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The Rise of Independent Artists Dictates the Future of Music Industry




The globalizing effect of streaming platforms has caused more and more artists to move away from the big labels to market their music independently. The arrival of streaming platforms once again shook the ever-agitated music industry, generating the biggest changes since the advent of the internet. The possibility of having a catalog of millions of songs on a cell phone not only changed the way people listen to music, but it also added a new distribution scenario.

According to a Worldwide Independent Network (WIN) report, during 2018, the independent music industry increased its share in the global market, grabbing 39.9% of the line and generating revenues of more than $6.9 billion.

The globalization offered by all these platforms has changed the way the industry operated. The demand is higher, so artists have been forced to move away from albums and work with singles.

The 2010s were strongly marked by streaming. The new habits of listeners not only favored music platforms but also opened a gap for musical self-management that years later has become a new way of making music, distributing it, and monetizing it

Welcome to 2020

Each of the earlier eras of the music business has been defined and named for the dominant formats. The business models of the music industry were transformed by these technological changes and affected consumer behavior. Although there was a slight transformation due to them, the relationship between artists and record labels remained practically the same. Now everything is taking a turn where artists have more power and information than ever due to:

• Audience Access: The combination of streaming, social media, and music distributors means that artists can find global audiences without the need for a label.

• Alternative models: Signing with a record label is no longer the only option on the table. The percentage of artists who want to sign a traditional agreement with you is very low as this new generation of artists has a strong sense of independence. They are forging a remodeled industry based on new contracts and more balanced commercial structures.

• Respect for musical culture: The time has come when independent artists prefer recognition for their music over money and thus, gain real followers. Independent artists want to vindicate genres and break ground away from the most popular, but they also know perfectly well that being famous is not possible overnight. This lottery is not won by thousands of singers that daily upload their songs to digital distribution platforms. They know that music is a passion and don’t mind making it and earning a few dollars a year.

Prominent names are emerged in the independent music scene, where the likes of Hipolito Teixeira Carvalho a.k.a Lito the Guy, is becoming a brand himself. Lito is known for the “go-to” person in the music industry, allowing many young and aspiring artists find their direction and embark on their music journeys.

He is recognized as the “guy who can do it all”; such that, Lito can produce, record, brand, and market, all by himself. It is a spectacular feat which remains a rare aspect today. He creates his own music from lyrical composition to production, branding, and marketing. Lito is professionally attributed as an entrepreneur, music producer, advertising executive, and record producer.

• Moonlighting: For the most part, artists have careers that they exercise, and music is part of another joint work. For this reason, they tend to be more selective and analytical when it comes to managing themselves as they do not depend on whether their music is distributed or not for a living. We are in the era of emerging artists with a lot of control over their content, audiences, and procedures who know where they want to go and how to do it. The pressures of record labels have already been left behind.

• Open mind: Although some of the procedures of music distribution or marketing are completely foreign to most independent artists, they seek help to achieve their goals because they know that it is the best way to end their journey started within the musical self-management. Knowledge is the key.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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The fundamental features of community festivals’ social implications




Music’s power is an extraordinarily vital and unique instrument that improves the human experience. When combined with a social gathering of individuals from all walks of life who have come to appreciate this art, it creates a force unlike any other. Music allows people to imagine their lives and evoke powerful memories. Music is integral to cultural gatherings, festivals, and belief systems. Sound and rhythm patterns provide a unique insight into an individual’s thoughts on current culture, subcultures, and societal concerns. Community festivals allow people of a community to engage in socialization, entertainment, and the formation of social networks, all of which can contribute to the promotion of community cohesiveness and the development of social capital within a community. 

In addition to bringing people of all colors, races, and ethnicities together, these festivals also play a pivotal role in promoting upcoming artists in the music industry. Festivals have long been one of the most prolific venues for promoting new music and exposing listeners to contemporary artists. The absence of festivals and venues has significantly hampered fresh content and talent exposure. Music is vital during festivals because it creates an instant link among those who attend. Festival music speaks to our human yearning to connect, and music is a means of self-expression that transcends all language borders. Picking up performances at smaller or local music festivals is a terrific method for new performers to get into the live music scene. 

Cultura Fest Las Vegas is organized by Alexis Lopez, CEO of artist-only entertainment in Las Vegas. The first large Latino Music Festival in the heart of Las Vegas, bringing together some of the top Latin artists from across the world to play on one stage, which includes some of the most prominent Latino Artists performing various types of music genres such as Regional Mexicana, Banda, Mariachi, and Reggaeton to create a first-time Latino music festival in the heart of Las Vegas. By reshaping live entertainment into an economic engine for growth and commerce and challenging humanity to live by its highest ideals, festivals have revolutionized the live music industry and become a crucial source of income for the music business. They also celebrate both the power of the individual and the collective masses. 

The upcoming festival to send shockwaves

The festival is scheduled to take place in 2023. With over 20 artists and ten of the biggest Latin DJs and music producers on the stage, bringing Latin Culture together, various Latin food from different cultures, games, contests, and giveaways for all guests to eat and dance the night away.

Cultura Fest will feature Latin music genres such as Reggaeton, Dembow, Mariachi, Corridos, and Banda Regional Mexicana.

Becky G, Dalex, Jowell & Randy, Blessed, Ryan Castro, Luis R Conriquez, Fuerza Reguida, Enigma Norteno, Junior H, Rickstarr, Mr. Fernandez, Christian Nava, Eslabón Armado, Eladio Carrión, Lunay, Sech, Lyanno, Mora, and many more will be confirmed as headliners in 2023.

Through his music promotion venture, Alexis intends to introduce Cultura Fest to other big cities such as Los Angeles, Texas, Chicago, and Miami. 

Introducing new artists to the audience

Alexis works as an A/R in the Latino business with numerous artists and frequently forges new ties amongst artists of various genres. Introducing numerous artists merging both cultures to be able to develop the new sounds of Latin Music, such as Grupo Firme from the Mexican Group and Jay Wheeler from reggaetón.

 About Alexis Lopez

 After suffering three ACL knee injuries, Alexis Lopez decided to hang up his boots and see what the future held for him. Alexis transitioned into music management, working with artists and DJs, and has worked for famous names in the music industry, such as Christian Nava, Rickstarr Baby, and Payso. Lopez has succeeded in every element of his life, and the new chapter of his life was no exception. Alexis Lopez knocked on many doors in his early days and was successful throughout his life. He has completed several missions. Lopez is now taking multiple Artists to South America, Central America, and Canada, such as Grupo Firme, Dos Carnales, Wisin & Yandel, Steve Aoki, Jay Wheeler, Oscar Maydon, Becky G, Luis R Conriquez, and many more Latino artists.

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