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The Art Industry’s Next Big Street and Graffiti Artist Star, Dr. Nicholas Toscano On his Dual Career Path

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Dr. Nicholas Toscano, a former decorated US Naval Dental officer and current NYC celebrity dental surgeon is no stranger to the spotlight.  Dr. Toscano is currently the official dentist for roughly 25 modeling agencies in NYC and LA which include Lions, Wilhelmina, One Model Management, Marilyn, Storm, Major models, Heroes, Fusion, and others. His patients include some of the most famous models in the world including Victoria’s Secret models, Candice Swanepoel, Helena Christensen, Jasmine Tookes, Romee Strijd, Josephine Skriver. High fashion models Andreja Pejic, Vittoria Ceretti, Bambi Northwood Blyth, Greta Varlese, and other stars like Real Housewives of NYC, Sonja Morgan and Countess Luann de Lesseps. What was shocking to learn that Dr. Nicholas Toscano is also the famous street graffiti artist known as 1Penemy.

Q: How does a famous dentist and surgeon like yourself become a street graffiti artists?

A: Well that’s an interesting question, in addition to the famous models I treat in my office, I also take care of over 100 artists in NYC, Miami, and LA which include such famous artists as Bradley Theodore, Jeremy Penn, Layer Cake, Tripp Derrick Barnes, BY Flore, Producer BDB, Jason Ackerman, Alan Jeffery and many others. Over the years these artist where very generous with me not only giving me their art but also inviting me out to their shows and many became my close friend. Through their influence I developed a natural passion for the arts and decided to give it a go.

Q: How did you come up with the name 1penemy?

A: Well Street art and graffiti art is not exactly legal, so I decided to come up with a name reflective of that, the name 1Penemy stands for Number 1 public enemy.

Q: Why Mugshots of famous models as the centerpiece of your street art?

A: There is a lot to this question. I consider street art also in the spirit of Andy Warhol Pop iconic art. His art also centered on figures he hung out with on daily basis or whom he associated with. Since the majority of my dental practice involves treating some of the worlds most famous models and model agencies it was natural to center my art on Models I grew up on or treated in my practice. In 2016, I came up with my first designs of my SOHO model Line up street art of supermodels of the 90’s I grew up on and loved which are Cindy Crawford, Kate Moss, and Stephanie Seymour.  The mugshot is meant to symbolize women’s struggles they have occurred throughout history. I began wheatpasting my art all over NYC and started my art instagram @1penemy profile.

Q: Why did you keep your art such a secret for so long considering your Surgical Instagram profile @drtoscanodds has 170,000 followers.

A: Well Art is balanced with science in my office with countless client-tailored artistic smile reconstructions, makeovers, and recreations. Art is a passion of mine that obviously makes sense from my surgical recreation of a patient’s smile to my street art, being artistic is in my blood. However I wanted to keep the graffiti street art part of my life a secret as I built my art brand 1Penemy which is still growing so I decided to keep my dental life separate from my street art until recently. I started my art in 2016 and from 2016 to 2020 people would take pictures next to my famous 1penemy SOHO model line street installations and they would tag my art instagram. As my art page grew so did the requests for people to buy my art.

Q: Have you sold you art?

Yes but mostly at charity auctions to benefits causes such as children’s hospitals and save arts programs in NYC. Currently any sale of my art a portion of his profit will be donated to organizations that assist in diminishing women’s struggles such as Model Alliance and the Me Too Movement. I currently have over 30 active commissions and 50 more requests.

Q: How has covid 19 and the stay at home order impacted your street art and art career?

A: It hasn’t. It actually has allowed me to step away from my busy dental practice and focus 100 percent on my art. I have enhanced my canvas work, which is mixed media and I love the use of acrylic paint. In 47 days of my lock down in New York City I have completed over 24 mixed media canvases for clients.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

How Private Hotsprings Can Transform Wellness Tourism with Its Lithia-Inspired Innovations

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Photo by Private Hotsprings

By Michelle Snow

Private Hotsprings resort features exclusive infinity-edge pools fed by natural hot springs, attracting wellness tourists to British Columbia’s remote wilderness. Tina and Alex Genzer are expanding beyond hospitality with Lithios Beverages, a drink line incorporating lithia-rich mineral water from the springs. The new venture aims to bring the therapeutic benefits of the resort’s natural waters to consumers worldwide.

Enchanted By Nature

Tina and Alex are familiar with entrepreneurship. Before embarking on their journey to British Columbia, the pair successfully ran a boiler installation and construction business in Toronto, specializing in snowmelt systems. While Alex, a former Air Force pilot, honed his engineering expertise and cultivated a strong public presence with CBC and News Talk 1010 appearances, Tina led business operations with her signature entrepreneurial flair.

Tina Genzer recalls how their lives changed when they discovered the Kootenay region’s natural hot springs. “We were captivated by the serenity of this place,” she says. The couple started acquiring chalets that blend luxury and nature. Today, Private Hotsprings offers three properties: the Cedar Log Cabin with a waterfall and lake access and two chalets featuring the world’s only infinity-edge hot spring pools.

The couple’s leadership style has been instrumental in the company’s growth. The Genzers have carved out a niche that remains untouched by competitors by prioritizing exclusivity and direct customer engagement over conventional review systems. “Our mission has always been to create a serene retreat where guests can unwind, rejuvenate, and reconnect with themselves,” Alex Genzer explains.

Lithios Beverages

Tina and Alex’s idea for Lithios Beverages emerged during a restorative evening at the hot springs, inspired by the therapeutic effects of lithia-rich waters. Since its successful debut in New York earlier this year, which sold out within days, the brand is now planning to partner with a major U.S. distributor to enter the growing health and wellness beverage market. 

The Genzers are well-positioned to leverage this opportunity, as Lithios Beverages aligns with their brand ethos blending the purity of their mineral springs with health-conscious choices. “Lithios is not just a beverage, it is a lifestyle,” says Tina Genzer. “We aim to provide the same rejuvenation and vitality our guests experience, no matter where they are.”

A Rising Tide for Wellness Tourism

Wellness tourism thrives on authenticity and connection to nature, two qualities that Private Hotsprings exemplifies. The company has tapped into a lucrative market segment that prioritizes unique and restorative experiences over mass tourism by offering exclusive access to mineral-rich hot springs in a private setting.

Competitors in the wellness industry have begun to explore similar models, but only some can rival Private Hotsprings’ distinctive offerings. The company’s first-in-the-world infinity-edge pools and meticulous curation of guest experiences give it a significant edge.

The Next Phase

Despite these challenges, the Genzers remain optimistic about the future. Their dual focus on Private Hotsprings and Lithios Beverages allows them to innovate within two complementary markets.

The next phase of their journey includes expanding Lithios Beverages across the U.S., emphasizing sustainability and transparency. Lithios Beverages has opened up its next round of funding to scale its operations.  

The Genzers are also exploring ways to share their story with a broader audience. “We want investors and guests alike to understand the heart and vision behind what we do,” Tina says. “It is not just about running a business, it is about creating something meaningful and lasting.”

Tina and Alex Genzer have created an example of success that other industry players will undoubtedly seek to emulate by blending luxury with nature and leveraging their lithia-rich waters for global impact. 

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