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The Global Water Softener Market is Expected to Reach USD 3.8 Billion by 2026




The value of the global water softener market was USD 2.2 Billion in 2018. But by 2025, the market will grow. And a report predicts that by 2025 it will value at $3.4 Billion, with the CAGR of around 7.1% between 2019 and 2025. By 2026, this market will reach the value of $3.8 Billion.

A research done on the global water softener market worked on different aspects of it. And the report focuses on market share analysis and key trend analysis. It also estimates CAGR Values in percentages which designate the rise or fall in the market.

The rise in the CAGR of 6.86% from the year 2019 to 2026 is mainly attributed to the advancements and innovations in technology resulting in innovative product launches.

Water Softeners are goods that customers use to purify and soften the hard water. And the purifying process also includes getting rid of calcium, magnesium and various other cations from the hard water. Many even use water softener without salt to get the maximum benefits. The process may include nano filtration or reverse osmosis technology embedded in the water softeners.

With this enhanced quality of water, it becomes soft and requires less soap for cleaning. And this good quality of water is also good news for the plumbing pipes and fittings.

The Global market of Water softeners is growing. It is because of the awareness regarding the effects hard water has on the health of individuals. And the industries are also keen on using products that promote durability and enhance the operational life of equipment.

There are many competitors in the game which includes Sear Brands, LLC, A.O Smith, Harvey water softeners, Kinetico incorporated, Eco Water systems LLC, An Enviro water solutions,Watts and watercare softeners, NuvoH20 LLC, Whirlpool corporation and many more.

Many of the water softener ninjas are in Europe and America. And in April 2019, A.O Smith announced that they acquired Water Right Inc for an approximate amount of USD 107 Million. And this acquisition helps them provide for the expansion of product portfolio.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Fitness Dating Brand, FITFCK, Expand Into Influencer Management




Fitness dating brand, FITFCK, recently announced the launch of their management company “FITFCK MGMT”. The company, which recently announced the launch of its £5m A Round investment raise is looking to expand on their brand growth by offering content creators of all niches and brands a full 360 lifestyle management service.

Rebranded in March 2022, the recently featured BBC News company has emerged as the leading brand for gym goers that are looking to make new connections – whether through IRL fitness dating events or online dating experiences. To accompany its strong digital product suite, FITFCK is now developing a series of consumer products to further enhance their brand power, with the most recent being a holistic management company for content creators and brands.

FITFCK Founder and UK Government Enterprise Advisor, Jamie says: “Having worked closely with content creators for the last eighteen months since our relaunch, this addition made nothing but complete sense to me. As a management service, you should be looking at improving all angles of your clients life – not just quick brand deals for a few quid. We are looking to offer a 360 lifestyle approach where we assist our clients with everything from their income, branding, business advisory, PR, legalities and more – all under the FITFCK brand umbrella.”

To continue its ruthless chase of becoming the largest omni-channel community for dating, relationships, casual meets and friendships, FITFCK will be looking to embed the management service into members of their ever growing community which already includes a number of high profile content creators.

The first creator to be signed under the label is Santino Valentino, a fitness content creator boasting over 70,000 followers across platforms. Valentino states; “I have known Jamie for a few months now and have felt nothing but constant support from himself and the rest of the FITFCK team. Having seen where they have taken the brand in such a short space of time, I am hoping they can do the same for me. I am really looking forward to seeing where we can take this whilst learning under Jamie and Callum simultaneously”

FITFCK MGMT athlete manager Callum Roberts added: “At the core of every FITFCK movement is the care we have for our community. This ethos is something that we will be looking to reflect in the management company. Hyper-focused care for our clients where they know they feel valued and at ease with us. We are not looking to just improve our client’s income, we are looking to improve their lifestyle”

If you are looking to work with FITFCK MGMT, you can contact the team at for more information.

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