Lifestyle

The History of Watchmaking You Never Knew

Published

3 mins ago

March 12, 2020

History, as the old adage goes, is written by the winners. Such is the case with the tourbillon watch.

All throughout the watch world, John Breguet is revered as the “father of the tourbillon movement”. Receiving the first patent for his tourbillon design in 1801, Breguet was already a well-respected horologist among the aristocracy. Although a bit of a showoff, Breguet himself revealed the true inventor of this gravity-defying movement: John Arnold. While it may sound like the beginning of a story of corporate espionage and underhanded deals, much like the history Silicon Valley presents, nothing is further from the truth.

The esteemed pair were actually very good friends. Introduced by one of Breguet’s first clients, the Duke of Orleans. Throughout the years, they traded craft secrets, offered help to one another with new designs, even sending their sons to apprentice under the other.

Pocket watches were the mobile timekeepers of that era. Due to the relatively stationary position of the pocket watch, watchmakers struggled with how to answer the uneven wear pocket watches that affected the accuracy of their devices. A problem presented by a force that no artisan at the time could escape, gravity.

It was John Arnold that discovered the solution: to create a device that would release the escapement, allowing an additional rotation that would correct the drag of gravity on the delicate moving parts. This design gave birth to the first ever tourbillon movement.

The death of John Arnold, in 1799, was a terrible loss to Breguet. As a final labor of love to honor his colleague and friend, Breguet modified one of Arnold’s earlier creations with the first real tourbillon built. The modification was completed and presented to Arnold’s son in 1808 with the heartfelt inscription, “Breguet’s first tourbillon regulator, united with one of Arnold’s earliest movements; a tribute by Breguet to the revered memory of Arnold and presented to his son in the year 1808.”

At Aventi, we don’t just make watches, we’re watch enthusiasts. Much like our predecessors, we constantly challenge ourselves to design and create something truly unique that overcomes a weakness in the industry.

We’ve taken on the big names and challenged the idea that tourbillon watches are meant for only the social elite. We’ve created a new design and system that answers the inefficiencies that plague horology today, reducing the production costs to mere fractions of what is commonly accepted, allowing us the opportunity to offer the first ever tourbillon for under a $1000.

Curious about what other innovations Aventi has up their sleeves? Go to www.aventiwatch.com to learn more about our revolutionary crowdfunding campaign that is challenging everything we know about watchmaking.

Lifestyle

Kamilla Rodrigues Almeida- Started from scratch, now Leading one of the Top Brands

Published

1 day ago

March 11, 2020

Matthew Wiles

When it comes to the most influential model then the first name that strikes the mind is of Kamilla. She made her name in fame. Why she is so popular, the only reason is her natural beauty.

Kamilla Rodrigues Almeida is a 27-year-olds a Instagram model from Brazil. In the start, she endeavored a lot, sacrificing her studies and with her dream of to graduate and earn a scholarship to proceed with her studies in psychology, but unfortunately, she lost her job and dream to continue the studies.

She is a Brazilian model who is a brand ambassador for Fashion Nova, as well as Prettylitllething, Ego Official and Zaful.

Her entire professional career is posting photos of herself on Instagram. With 168K followers and more than 5,000 “likes” on every post, she is a true Instagram influencer.

But if you think that Kamilla Almeida is just a body in a bikini who lucked out and struck it rich in today’s social media world, you should take a look at her background. She turned to Instagram not to show off her body, to satisfy an ego or to have a glamorous job that would take her places around the world, but out of necessity.

But that’s not the end her ability made her one of the unique personas with an uncanny ability to stand out from the crowd. Being a Social media starlet who has gained fame for her eponymous Instagram account. She has risen to popularity for her gorgeous and chic fashion and bikini modeling often through lifestyle blogging. People began acknowledging her and became curious about her lifestyle. Looking great in a bikini on Brazil’s beaches also certainly helped her become an Instagram star in her country. Her influential persona and elegant fashion essence lead her on the way of success as she became the brand ambassador of “Fashion Nova”.

Kamilla Rodrigues Almeida is from a poor neighborhood in Fortaleza, Brazil. Her parents separated when she was in school and she went to work to support the family. Her dream was to go to college on a scholarship to study psychology, but she did not have the grades to earn a free ride and at the same time, lost her job. Inspired by a friend, she turned to Instagram. At that point, she had nothing to lose.

“I come from a poor area in Fortaleza,” Almeida said. “The area where I grew up in is one of the most underprivileged and dangerous quarters of Fortaleza. I spent most of my early life with my mother after she separated from my father.

“My mother did not work, so I had to find ways to help my family. I found a job but I because of it, struggled with my studies. My dream was to graduate and earn a scholarship to continue my studies in psychology, but far from my dream, I lost my job and did not have sufficient resources to be able to continue the studies.

“That is when I turned to Instagram, which allows me to make a living today.”

Instagrammers liked how her personality came through in her photos and as her audience grew and then exploded with followers, she became an Instagram influencer. People started recognizing her and became increasingly interested in her lifestyle. Looking great in a bikini on Brazil’s beaches also certainly helped her become an Instagram star in her country.

Her hard-working roots paid off when, in 2018, she became associated with Fashion Nova.

“I loved the Fashion Nova brand and the products it offered, so I decided to contact them and apply to be one their brand ambassadors, a ‘Nova Babe,’ ” she said. “A representative studied my profile and he recruited me to be one of their brand ambassadors.”

Almeida quickly realized it takes more than a hot body and a bikini to stand out in the crowded Instagram world.

“I created my own style and made a recognizable footprint in my country,” she said. “I rely on creativity around my lifestyle, especially in the fields of fashion, beauty and especially travel. Thanks to my charisma, my style and the reputation that I have acquired over the years, I am more and more influential in this country.”

Kamilla believes that if she could have been able to do it, and if she could have come from almost the rubble to become a beauty model, nothing should stop you. Your utmost resolve to be there is what matters and what will get you to the very top.