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The Rise of Independent Artists Dictates the Future of Music Industry

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The globalizing effect of streaming platforms has caused more and more artists to move away from the big labels to market their music independently. The arrival of streaming platforms once again shook the ever-agitated music industry, generating the biggest changes since the advent of the internet. The possibility of having a catalog of millions of songs on a cell phone not only changed the way people listen to music, but it also added a new distribution scenario.

According to a Worldwide Independent Network (WIN) report, during 2018, the independent music industry increased its share in the global market, grabbing 39.9% of the line and generating revenues of more than $6.9 billion.

The globalization offered by all these platforms has changed the way the industry operated. The demand is higher, so artists have been forced to move away from albums and work with singles.

The 2010s were strongly marked by streaming. The new habits of listeners not only favored music platforms but also opened a gap for musical self-management that years later has become a new way of making music, distributing it, and monetizing it

Welcome to 2020

Each of the earlier eras of the music business has been defined and named for the dominant formats. The business models of the music industry were transformed by these technological changes and affected consumer behavior. Although there was a slight transformation due to them, the relationship between artists and record labels remained practically the same. Now everything is taking a turn where artists have more power and information than ever due to:

• Audience Access: The combination of streaming, social media, and music distributors means that artists can find global audiences without the need for a label.

• Alternative models: Signing with a record label is no longer the only option on the table. The percentage of artists who want to sign a traditional agreement with you is very low as this new generation of artists has a strong sense of independence. They are forging a remodeled industry based on new contracts and more balanced commercial structures.

• Respect for musical culture: The time has come when independent artists prefer recognition for their music over money and thus, gain real followers. Independent artists want to vindicate genres and break ground away from the most popular, but they also know perfectly well that being famous is not possible overnight. This lottery is not won by thousands of singers that daily upload their songs to digital distribution platforms. They know that music is a passion and don’t mind making it and earning a few dollars a year.

Prominent names are emerged in the independent music scene, where the likes of Hipolito Teixeira Carvalho a.k.a Lito the Guy, is becoming a brand himself. Lito is known for the “go-to” person in the music industry, allowing many young and aspiring artists find their direction and embark on their music journeys.

He is recognized as the “guy who can do it all”; such that, Lito can produce, record, brand, and market, all by himself. It is a spectacular feat which remains a rare aspect today. He creates his own music from lyrical composition to production, branding, and marketing. Lito is professionally attributed as an entrepreneur, music producer, advertising executive, and record producer.

• Moonlighting: For the most part, artists have careers that they exercise, and music is part of another joint work. For this reason, they tend to be more selective and analytical when it comes to managing themselves as they do not depend on whether their music is distributed or not for a living. We are in the era of emerging artists with a lot of control over their content, audiences, and procedures who know where they want to go and how to do it. The pressures of record labels have already been left behind.

• Open mind: Although some of the procedures of music distribution or marketing are completely foreign to most independent artists, they seek help to achieve their goals because they know that it is the best way to end their journey started within the musical self-management. Knowledge is the key.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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When Motherhood Meets the Mic: Stacey Jackson’s Story Sings Its Own Soundtrack

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Stacey Jackson doesn’t take herself too seriously, and that might be the secret to her success. She’s the first to admit that her latest project, How a Gangsta Rapper Made Me a Better Mom (Integrated Musical Edition), began with laughter. “The title came from a moment of total chaos and comedy in my real life, juggling my kids, my career, and all the curveballs in between,” she says. “At the point I found myself working with an actual ‘gangsta rapper’, and the clash of worlds was so surreal, my son blurted out ‘Mom, how about calling the book How A Gangsta Rapper Made Me a Better Mom?’ And it just stuck with me.”

It’s the kind of moment that defines Jackson’s brand of honesty, a combination of humor and heart that turns the chaos of daily life into something both relatable and inspiring. “The phrase may have started as a bit of a joke… but the more I thought about it, the more I realised how true it was. That experience (and the people I met along the way) genuinely changed how I parent, how I view and teach my kids about drive and ambition, and how I navigate life as a woman trying to do it all. So the title is cheeky, yes but it’s also honest.”

That mix of playfulness and sincerity runs through the entire project. How a Gangsta Rapper Made Me a Better Mom isn’t just a memoir  it’s a musical novel, a storytelling format that merges fiction, sound, and emotion. “Honestly? I’ve always seen life like one big music video, scenes, moods, characters  and music has always been the emotional thread that ties it all together for me,” Jackson says. “So when I started writing this story, I couldn’t not hear the songs that went with it. I thought, what if the characters in the book had their own voices  literally  through music? That’s when it hit me: what if a novel could be heard as much as read?”

It’s a question only Jackson could ask  and actually answer. The book allows readers to hear songs as they appear in the story. “For the paperback we’ve included QR codes throughout the story where the song appears (direct links to all music platforms on an e-book) so that readers can instantly listen to the tracks that align with certain scenes or characters,” she explains. “For the audiobook, we took it a step further: the music is actually woven into the narration. The tracks are part of the whole immersive experience much like a film score or a musical.”

Her confidence in crossing genres  from pop to publishing to tech innovation  didn’t come from comfort zones. Jackson credits her past collaborations for teaching her how to take risks. “Working with someone like Snoop was a game-changer,” she says. “It showed me what it meant to blend worlds, to find common ground through music even when you come from totally different backgrounds. That spirit of collaboration and that sense of humour and grit  absolutely influenced the tone of the story. You’ll see it in the character of ‘The Most Famous Rapper in the World’  he’s not based on Snoop, but let’s just say I borrowed some of that larger-than-life charisma.”

Behind the glitz of the project lies a deeply personal truth: Jackson knows what it’s like to be stretched thin, to juggle family, art, and the expectations of the world. “While the plot is fictional, the emotional heart of it is deeply personal,” she says. “Like Stephanie Bloom, I’ve had to juggle a million roles: mom, wife, performer, businesswoman  all while chasing dreams that sometimes felt a bit… delusional. I know what it’s like to be underestimated, to start again, and to fight for your creative voice.”

That battle  fought with humor and resilience  fuels the book’s message. “At its core, it’s about second chances, finding your voice, and refusing to let age, motherhood, or society box you in,” Jackson says. “It’s about stepping into your power, even if it looks messy or unconventional. It’s also about grief, resilience, and the beauty of reinventing yourself  and doing it with humour and heart.”

But make no mistake: this isn’t just an emotional journey. It’s also a technical feat. “Syncing the timing of the book release with the music production was a bit like conducting an orchestra while tap dancing,” she says with a laugh. “Then there were the logistics of making sure QR codes worked… and that the audiobook format allowed music integration without disrupting the listening experience. It was a lot of back-and-forth with engineers, designers, and tech partners. But I had an amazing team, and we just kept pushing boundaries until it all came together.”

Like her heroine, Jackson isn’t content to stay still. She’s already imagining future chapters, sequels, new formats, fresh reinventions. “I really do feel that audiences today want more than just a book or an album; they want experiences,” she says. “We’re already used to streaming, binge-watching, interacting across platforms… So why not apply that to storytelling? For me, this is just the beginning.”

And for someone like Stacey Jackson  whose career has thrived on laughter, chaos, and pure creative courage  it’s easy to believe her story is only growing stronger.

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