Entertainment
The Rise of Independent Artists Dictates the Future of Music Industry

The globalizing effect of streaming platforms has caused more and more artists to move away from the big labels to market their music independently. The arrival of streaming platforms once again shook the ever-agitated music industry, generating the biggest changes since the advent of the internet. The possibility of having a catalog of millions of songs on a cell phone not only changed the way people listen to music, but it also added a new distribution scenario.
According to a Worldwide Independent Network (WIN) report, during 2018, the independent music industry increased its share in the global market, grabbing 39.9% of the line and generating revenues of more than $6.9 billion.
The globalization offered by all these platforms has changed the way the industry operated. The demand is higher, so artists have been forced to move away from albums and work with singles.
The 2010s were strongly marked by streaming. The new habits of listeners not only favored music platforms but also opened a gap for musical self-management that years later has become a new way of making music, distributing it, and monetizing it
Welcome to 2020
Each of the earlier eras of the music business has been defined and named for the dominant formats. The business models of the music industry were transformed by these technological changes and affected consumer behavior. Although there was a slight transformation due to them, the relationship between artists and record labels remained practically the same. Now everything is taking a turn where artists have more power and information than ever due to:
• Audience Access: The combination of streaming, social media, and music distributors means that artists can find global audiences without the need for a label.
• Alternative models: Signing with a record label is no longer the only option on the table. The percentage of artists who want to sign a traditional agreement with you is very low as this new generation of artists has a strong sense of independence. They are forging a remodeled industry based on new contracts and more balanced commercial structures.
• Respect for musical culture: The time has come when independent artists prefer recognition for their music over money and thus, gain real followers. Independent artists want to vindicate genres and break ground away from the most popular, but they also know perfectly well that being famous is not possible overnight. This lottery is not won by thousands of singers that daily upload their songs to digital distribution platforms. They know that music is a passion and don’t mind making it and earning a few dollars a year.
Prominent names are emerged in the independent music scene, where the likes of Hipolito Teixeira Carvalho a.k.a Lito the Guy, is becoming a brand himself. Lito is known for the “go-to” person in the music industry, allowing many young and aspiring artists find their direction and embark on their music journeys.
He is recognized as the “guy who can do it all”; such that, Lito can produce, record, brand, and market, all by himself. It is a spectacular feat which remains a rare aspect today. He creates his own music from lyrical composition to production, branding, and marketing. Lito is professionally attributed as an entrepreneur, music producer, advertising executive, and record producer.
• Moonlighting: For the most part, artists have careers that they exercise, and music is part of another joint work. For this reason, they tend to be more selective and analytical when it comes to managing themselves as they do not depend on whether their music is distributed or not for a living. We are in the era of emerging artists with a lot of control over their content, audiences, and procedures who know where they want to go and how to do it. The pressures of record labels have already been left behind.
• Open mind: Although some of the procedures of music distribution or marketing are completely foreign to most independent artists, they seek help to achieve their goals because they know that it is the best way to end their journey started within the musical self-management. Knowledge is the key.
Entertainment
MiG Arogan: The Haitian Powerhouse Behind the Spiritual Anthem “Moon Under Me”

MiG Arogan has firmly established himself as a commanding force in the music industry, bringing the weight and depth of Haitian culture and spirituality into the spotlight with his powerful track “Moon Under Me.” This song is not simply a musical creation; it is a bold spiritual declaration and a vivid expression of ancestral strength rooted in Haitian Vodou tradition.
Hailing from Haiti, MiG Arogan combines contemporary rap energy with rich cultural symbolism, carving a unique space where music meets ritual. “Moon Under Me” stands as a testament to this fusion, drawing deeply from the Vodou pantheon of Lwa (spirits) to convey protection, power, and fearlessness.
The song’s hook centers around the presence of Mama performing the sacred work “with the moon under me,” a metaphor for hidden spiritual forces guiding and empowering the artist. Papa Legba, the revered gatekeeper of the spiritual crossroads, “opens doors I don’t see,” symbolizing MiG’s access to realms and protections invisible to others. This connection to Legba asserts a profound control over paths both physical and metaphysical.
Further spiritual guardians emerge in the lyrics: Kalfou, the fierce spirit of crossroads and chaos, “waiting at the edge with heat,” ready to defend or attack; Baron Samedi and Baron Kriminel, powerful death spirits who “laugh when your blood hit street,” representing MiG’s untouchable status backed by forces of life and death. These spirits signal that crossing MiG Arogan or disrespecting his heritage comes with grave consequences.
The song also invokes Erzuli, embodying love, beauty, and pride, along with Simbi, the wise serpent spirit guiding MiG’s style and movement. Ogou, the warrior spirit, tests and arms him, while Damballa offers calm wisdom and balance. The mention of Granne Brigitte, the fierce protector, and the other spirits completes a powerful spiritual armor surrounding the artist.
“Moon Under Me” goes beyond conventional music; MiG Arogan describes himself as “no rapper, I’m a ritual in boots,” emphasizing the song’s ceremonial and mystical weight. The imagery of candles, chants, incense, and spirits evokes authentic Vodou ceremonies that infuse the track with genuine ancestral energy.
By weaving these sacred names and symbols into his lyrics, MiG Arogan not only asserts his own power but elevates Haitian Vodou from misunderstood superstition to a living, respected tradition. His message is clear: “Play with Haitians — that’s the wrong belief.” It’s a warning and a proclamation — the strength of his roots and spiritual backing make him untouchable, commanding respect from all who hear his voice.
With “Moon Under Me,” MiG Arogan asserts a profound cultural and spiritual identity. His music becomes a vessel for ancestral power, a declaration that the Haitian spirit is fierce, unbreakable, and very much alive in him. This song stands as an anthem for strength, heritage, and the unstoppable force that MiG Arogan represents in today’s music and culture landscape.
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