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Video Streaming Trends: What is the Future of the Industry?

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The video streaming industry is constantly changing and evolving. Something new appears almost every month or day. Knowing trends in video streaming can help you implement changes as soon as possible and provide your viewers with a better experience or offer them new features. Consequently, you may earn more revenue. 

Let’s observe what trends the video streaming industry experiences and what things will likely be popular in the next year.

If you want to create a video streaming service and share content with your viewers, we recommend you contact Setplex. They can offer an OTT solution for your goals. 

Video Streaming Trends

Personalization

Personalization is tailoring an experience or communication with customers based on the information learned about them. OTT video personalization usually means that viewers get personalized recommendations. The algorithm analyzes their likes, dislikes, and behavior during the video playback. Based on the results, it provides viewers with content that they might like.

However, personalization is not always about recommendations. Sometimes, it is about giving viewers the ability to choose which way they want to pay for watching videos – whether it is a purchase of a single video or a subscription for a period. 

Furthermore, a provider can offer viewers a purchase plan for an individual or a family, and it is also about the personalized experience. Moreover, personalization can be about the ability to customize your platform profile and change its design. As a result, people can interact with your platform however it is comfortable for them. 

Shift from SVOD to AVOD

There is an ongoing shift from the SVOD monetization model to AVOD revenue-generating approach among OTT platforms. More and more content providers are considering the AVOD platforms as the option. 

It all started with subscription fatigue that a lot of people experienced when too many subscription-based services appeared in the market. They started canceling their subscriptions and turning to ad-based services.

Different platforms began implementing ad-based plans for their viewers. Even video streaming giants like Netflix are adopting the AVOD model.  

Actually, the AVOD monetization approach is not so bad. It has its advantages, such as expanding the user base and reaching wider audiences. The adoption of AVOD can be a great benefit for customers with lower consuming capacity, and businesses will be able to reduce churn. 

What is more, researchers say that the future trend is the increasing consumption of transactional-based video-on-demand services (TVOD). It might happen that OTT solutions providing hybrid monetization models will be in demand. 

Video streaming and gaming

Not long ago, Netflix announced its plans to open a new video game studio. Experts say that it is only the beginning. There will be more video streaming services moving towards interactive entertainment. The lines between video streaming and gaming will be blurred.

According to the experts, it is the result of streaming wars between huge video streaming companies like Netflix, Apple, and Disney. What is more, people will become more selective when it comes to choosing what platform to sing in. 

Big companies will try to cover all the entertainment needs of their audiences through partnerships, acquisitions, and mergers to stand out from the competition. 

Why gaming? Experts explained that it is also a quickly growing industry that is estimated to be worth $470 billion by 2030. VR, AR, AI, 5G, and cloud technologies can help the industry skyrocket. 

Final Thoughts

These are the changes that the video streaming industry is experiencing or going to experience in the near future. You can implement some of them or come up with your own ideas. Decide keeping in mind your business goals. 

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

VPNRanks Report Uncovers User Discontent with Majority of VPN Services

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A groundbreaking report by VPNRanks reveals significant user dissatisfaction with the majority of VPN services, showing that 89% of VPNs globally fail to meet user satisfaction standards. This revelation comes at a critical time when digital security is paramount, and the demand for reliable VPN services continues to rise.

The Importance of User Satisfaction in the VPN industry

According to industry statistics from Global Market Insights, the global VPN market size was valued at USD 45 billion in 2022 and is estimated to grow at a compound annual growth rate (CAGR) of around 20% from 2023 to 2032. Driven by the growing instances of cybercrimes and data thefts, coupled with the increasing proliferation of wireless devices and digital infrastructures across industries, user satisfaction remains a critical challenge for many providers. High user satisfaction is essential for customer retention, brand reputation, and long-term success in the competitive VPN market.

“User satisfaction is the cornerstone of success in the VPN industry. In a market flooded with options, it’s the real user experiences that set the leading providers apart. VPNScore helps users navigate this complex landscape by highlighting services that excel in meeting user expectations,” said Muhammad Saleem Ahrar, COO of webAffinity, the team behind VPNRanks.

VPNRanks is a leading VPN review platform that leverages sentiment analysis to provide comprehensive and unbiased reviews of VPN services. Its VPNScore is based on an AI-driven analysis of publicly available user reviews. The platform aims to simplify the process of identifying the best VPN provider tailored to each user’s unique needs.

VPNRanks Untangles Complex Findings on Key Features

VPNRanks evaluated four key features — ease of use, ease of setup, ability to meet user requirements, and quality of support — to identify the VPN companies that excel at customer satisfaction. To determine a final rank for each metric, VPNRanks combined a popularity score, which contributed 20 percent of the total, with a satisfaction score, which contributed 80 percent.

The study sifted through reviews on 93 paid VPN companies to determine the top providers. The VPNRanks report, issued in June 2024, provides rankings for each key feature and overall customer satisfaction. ExpressVPN achieved the top VPNScore — 6.29 out of 10 — for overall satisfaction globally. The next four top companies in that category, listed in descending order, are PureVPN, NordVPN, PrivateVPN, and Surfshark.

By assessing a variety of categories, the VPNRanks study reveals the challenges users face when trying to identify the best option to meet their needs. For example, NordVPN received a nearly perfect popularity score of 9.46 out of 10 but only a 4.7 satisfaction score. PrivateVPN received a satisfaction score of 6.69 out of 10, which rivaled ExpressVPN’s score in that category, but received a popularity score of only 1.23 out of 10.

The global rankings for ease of use illustrate how challenging identifying a quality provider can be. VeePN received a very high satisfaction score of 7.18 out of 10 while receiving a popularity score of less than 1 out of 10. The findings reveal a gap between user experience and market penetration that can effectively keep the best option hidden from the consumer.

The VPNRanks report gives users insight into satisfaction and popularity while providing a balanced assessment via its VPNScore. “Users should choose based on their priorities, whether it’s user satisfaction, market presence, or a balanced option,” the report states.

VPNRanks Shows Providers How to Become More Competitive

In addition to serving as a guide for consumers, VPNRanks also maps out a pathway for VPN providers seeking greater market share. The VPN providers that consistently appear in the top spots on the VPNRanks charts are those that have achieved a balance between popularity and user satisfaction. Those who neglect one or the other cannot keep pace with market leaders.

The report explains that those with high satisfaction scores but low popularity “might be well-loved by their users but need to increase their market visibility to compete more effectively.” Achieving overall success in the VPN market requires balancing user satisfaction with market presence, it advises.

Conclusion

As the need for VPN services continues to grow, businesses can expect to see more providers enter the market, making the task of identifying the best option more difficult. The insights VPNRanks provides stand as a timely beacon, guiding users to providers who can satisfy their needs and support their operations.

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