Since the Great Depression, mutual funds have presented a great opportunity for everyday people to invest in the stock market. Rather than risking their fortune on individual winners and losers, investors selected groups of stocks, making them not only a more diversified investment but also more attainable to people who could not afford the high commission fees, in Murawski’s opinion. 

And for decades, mutual fund investing has been touted as a smart, principled financial planning strategy. However, those days may soon be coming to an end. As Goodstein Wealth Management financial planner Matthew Murawski explains, a new generation of investors may usher in a new investment strategy.

“We have a big shift in demographics,” Murawski says. “The Baby Boomer advisor has almost all classic mutual funds. But now, an exchange-traded fund does the same basic principle, but they are typically a lot less expensive and are more transparent and tax efficient.”

One of the most important distinctions between mutual funds and ETFs are the costs associated with each. Although Murawski still uses a few mutual funds, most of his portfolio contains ETFs – for the simple reason that they are generally less expensive and more efficient in his opinion.

“There are zero trading costs for an ETF,” Murawski says. “I can buy the S&P 500 index ETF for about a .03 expense ratio and not pay a commission. I can buy it or sell it whenever I want. But if I buy the same thing in a mutual fund, I’m going to pay a $12, $14, $16 commission every time through our custodian, TD Ameritrade.” 

With many Baby Boomer investors and advisors retiring, the guidance is beginning to shift toward a younger generation. And according to Murawski, new advisors and this new investing class are overwhelmingly choosing ETFs.

“I don’t know anybody under 40 buying mutual funds,” Murawski says. “If I said to a client under 40, we’re buying mutual funds in an account, a majority of them will ask, why aren’t we buying ETFs?”

This gradual transition from mutual funds to ETFs is being seen throughout the investment world. ETF.com has projected that in the near future, ETF assets will exceed mutual fund assets. And traditional mutual fund advisors are beginning to take notice. They are trying to adapt to the changes in the market, as well as changes in investment strategy, to maintain relevance with a new generation of investors.

“In my opinion, investors under 30 will never own mutual funds,”  Murawski says. “It would be like selling them a Discman. It is almost out of style. So mutual fund companies are being forced to change and come out with ETF versions of the same mutual funds.”

Another way that mutual fund companies are able to adjust is by offering what they call clean shares – dramatically reducing the cost of buying mutual funds. These represent important changes in the way mutual fund companies compete with the emergence of ETFs.

“In my opinion, In the end, those that are not innovating are losing massive amounts of assets,” Murawski says. “The pandemic alone brought millions of new investors into the market. And I do not feel those investors are not going to buy mutual funds.”

In the end, it comes down to cost and performance – and many actively managed mutual funds are not outperforming their benchmarks enough to justify their cost. Instead, investors are choosing ETFs, which can give them nearly the exact same thing at a lower price.

“When you don’t outperform and you charge more, it’s problematic,” Murawski says. “In my opinion, mutual fund companies are either dying or they’re innovating and moving toward a different structure.”

Matthew Murawski is a financial planner with Goodstein Wealth Management. He provides personalized wealth management advice to the firm’s 401(k) clients as well as his own individual clients. Murawski educates investors to help them work towards being positioned for long-term financial growth.

To learn more about Murawski and Goodstein Wealth Management, visit www.goodsteinwm.com or connect on Facebook, Instagram, and Twitter.