Business

Tech, Health And FMCG Sparking Interest Among Investors In Africa: Amne Suedi

Published

4 years ago

September 8, 2021

Female Entrepreneur and Investment Expert Amne Suedi shares how some sectors have more potential to attract FDI in Africa in recent times.

The African continent is slowly transitioning from receiving deficits and grants to being one of the biggest investment opportunities. While all sectors have witnessed reasonable growth – technology, health and FMCG sectors have the greatest potential to attract FDI in Africa in the future.

Amne Suedi, a legal practitioner and lawyer, with over a decade of experience in investment advisory ‘Shikana Group’ shares her insights. She advises foreign investors on the best solutions that are workable and compliant with the African markets they want to enter into, or are already operating in. She started the business as a way to showcase the different sides of Africa and to ensure that investments really do make an impact. Today, Amne helps foreign investors, international organizations, multinational companies, and even SMEs to invest in Africa. Amne is also set to launch a new jewelry and gemstone business ‘Zambarau’ soon.

As an investment expert, Amne has a wealth of knowledge related to the current market trends and potential investment opportunities. She discusses how certain sectors in Africa are sparking particular interest among investors.

Booming Tech Sector In A Digitized Continent

We have all been aware of COVID-19 and its effects on the world. Amidst the pandemic, we have all seen a rise in technology. Amne suggests, especially in the legal area, we’ve seen increasing adoption of technology. Law firms in Nigeria and other parts of the continent were already steering this way, but there has been a full-scale adoption of technology, not only with the firms, but also with the courts.

Africa has already been witnessing a surge in technology-related investments. This has been a burgeoning tech trend in Nigeria, Kenya, Cape Town and across South Africa. Technology is an exciting space that includes many industries – from artificial intelligence (AI), blockchain, self-driving technologies, smartphones, the ongoing trend to software-as-a-service (SaaS), the Internet of Things (IoT), streaming media services, automobiles, and more. It’s a sector full of investment opportunities as Africa continues to grow on the path to digitization, shares Amne.

More Investment Opportunities

As Amne works with numerous foreign investors on a daily basis, she has observed that deals around infrastructure also continue to attract investments in Africa. Telecom infrastructure, of course, is the backbone of Africa, but even hard infrastructure, like roads, railways, power and electricity are potential investment gold mines! Renewable energy, solar power and gas remain interesting as much of the world relies on Africa for these. Her company, Shikana Group, is also planning to invest in some African business opportunities and the technology education space.

Two other sectors where Amne would like to see more investment, and she suggests would do well in these COVID times, are health and agriculture. Needless to say, the pandemic has led to a growing need for all kinds of healthcare supplies. Then, of course, there is FMCG. Pandemic or not, FMCG products are a necessity, so Amne thinks investments in the food and agricultural sector continue to remain attractive to global investors.

Are you planning to invest in Africa and enter this continent full of business expansion possibilities? Amne and her team can help you with identifying and executing suitable market entry strategies, business setup and licencing, structuring joint venture agreements, mergers and acquisitions, private equity investments and much more. Click here for more information on how you can invest in Africa.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

5 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.