Business
The Gamification of Investing
“The Emeritus Wealth Team pictured at the Rutgers Cancer Institute of NJ after donating over $15K to Cancer Research with their proceeds from their annual charity golf outing.”
As the global pandemic forced us inside and online, it also had some interesting side effects. Being unable to spend our time on the pre-pandemic activities we were used to, people began turning their attention and focus to other at-home activities. Some took up DIY home renovations, others tried their hand at the culinary arts, but many began dipping their toes into the world of investing.
With easy access to online investing platforms such as Robinhood, Acorns, Coinbase and more, investing became a part of everyday life for many. Wake up, put the coffee pot on, turn on your favorite investment channel and check your stock trading app. This seemed to be the daily routine for both greenhorn and seasoned investors alike.
Armed with freshly minted pandemic checks from Uncle Sam, it was time to start chasing those returns. When the stock market was down 30% during the height of the coronavirus, Robinhood opened nearly 3 million new accounts—and half of those accounts were opened by first-time investors.
Turning to online forums and word of mouth, the American public was infatuated with capturing the riches that the markets have to offer. It started with looking at companies that were fundamentally sound, but may have gotten caught up in the pandemic panic selling. Somewhere along the line, things changed.
Today’s online financial “gurus”, Tik Tokers and crypto fanatics have taken over the internet. The influence these talking heads have not only on the psychology of their followers, but on the markets themselves was unprecedented.
But at what risk?
Newer investors should be careful (the term “investor” is used very loosely here). No one should rely solely on a 30-second video to determine which stocks, funds, or index are best to invest in. Adding to market risk, there needs to be consideration when it comes to taxes, business risk of individual stocks, and other systematic risks. For example, you just sold AMC for a gain of $15,000 in your brokerage account. Time to go buy that Tesla!
It’s time to pump the brakes. You could have triggered a short-term capital gain. Do you know how that is taxed? Is there a way for you to offset this? What’s the difference between a short-term gain and long-term gain? Will my exposure to market volatility impact this at all? When are the taxes due? What is the “wash sale” rule?
I guess Reddit didn’t explain this part to you. Don’t worry, keep reading, we have you covered.
What are the next steps?
Get educated, do your research and don’t be afraid to ask for help. The internet is an amazing tool, but when looking for investment advice, every investor’s situation is so unique that you have to be careful what you are following on YouTube and Tik Tok. As a relatively new investor, it may benefit you to consult with a financial advisor to make sure you’re investing to meet your specific goals.
The right financial advisor understands the tax liabilities, risk levels and evaluations that come with investing. These are topics that shouldn’t be ignored when building a long-term investment strategy.
Working with a financial advisor means you won’t go into investing blind. You’ll have a stable strategy and feel secure in your financial future.
Invest the Right Way with Emeritus Wealth Group
The Emeritus Wealth Group, a financial advising and wealth management firm are licensed wealth managers with clients throughout the country.
Their passion stemmed from seeing many clients who were uneducated on how to build wealth. This led them to start Emeritus Wealth Group in 2019.
If you’re looking for financial advising and wealth management to protect your assets and build wealth, contact Emeritus Wealth Group.
Business
Click for Counsel: YesLawyer Wants to Make Lawyers as Accessible as Wi-Fi
Byline: Andi Stark
For many people facing a legal problem, the most difficult part is not understanding their rights but finding a lawyer willing to speak with them in the first place. Long wait times, unclear pricing, and administrative hurdles often delay even the most basic consultations. YesLawyer, an AI-enabled plaintiff firm operating across all 50 states, is testing whether technology can shorten that gap.
Founded in 2024 by 25-year-old entrepreneur Rob Epstein, the platform offers free intake, automated screening, and, in many cases, same-day conversations with licensed attorneys. The idea is simple: reduce the friction between a client’s first request for help and an actual legal discussion. In this interview, Epstein explains how the system works, where artificial intelligence fits into the process, and what problems the company is trying to address in the broader legal system
Q: When you say you want lawyers to be “as accessible as Wi-Fi,” what does that mean in practical terms?
A: It’s a way of describing speed and availability. Someone dealing with a workplace dispute, a serious injury, or an immigration issue should be able to move from an online form or phone call to a real conversation with counsel in hours, not weeks. YesLawyer is structured so that a client begins with a free case evaluation, goes through automated conflict checks and basic screening, and, in many instances, speaks with a lawyer the same day.
Q: How does the process work once someone contacts the platform?
A: We use a structured workflow. It starts with a short questionnaire and an initial conversation to capture basic facts. That information feeds into conflict checks and internal review. The system then proposes a match with a licensed attorney and provides a calendar link for a virtual consultation, often within 24 hours. After the meeting, the client receives a written legal plan outlining next steps, deadlines, and estimated fees.
Q: Where does artificial intelligence fit into that process, and where does it stop?
A: AI is used for organizing and routing information, not for giving legal advice. It helps with conflict checks at scale, case categorization, and structured summaries so attorneys can focus on the substance of the matter. Every consultation is conducted by a licensed lawyer, and all decisions about strategy or next steps are made by humans.
Q: What problem is this model trying to solve in the current legal system?
A: Delay and cost are still major barriers. Many civil plaintiffs face long waits just to get a first appointment, along with high retainers and hourly billing that make early legal advice risky. We try to respond with faster consultations, flat-fee options, and financing. The idea is to remove administrative friction so lawyers spend less time on logistics and more time speaking with clients.
Q: Some critics say platforms like this blur the line between a technology company and a law firm. How do you describe YesLawyer?
A: We describe ourselves as a national, AI-enabled plaintiff firm that connects clients with independent attorneys. That structure does raise regulatory questions, especially around responsibility and oversight. We focus on licensing verification, attorney-written case plans, and clear communication about fees and services.
Q: You’ve said the main bottleneck is “systems” rather than people. What do you mean by that?
A: The issue isn’t that lawyers don’t want to help more people. It’s that the systems around them make it hard to scale their time. Intake, scheduling, and document handling take hours. Automating those parts means attorneys can handle more matters without being overwhelmed by repetitive tasks.
Q: Does this model risk favoring only the most profitable cases?
A: That’s a real concern in legal technology. Automation often works best for repeatable, high-volume disputes. Our view is that lowering administrative cost can actually make it easier to take on smaller or more complex cases that might otherwise be turned away. Whether that holds over time depends on the data.
Measuring Impact Over Time
YesLawyer’s attempt to compress the timeline between inquiry and consultation reflects broader changes in how legal services are being delivered. As artificial intelligence becomes more common in administrative work, firms are experimenting with new ways to reduce wait times and clarify costs.
The company’s early growth suggests that many clients value faster access to an initial conversation, even before considering long-term representation. Whether this platform-based model becomes widely adopted or remains one of several emerging approaches will depend on regulatory developments, lawyer participation, and measurable outcomes for clients. For now, YesLawyer’s experiment highlights a central question in modern legal practice: how quickly can help realistically be made available to the people who need it.
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