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The Gamification of Investing




“The Emeritus Wealth Team pictured at the Rutgers Cancer Institute of NJ after donating over $15K to Cancer Research with their proceeds from their annual charity golf outing.”

As the global pandemic forced us inside and online, it also had some interesting side effects.  Being unable to spend our time on the pre-pandemic activities we were used to, people began turning their attention and focus to other at-home activities. Some took up DIY home renovations, others tried their hand at the culinary arts, but many began dipping their toes into the world of investing.

With easy access to online investing platforms such as  Robinhood, Acorns, Coinbase and more, investing became a part of everyday life for many. Wake up, put the coffee pot on, turn on your favorite investment channel and check your stock trading app. This seemed to be the daily routine for both greenhorn and seasoned investors alike.

Armed with freshly minted pandemic checks from Uncle Sam, it was time to start chasing those returns. When the stock market was down 30% during the height of the coronavirus, Robinhood opened nearly 3 million new accounts—and half of those accounts were opened by first-time investors.

Turning to online forums and word of mouth, the American public was infatuated with capturing the riches that the markets have to offer. It started with looking at companies that were fundamentally sound, but may have gotten caught up in the pandemic panic selling. Somewhere along the line, things changed.

Today’s online financial “gurus”, Tik Tokers and crypto fanatics have taken over the internet. The influence these talking heads have not only on the psychology of their followers, but on the markets themselves was unprecedented.

But at what risk?

Newer investors should be careful (the term “investor” is used very loosely here). No one should rely solely on a 30-second video to determine which stocks, funds, or index are best to invest in. Adding to market risk, there needs to be consideration when it comes to taxes, business risk of individual stocks, and other systematic risks. For example, you just sold AMC for a gain of $15,000 in your brokerage account. Time to go buy that Tesla!

It’s time to pump the brakes. You could have triggered a short-term capital gain. Do you know how that is taxed? Is there a way for you to offset this? What’s the difference between a short-term gain and long-term gain? Will my exposure to market volatility impact this at all? When are the taxes due? What is the “wash sale” rule?

I guess Reddit didn’t explain this part to you. Don’t worry, keep reading, we have you covered.

What are the next steps?

Get educated, do your research and don’t be afraid to ask for help. The internet is an amazing tool, but when looking for investment advice, every investor’s situation is so unique that you have to be careful what you are following on YouTube and Tik Tok. As a relatively new investor, it may benefit you to consult with a financial advisor to make sure you’re investing to meet your specific goals.

The right financial advisor understands the tax liabilities, risk levels and evaluations that come with investing. These are topics that shouldn’t be ignored when building a long-term investment strategy.

Working with a financial advisor means you won’t go into investing blind. You’ll have a stable strategy and feel secure in your financial future.

Invest the Right Way with Emeritus Wealth Group

The Emeritus Wealth Group, a financial advising and wealth management firm are licensed wealth managers with clients throughout the country.

Their passion stemmed from seeing many clients who were uneducated on how to build wealth. This led them to start Emeritus Wealth Group in 2019.

If you’re looking for financial advising and wealth management to protect your assets and build wealth, contact Emeritus Wealth Group.

Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of

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Turning Tragedy into Triumph Through Walking With Anthony




On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”

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