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The Real Challenge is to keep up with the High Velocity of Digital Change, says Invigor8 co-founder, Alex Lombard

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In a world where it is becoming increasingly important for businesses to have a digital presence, there are entrepreneurs and budding digital nomads who are striving to meet that requirement. These 20-something people have virtually built their vast business empires by cracking the code behind Instagram marketing. Alex Lombard is one such entrepreneur, who is helping multimillion-dollar businesses increase their social footprint and of course, their revenues.

Lombard got his start at the age of 21 when he realized that the conventional path of working 40 hours a week for 40 years is not meant for him. Driven by the urge to do something, not within the norms of society, he joined Instagram to leverage the opportunity it held in terms of marketing. He spent years scaling his brand while learning the ins and outs of using Instagram to make money.

After numerous failings and countless iterations, Alex finally managed to decode the enigma of Instagram and digital advertising. That’s when he realized that he was ahead of the curve and could establish a solid business by offering his services to individuals and brands interested in boosting their digital presence and scaling the number of followers by tens of thousands.

It was out of this vision that Invigor8 was born – a booming Instagram and social media marketing company that Alex co-founded with his best friends. The company works with pretty much anyone who is interested in leveraging social media platforms to make big bucks – whether it is an upcoming entrepreneur or a thriving business interested in expanding their online presence. In addition to Invigor8, Alex is also actively involved with his other brand – VisionWall. Together; the two entities have more than 1 million followers on Instagram alone.

It wasn’t an easy journey for Alex to create his own enterprise and take it to a point where it is making good profits. The situation of not knowing where the money would come from next is certainly quite daunting, but for Lombard, it was the idea of being completely free that drove him further. The idea of financial freedom appealed to Alex to an extent that it kept him going in the face of adversity.

His efforts are bearing rewards now as Invigor8 is on the path to making $1 million in revenue in 2019. Presently, Alex manages over 100 brands and businesses earning upwards of $1 million a year through his company and helps increase their influence on social media.

Alex’s mantra for businesses and brands to do well on Instagram lies in three things – posting high-quality content, building a fan base of people who love the brand, and lastly, engaging regularly with the audiences. With this, he also recommends people to be aware of the rapid pace of change in the digital world. The real challenge, according to him, is to swiftly adapt to the new trends emerging in digital advertising and get ahead of the others.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

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There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.

Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.

The Habits That Build Momentum

At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.

First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.

Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.

Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.

Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.

Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all. 

Turning Habits into Infrastructure

What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.

Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.

Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.

Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”

Avoiding the Common Traps

Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.

Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.

Scaling Through Self-Replication

In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.

Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.

In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.

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