls to sensitive investor briefings.
Leading webcasting platforms provide enterprise-grade security features like encrypted streams, password protection, login authentication, and customizable access controls. Depending on your industry, you may also need to meet specific regulatory requirements for data protection and compliance.
Ultimately, your webcasting solution should provide peace of mind, knowing that confidential information stays where it belongs.
User Experience Makes or Breaks Engagement
Let’s face it: no one wants to wrestle with clunky software minutes before a big company update. The best webcasting platforms make life easy for both presenters and attendees.
Intuitive interfaces and simplified workflows reduce stress and help presenters focus on delivering the message. The process should be frictionless for attendees, with one-click access, mobile compatibility, and no need for complicated installations.
But accessibility isn’t just technical, it’s also about inclusivity. Your platform should offer features like captions, translations, or on-demand playback options to ensure your workforce can engage with the content.
Because if people can’t easily join or follow along, your webcast risks becoming background noise.
Engagement is More Than Just Showing Up
In enterprise settings, communication can’t be one-way. True engagement requires interaction.
Modern webcasting solutions offer features like real-time Q&A, live polls, and chat functions to turn passive viewers into active participants. These elements keep audiences focused and create opportunities for meaningful feedback.
Especially for company-wide meetings or virtual events covering important updates, giving employees a voice makes the experience feel collaborative, not just another broadcast.
Data and Insights Drive Improvement
One of the most overlooked aspects of enterprise webcasting is analytics. But without data, it’s impossible to measure success or spot opportunities for improvement.
Look for platforms that provide detailed reporting, including attendance metrics, engagement rates, audience locations, and performance benchmarks. Over time, these insights help refine your communication strategy, adjusting formats, reworking content, or targeting specific groups with follow-up resources.
The more visibility you have into how people interact with your webcasts, the better equipped you are to make those events impactful.
Flexibility for Different Event Types
Not all webcasts are created equal. Some are formal, high-production events with large audiences. Others are more casual, interactive sessions for smaller groups.
The platform you choose should give you the flexibility to manage both scenarios. Whether you’re hosting a polished executive briefing, a technical product demonstration, or a virtual town hall, the tools should scale to fit your needs, without requiring entirely different systems or workflows.
Many providers also offer managed services for high-profile events, giving you access to technical experts who handle the backend so your team can focus on the message.
Final Thoughts
Webcasting has become a critical tool for modern businesses, but choosing the right platform requires more than just comparing price tags. It’s about finding a solution that delivers reliability, security, engagement, and scalability while making the process simple for both your team and your audience.
With enterprise webcasting, companies can ensure their most important messages are delivered securely and at scale, whether to employees down the hall or stakeholders around the globe.
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