A fundamental component in developing any business is advertising and marketing. One of the foremost well known however effective marketing approaches nowadays is social media marketing.
Beginning your business requires intense involvement. Coming up short to persuade the right audience for your venture can cause your business to fail, so it’s critical to put forth the right marketing plan and showcase your product to the right targeted market. This is where a marketing agency comes into picture who can handle a business’s advertising and marketing strategies to scale their sales to soaring heights.
Holding no formal degree in marketing or any marketing background Ernesto says that the education system does not form the base of a successful entrepreneur, but excellent networking skills and connecting with the right people does. What makes Ernesto diverse from others is his approach for searching new avenues to help your business reach dizzying heights. As a result of his propensity, he has learnt numerous inventive things faster than others in the marketing business which reflects in his work. He has within a short span of time reached the heights of success with his thorough business acumen and mastery of the skill.
Ernesto founded his creative agency ‘Neighbourhood Creative’ which has expertise in social media management, content writing, website development, events, PR marketing, branding and many more services to help businesses meet their desired results through the agency’s target oriented advertising and marketing. Ernesto’s initial years while founding base of his business were tough because coming from a promoting background his approach towards work were totally different as compared to industry standards and that would draw flak from a lot of his clients. Having made up his mind he sailed through all the criticism and made way to establish himself the right way in business.
Ernesto says that his agency is people oriented and they leave no stone unturned to make sure that relationships come ahead of business. “Each client is treated in an unexpected way; our work is exceptionally accessible and straightforward to the client”. He focuses immensely in building his team as he believes that a right team is the backbone of any successful business.
A true inspiration without a doubt and the foremost noticeable name in digital marketing, very soon we will see him rising on the best list of Business visionaries.
This Canadian Entrepreneur Tells Us The Highs and Lows of Running A Successful Hemp Company
East of Toronto lies a Canadian hemp company called The Hemp Spot which offers over fifty plus products.
CEO and founder, Jacob Moore started the company in 2018. Moore’s interest in hemp began when he was looking for a healthier protein product that would help with recovery and pain remedy. Moore has an autoimmune disease called Ankylosing Spondylitis, which can cause some of the small bones in someone’s spine (vertebrae) to fuse. This can cause less flexibility and can result in someone having a hunched posture.
His discovery of hemp protein helped with the pain however, he realized there were not a lot of Canadian hemp products readily available. Knowing there might be others who were also suffering from joint pains or who were looking for safer, healthier options to help with recovery, Moore created The Hemp Spot.
“We are your local one-stop-shop for all things Canadian hemp. We have a variety of Canadian hemp products supplied by various Canadian hemp farmers and small Canadian hemp businesses,” said Moore.
Even though Moore found a natural product that would help many Canadians, he faced
numerous obstacles to get his business started. Banks gave Moore a hard time because of the misconceptions and stigmas surrounding hemp. Banks deemed hemp as marijuana. Although growing industrial hemp has been legal since 1998.
“When hemp was grouped in with marijuana it was declared an illegal substance. Slowly people began to ignore the benefits for the environment and for themselves. Till this day many people believe hemp is marijuana and has a high amount of THC,” said Moore.
To clarify, hemp comes from the same species of plant as cannabis however, it has lower levels of tetrahydrocannabinol (THC) compared to cannabis. The first license to grow industrial hemp for commercial purposes in Canada was issued in May 1998. Unlike its sister plant (cannabis) hemp takes around 90-120 days to grow, compared to four to eight months growth time for cannabis.
Moore continues to have problems advertising his company online because social media platforms such as Facebook bundle hemp with marijuana under their advertising regulations. As of 2019, Facebook has made some adjustments to their advertisement laws, which allows hemp companies in the U.S. to promote their businesses, as long as they’re promoting non-ingestible hemp.
“It may say hemp companies can advertise on Facebook/social media but hemp companies (in Canada) like myself are not allowed to promote, even when we try to promote our Hemp Face cloths. I’ve been flagged for selling illegal substances. I wish we were allowed to advertise however, we’re not able to,” said Moore.
Similar to advertising companies, Moore had to prove to banks that hemp was not a marijuana product. Nonetheless, Moore’s resilient spirit has allowed him to mount a thriving business and also to educate the public.
His company has helped many Canadian hemp farmers. Hemp expels four times more carbon dioxide than trees, and helps reduce greenhouse gases in the air. “We want everyone to experience hemp for all that it is; to utilize it as a food supplement, to clothe ourselves, to help transportation grow, and to help shelter families,” said Moore.
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