Business

The Gamification of Investing

Published

4 years ago

October 21, 2021

“The Emeritus Wealth Team pictured at the Rutgers Cancer Institute of NJ after donating over $15K to Cancer Research with their proceeds from their annual charity golf outing.”

As the global pandemic forced us inside and online, it also had some interesting side effects. Being unable to spend our time on the pre-pandemic activities we were used to, people began turning their attention and focus to other at-home activities. Some took up DIY home renovations, others tried their hand at the culinary arts, but many began dipping their toes into the world of investing.

With easy access to online investing platforms such as Robinhood, Acorns, Coinbase and more, investing became a part of everyday life for many. Wake up, put the coffee pot on, turn on your favorite investment channel and check your stock trading app. This seemed to be the daily routine for both greenhorn and seasoned investors alike.

Armed with freshly minted pandemic checks from Uncle Sam, it was time to start chasing those returns. When the stock market was down 30% during the height of the coronavirus, Robinhood opened nearly 3 million new accounts—and half of those accounts were opened by first-time investors.

Turning to online forums and word of mouth, the American public was infatuated with capturing the riches that the markets have to offer. It started with looking at companies that were fundamentally sound, but may have gotten caught up in the pandemic panic selling. Somewhere along the line, things changed.

Today’s online financial “gurus”, Tik Tokers and crypto fanatics have taken over the internet. The influence these talking heads have not only on the psychology of their followers, but on the markets themselves was unprecedented.

But at what risk?

Newer investors should be careful (the term “investor” is used very loosely here). No one should rely solely on a 30-second video to determine which stocks, funds, or index are best to invest in. Adding to market risk, there needs to be consideration when it comes to taxes, business risk of individual stocks, and other systematic risks. For example, you just sold AMC for a gain of $15,000 in your brokerage account. Time to go buy that Tesla!

It’s time to pump the brakes. You could have triggered a short-term capital gain. Do you know how that is taxed? Is there a way for you to offset this? What’s the difference between a short-term gain and long-term gain? Will my exposure to market volatility impact this at all? When are the taxes due? What is the “wash sale” rule?

I guess Reddit didn’t explain this part to you. Don’t worry, keep reading, we have you covered.

What are the next steps?

Get educated, do your research and don’t be afraid to ask for help. The internet is an amazing tool, but when looking for investment advice, every investor’s situation is so unique that you have to be careful what you are following on YouTube and Tik Tok. As a relatively new investor, it may benefit you to consult with a financial advisor to make sure you’re investing to meet your specific goals.

The right financial advisor understands the tax liabilities, risk levels and evaluations that come with investing. These are topics that shouldn’t be ignored when building a long-term investment strategy.

Working with a financial advisor means you won’t go into investing blind. You’ll have a stable strategy and feel secure in your financial future.

Invest the Right Way with Emeritus Wealth Group

The Emeritus Wealth Group, a financial advising and wealth management firm are licensed wealth managers with clients throughout the country.

Their passion stemmed from seeing many clients who were uneducated on how to build wealth. This led them to start Emeritus Wealth Group in 2019.

If you’re looking for financial advising and wealth management to protect your assets and build wealth, contact Emeritus Wealth Group.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

3 days ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.