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Video Streaming Trends: What is the Future of the Industry?




The video streaming industry is constantly changing and evolving. Something new appears almost every month or day. Knowing trends in video streaming can help you implement changes as soon as possible and provide your viewers with a better experience or offer them new features. Consequently, you may earn more revenue. 

Let’s observe what trends the video streaming industry experiences and what things will likely be popular in the next year.

If you want to create a video streaming service and share content with your viewers, we recommend you contact Setplex. They can offer an OTT solution for your goals. 

Video Streaming Trends


Personalization is tailoring an experience or communication with customers based on the information learned about them. OTT video personalization usually means that viewers get personalized recommendations. The algorithm analyzes their likes, dislikes, and behavior during the video playback. Based on the results, it provides viewers with content that they might like.

However, personalization is not always about recommendations. Sometimes, it is about giving viewers the ability to choose which way they want to pay for watching videos – whether it is a purchase of a single video or a subscription for a period. 

Furthermore, a provider can offer viewers a purchase plan for an individual or a family, and it is also about the personalized experience. Moreover, personalization can be about the ability to customize your platform profile and change its design. As a result, people can interact with your platform however it is comfortable for them. 

Shift from SVOD to AVOD

There is an ongoing shift from the SVOD monetization model to AVOD revenue-generating approach among OTT platforms. More and more content providers are considering the AVOD platforms as the option. 

It all started with subscription fatigue that a lot of people experienced when too many subscription-based services appeared in the market. They started canceling their subscriptions and turning to ad-based services.

Different platforms began implementing ad-based plans for their viewers. Even video streaming giants like Netflix are adopting the AVOD model.  

Actually, the AVOD monetization approach is not so bad. It has its advantages, such as expanding the user base and reaching wider audiences. The adoption of AVOD can be a great benefit for customers with lower consuming capacity, and businesses will be able to reduce churn. 

What is more, researchers say that the future trend is the increasing consumption of transactional-based video-on-demand services (TVOD). It might happen that OTT solutions providing hybrid monetization models will be in demand. 

Video streaming and gaming

Not long ago, Netflix announced its plans to open a new video game studio. Experts say that it is only the beginning. There will be more video streaming services moving towards interactive entertainment. The lines between video streaming and gaming will be blurred.

According to the experts, it is the result of streaming wars between huge video streaming companies like Netflix, Apple, and Disney. What is more, people will become more selective when it comes to choosing what platform to sing in. 

Big companies will try to cover all the entertainment needs of their audiences through partnerships, acquisitions, and mergers to stand out from the competition. 

Why gaming? Experts explained that it is also a quickly growing industry that is estimated to be worth $470 billion by 2030. VR, AR, AI, 5G, and cloud technologies can help the industry skyrocket. 

Final Thoughts

These are the changes that the video streaming industry is experiencing or going to experience in the near future. You can implement some of them or come up with your own ideas. Decide keeping in mind your business goals. 

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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The Ultimate Guide to the Essential Social Skills in Business




Effective communication and strong relationships are essential for success in the workplace. One factor that can greatly influence these qualities is emotional intelligence, often abbreviated as EQ. EQ refers to the ability to identify, understand, and manage one’s own emotions, as well as the emotions of others. Research has shown that individuals with high levels of EQ are better equipped to handle stress, communicate effectively, and work collaboratively with others (Chamorro-Premuzic & Sanger, 2016).

Research has consistently shown that emotional intelligence (EQ) is an important predictor of job performance and success in the workplace. EQ is comprised of a set of skills that allow individuals to recognize, understand, and regulate their own emotions, as well as the emotions of others. In addition, individuals with high EQ are better able to communicate effectively, build relationships, and navigate complex social situations. As a result, they are often viewed as effective leaders and collaborators, and are more likely to achieve their personal and professional goals.

In fact, a number of studies have demonstrated the significant impact that EQ has on job performance and success. For example, one study of 85 upper-level managers found that those with higher EQ scores were rated as more effective leaders by their subordinates (Law, Wong, & Song, 2004). Another study of 151 employees found that those with higher EQ were more likely to be promoted within their organization over a five-year period (Carmeli, Brueller, & Dutton, 2009). These findings highlight the importance of EQ in the workplace and suggest that developing these skills can lead to significant benefits for both individuals and organizations.

According to a study conducted by TalentSmart, a leading provider of EQ assessments, EQ is responsible for 58% of success in all job types (Bradberry & Greaves, 2009). In contrast, IQ only accounts for about 4% of success in the workplace. This suggests that EQ is a crucial skill set for individuals in any professional field. Fortunately, EQ is a skill that can be developed and honed over time with practice and awareness.

There are several key components of EQ that are particularly important for success in the workplace. These include: 

Self-Regulation: This refers to your capacity to recognize and control your emotions. Sometimes treating them when they arise may be necessary. Understanding how to manage your anger is essential. However, it can also cover how to control the feelings you’ll experience.

Self-Awareness: This implies recognizing and understanding your own feelings. Do noisy places make you nervous? Do other people talking over you make you angry? Knowing these truths about yourself shows that you are working on your self-awareness. Being conscious of yourself is necessary for this phase, which can be more complex than it sounds.

Socialization: This category focuses on your capacity to manage social interactions and direct relationships. It doesn’t entail dominating others but knowing how to work with others to achieve your goals. This could entail presenting your ideas to coworkers, leading a team, or resolving a personal disagreement.

Motivation: Strong motivators include external forces like money, status, or suffering. Internal motivation, however, plays a significant role in Goleman’s concept. By doing so, you demonstrate your ability to control your cause and initiate or continue initiatives of your own volition rather than in response to external demands.

Empathy: It’s equally critical to be sensitive to others’ feelings. This may entail learning to identify different emotional states in individuals — for example, can you tell the difference between someone at ease and someone anxious? — but it also requires comprehension of how other people may react to their current situation. Empathy is one of the essential traits in business and business leadership.

A thought leader in this space, Michael Ventura has built a career advising organizations on the importance of emotional intelligence in the workplace. In his book, Applied Empathy, Ventura highlights the value of empathy in business and provides strategies for developing and applying this skill set. With two decades of experience as a leader, facilitator, and educator, Ventura’s work has made impact in with prestigious institutions such as Princeton University and the United Nations as well as corporate clients such as Google and Nike.

Through his work, Ventura advises leaders to focus on the development of EQ in order to help individuals improve their communication, collaboration, and leadership skills, ultimately leading to greater success in the workplace. Experts like Ventura continue to support the growing body of research on the value of EQ in business, and the evidence that organizations who invest in the EQ of their teams help to create a more empathetic and successful professional environment.

And it’s worth noting that EQ isn’t just important for individual success in the workplace, but also for overall organizational success. A study by the Center for Creative Leadership found that EQ was a better predictor of success than IQ or technical skills in the workplace, and that teams with higher levels of EQ tend to be more effective and productive (Boyatzis, Goleman, & Rhee, 1999). By cultivating a culture of empathy and emotional intelligence, organizations can improve their overall performance and create a more positive work environment for their employees.

In conclusion, emotional intelligence is a crucial component of success in the workplace, and individuals and organizations alike should prioritize the development of these skills. The ones that do not only develop a leading edge in their category, but also become a meaningful place to work for their teams. And in today’s rapidly changing talent landscape, the retention of highly capable, emotionally intelligent leaders is one of the greatest keys to unlocking success.


Boyatzis, R. E., Goleman, D., & Rhee, K. S. (1999). Clustering competence in emotional intelligence: Insights from the emotional competence inventory (ECI). In R. Bar-On & J. D. A. Parker (Eds.), Handbook of emotional intelligence (pp. 343-362). Jossey-Bass.

Bradberry, T., & Greaves, J. (2009). Emotional intelligence 2.0. TalentSmart.

Chamorro-Premuzic, T., & Sanger, M. N. (2016). Does employee happiness matter? Journal of Organizational Effectiveness: People and Performance, 3(2), 168-191.

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