Business

WP Engine Acquires Flywheel to Move to $1 Billion Valuation

Published

4 years ago

July 13, 2019

Almost 34% of global websites are using WordPress, and one of the key companies, WP engine, is helping to handle the creation and management of some sites hosted by WordPress. WP Engine is a tech leader in the same business, and has acquired Flywheel, which is one of its small competitor. The deal amount has not been disclosed yet but the WP Engine’s CEO and Chairperson, Heather Burner said in an interview that the company is raising a small amount from its existing investors to finance the deal. There are many investors of WP Engine, including Silver Lake, which had added $250 million last year into the company’s finance.

Burner has refused to talk about WP Engine‘s valuation, but she told that the current annual recurring revenue of WP Engine is $132 million and Flywheel is at $18 million. Both the companies will work together to make $200 million ARR by 2020. That means the company will cross $1 billion mark of valuation.

WP Engine plays a powerhouse role in websites’ ecosystem and has numerous numbers of reviews, as it is the early mover in this business. WordPress started supporting it in 2011, and together they are now working on 120,000 brands and agencies in 150 countries. Word Engine mainly focuses on mid-market and large businesses, while Flywheel focused on smaller businesses. There would be more profit from the acquisition because both the companies are natural complements of each other.

WP Engine has made many acquisitions like this earlier as well and it has become a consolidator in the field. The company’s growth efforts will lead it to set a few more acquisitions in the future. Partners of WP Engine after WordPress and Flywheel are Amazon Web Services, Cloudflare, Google, HubSpot, and New Relic.

Business

Fitness Dating Brand, FITFCK, Expand Into Influencer Management

Published

10 hours ago

November 27, 2023

Matthew Wiles

Fitness dating brand, FITFCK, recently announced the launch of their management company “FITFCK MGMT”. The company, which recently announced the launch of its £5m A Round investment raise is looking to expand on their brand growth by offering content creators of all niches and brands a full 360 lifestyle management service.

Rebranded in March 2022, the recently featured BBC News company has emerged as the leading brand for gym goers that are looking to make new connections – whether through IRL fitness dating events or online dating experiences. To accompany its strong digital product suite, FITFCK is now developing a series of consumer products to further enhance their brand power, with the most recent being a holistic management company for content creators and brands.

FITFCK Founder and UK Government Enterprise Advisor, Jamie says: “Having worked closely with content creators for the last eighteen months since our relaunch, this addition made nothing but complete sense to me. As a management service, you should be looking at improving all angles of your clients life – not just quick brand deals for a few quid. We are looking to offer a 360 lifestyle approach where we assist our clients with everything from their income, branding, business advisory, PR, legalities and more – all under the FITFCK brand umbrella.”

To continue its ruthless chase of becoming the largest omni-channel community for dating, relationships, casual meets and friendships, FITFCK will be looking to embed the management service into members of their ever growing community which already includes a number of high profile content creators.

The first creator to be signed under the label is Santino Valentino, a fitness content creator boasting over 70,000 followers across platforms. Valentino states; “I have known Jamie for a few months now and have felt nothing but constant support from himself and the rest of the FITFCK team. Having seen where they have taken the brand in such a short space of time, I am hoping they can do the same for me. I am really looking forward to seeing where we can take this whilst learning under Jamie and Callum simultaneously”

FITFCK MGMT athlete manager Callum Roberts added: “At the core of every FITFCK movement is the care we have for our community. This ethos is something that we will be looking to reflect in the management company. Hyper-focused care for our clients where they know they feel valued and at ease with us. We are not looking to just improve our client’s income, we are looking to improve their lifestyle”

If you are looking to work with FITFCK MGMT, you can contact the team at support@fitfck.co.uk for more information.