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The Founder of Vakarui Paris Worked his Way Up from Ground Zero to a Net Worth of $2.1M

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Nike, the world’s largest supplier of athletic shoes; Adidas, one of the major sponsors of UEFA Champions League and New York Yankees; Jordan, the shoe brand for top athletes and sportspeople; Reebok, official footwear sponsor of Spartan Race, CrossFit, and Ultimate Fighting Championship. These top brands dominate the footwear industry and there are not many that can compete with the quality they offer. There is one brand that is turning the heads and gaining the attention of many, not only because it brings in a unique footwear fashion trend but because of the exciting success journey of its founder.

Vakarui Paris, a unique limited-edition shoe concept, is a brainchild of Mazayah Legend Andrews. Belonging to a family of footballers, Mazayah was living a successful life as an American sportsman. He started playing football in high school and even ended up in the Eastern Conference Team.

Destiny had something else in store for Mazayah. The Floridian footballer, who was acquiring a prominent identity in the sports industry, gave up on his game. Why? Because it was not his fate. Mazayah Legend Andrews was born to be an entrepreneur, and his $2.1M net worth and the success of his company is proof of it.

He stopped playing football because he wanted to set up his own business, and it was not easy. His journey to becoming a prominent entrepreneur took up a lot of effort and time. Playing football all his life, entrepreneurship was not something he was well-versed in.

From Football to High-end Fashion – A Success Story Worth Narrating

Mazayah Legend Andrews set up Vakarui Paris in 2015. Initially, the brand revolved around a one-of-a-kind limited-edition shoe concept. He was the designer of the shoe, and he chose Italy, one of the hottest destinations for footwear, for the manufacturing of the Vakarui Paris’ shoe collection. The shoes by his brand are handcrafted in Italy using high-quality materials.

The transition from football to the corporate sector was tough. After Mazayah left his football career, he gave his all to set up his brand. During the struggle phase, he had to stay in $20-hotels with his mother. It was an experience that he did not even think of living, but he did, for the sake of his dream.

Things were tough for him until he met the director of Stonecrest Mall. Mazayah shared his designs and the shoe concept with him, and it was the perfect timing. The director expressed deep admiration for this brand and offered him to open his store at the mall. It marked the start of the brand’s success and Mazayah ‘s journey to becoming a successful entrepreneur.

After the success of the brand, Mazayah opened his brand’s second branch in Atlanta. The brand that started with just two models has been featured in two high-profile fashion shows that took place in Atlanta and Miami. The 35-year-old entrepreneur’s transition into the corporate sector was complete; he purchased a house and a car, something many people can only dream of. He did that after he gave on his football career, where he had established a notable identity. Not to forget, football was one of his passions.

Even though the company started as a shoe brand, today, it has an entire clothing line. It has its headquarters in Hallandale with two other branches; one at Stonecrest Mall and the other at opposite to the Lenox mall in Atlanta. The company operates through its social media business page and has a brand in Paris as well.

Vakarui Paris’ team comprises of Mazayah, who serves as the CEO of the company, Sam is the district manager and a designer. Shann is one of those people who have been standing alongside Mazayah since the beginning of his company. She is the director of the company and the marketing manager. Also, she helped Mazayah with the original Vakarui shoes. It is a power team as together they run the brand’s operations on the internet and across the United States and Italy.

Mazayah Legend Andrews’ journey from the football field to the high-end fashion industry as a top entrepreneur is worthy of bringing into the light. He started from ground zero, gave up on his passion for football, experienced living in cheap hotels, all this for his company. Today, he has a net worth of $2.1 million, which is proof of his success as an entrepreneur.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

The Key Components of a Successful Digital Marketing Strategy

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In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.

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