Business

The Difference Between Business and Street Smarts With Australia’s Youngest Millionaires Fotios Tsiouklas and Alan Gokoglu

Published

5 years ago

September 11, 2020

Many entrepreneurs identify themselves in a monopolistic way, which is either formal or informal business characteristics. Rarely will you find a hybrid type. Fotios Tsiouklas and Alan Gokoglu have, however, altered the narrative. Not only are they popular in the more corporate tech industry, but they as well have an identity in the multiple club businesses they have set up.

With the current growth in the e-platforms, the market base has expanded. Social media platforms have made the world look like a small village. For instance, you can easily communicate with another individual in less than a second whose location is more than 10,000 miles from your area. New technology has made communication very easy and eventually solved a lot of demographic hindrances that existed before.

Let’s have a close look at a clubbing environment. Well, you may have noticed that most clubs have a similar description of people who are rough along all edges. However, Fotios and Alan have made a slight twist to the concept. With the establishment and acquirement of Mango Fridays, Levels Melbourne, Club Sacred, and UNI BASH, Australia’s youngest self made millionaires, innovated a platform that has brought the American college party culture to Melbourne by combining all the universities and allowing students to mingle, network, and meet other university students.

By throwing house parties, they have united influencers through Melbourne and used the nightclubs to network with Australian celebrities who end up working with their agency and clients. Fotios and Alan applied their entrepreneurship business skills to identify revenue-generating platforms in the clubbing industry while balancing it with fun, drinks, and music.

On the other hand, the app development business has placed them at the top of the corporate ladder. The establishment of Kickspan, which was initially created as a basic growth service for social media, led over 12,000 paying clients to sign up for their software in under 24 months – leading to a $5m valuation from this alone with a stable 7-figure subscription business. Nevertheless, having the privilege and exposure to the real world made them realize the market gap. To accumulate clients, they have used strategic data provisioning as a primary source of traffic that leads to a dedicated landing page with a strategic sales funnel. Fotios and Alan also invest their money wisely into Real Estate with their AF Group.

Fotios and Alan have struck a balance between fun and business. Their tech business focuses on the development of apps to address the missing niche in the market. For instance, they have developed an app for young ones aged between 3-6, which will help them learn through fun and, at the same time, open these kids to the world of innovation. They also created a Greek learning app named Metropolis.

Fotios and Alan have signed collaborations with celebrity artists to boost their advertising and marketing strategies by having celebrities as their brand ambassadors. For instance, to push BodyBlendz product collection, a partnership between Blac Chyna, Body Blendz, and the Chemist Warehouse was the best option, simply because the celebrity acted as a practical example that the product works correctly and her image portrays the result.

Business is not only about making profit but addressing long term problems and focusing on the growth strategy. Make yourself known by differentiating yourself and uniquely attack the market to gain a positive influence.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

1 week ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.