Business

The Real Challenge is to keep up with the High Velocity of Digital Change, says Invigor8 co-founder, Alex Lombard

Published

6 years ago

June 19, 2019

In a world where it is becoming increasingly important for businesses to have a digital presence, there are entrepreneurs and budding digital nomads who are striving to meet that requirement. These 20-something people have virtually built their vast business empires by cracking the code behind Instagram marketing. Alex Lombard is one such entrepreneur, who is helping multimillion-dollar businesses increase their social footprint and of course, their revenues.

Lombard got his start at the age of 21 when he realized that the conventional path of working 40 hours a week for 40 years is not meant for him. Driven by the urge to do something, not within the norms of society, he joined Instagram to leverage the opportunity it held in terms of marketing. He spent years scaling his brand while learning the ins and outs of using Instagram to make money.

After numerous failings and countless iterations, Alex finally managed to decode the enigma of Instagram and digital advertising. That’s when he realized that he was ahead of the curve and could establish a solid business by offering his services to individuals and brands interested in boosting their digital presence and scaling the number of followers by tens of thousands.

It was out of this vision that Invigor8 was born – a booming Instagram and social media marketing company that Alex co-founded with his best friends. The company works with pretty much anyone who is interested in leveraging social media platforms to make big bucks – whether it is an upcoming entrepreneur or a thriving business interested in expanding their online presence. In addition to Invigor8, Alex is also actively involved with his other brand – VisionWall. Together; the two entities have more than 1 million followers on Instagram alone.

It wasn’t an easy journey for Alex to create his own enterprise and take it to a point where it is making good profits. The situation of not knowing where the money would come from next is certainly quite daunting, but for Lombard, it was the idea of being completely free that drove him further. The idea of financial freedom appealed to Alex to an extent that it kept him going in the face of adversity.

His efforts are bearing rewards now as Invigor8 is on the path to making $1 million in revenue in 2019. Presently, Alex manages over 100 brands and businesses earning upwards of $1 million a year through his company and helps increase their influence on social media.

Alex’s mantra for businesses and brands to do well on Instagram lies in three things – posting high-quality content, building a fan base of people who love the brand, and lastly, engaging regularly with the audiences. With this, he also recommends people to be aware of the rapid pace of change in the digital world. The real challenge, according to him, is to swiftly adapt to the new trends emerging in digital advertising and get ahead of the others.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

4 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.