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The Rise of Independent Artists Dictates the Future of Music Industry




The globalizing effect of streaming platforms has caused more and more artists to move away from the big labels to market their music independently. The arrival of streaming platforms once again shook the ever-agitated music industry, generating the biggest changes since the advent of the internet. The possibility of having a catalog of millions of songs on a cell phone not only changed the way people listen to music, but it also added a new distribution scenario.

According to a Worldwide Independent Network (WIN) report, during 2018, the independent music industry increased its share in the global market, grabbing 39.9% of the line and generating revenues of more than $6.9 billion.

The globalization offered by all these platforms has changed the way the industry operated. The demand is higher, so artists have been forced to move away from albums and work with singles.

The 2010s were strongly marked by streaming. The new habits of listeners not only favored music platforms but also opened a gap for musical self-management that years later has become a new way of making music, distributing it, and monetizing it

Welcome to 2020

Each of the earlier eras of the music business has been defined and named for the dominant formats. The business models of the music industry were transformed by these technological changes and affected consumer behavior. Although there was a slight transformation due to them, the relationship between artists and record labels remained practically the same. Now everything is taking a turn where artists have more power and information than ever due to:

• Audience Access: The combination of streaming, social media, and music distributors means that artists can find global audiences without the need for a label.

• Alternative models: Signing with a record label is no longer the only option on the table. The percentage of artists who want to sign a traditional agreement with you is very low as this new generation of artists has a strong sense of independence. They are forging a remodeled industry based on new contracts and more balanced commercial structures.

• Respect for musical culture: The time has come when independent artists prefer recognition for their music over money and thus, gain real followers. Independent artists want to vindicate genres and break ground away from the most popular, but they also know perfectly well that being famous is not possible overnight. This lottery is not won by thousands of singers that daily upload their songs to digital distribution platforms. They know that music is a passion and don’t mind making it and earning a few dollars a year.

Prominent names are emerged in the independent music scene, where the likes of Hipolito Teixeira Carvalho a.k.a Lito the Guy, is becoming a brand himself. Lito is known for the “go-to” person in the music industry, allowing many young and aspiring artists find their direction and embark on their music journeys.

He is recognized as the “guy who can do it all”; such that, Lito can produce, record, brand, and market, all by himself. It is a spectacular feat which remains a rare aspect today. He creates his own music from lyrical composition to production, branding, and marketing. Lito is professionally attributed as an entrepreneur, music producer, advertising executive, and record producer.

• Moonlighting: For the most part, artists have careers that they exercise, and music is part of another joint work. For this reason, they tend to be more selective and analytical when it comes to managing themselves as they do not depend on whether their music is distributed or not for a living. We are in the era of emerging artists with a lot of control over their content, audiences, and procedures who know where they want to go and how to do it. The pressures of record labels have already been left behind.

• Open mind: Although some of the procedures of music distribution or marketing are completely foreign to most independent artists, they seek help to achieve their goals because they know that it is the best way to end their journey started within the musical self-management. Knowledge is the key.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Crafting Excellence: Vidyut Xavier’s Journey from Assistant Choreographer to Dynamic Actor




A fresh new face has arisen in Hindi cinema, where extravagant performances frequently take center stage, mesmerizing viewers with his genuineness and adaptability. The definition of brilliance in the acting industry has been redefined by rising star Vidyut Xavier, who has had a remarkable career. From his humble beginnings as a choreographer’s assistant to his acting work, Xavier’s journey is inspiring.

The journey of Xavier began at the center of the Hindi film industry. He was already a part of the film industry because he was the son of renowned cameraman Thomas A. Xavier and had a mother named Swati Xavier, a well-known costume designer. He strongly connected to the filmmaking tradition, which fueled his desire to leave a lasting impression.

His ascent began with a role many wouldn’t consider glamorous: background dancer and assistant choreographer. Under the guidance of Rekha Prakash, Xavier has learned the art of movement and rhythm, setting the stage for his future success as an actor. This early exposure to performance nuances laid a strong foundation for the authenticity that would later become his hallmark.

His commitment to constant growth was a defining characteristic of Xavier’s development. He pursued a mass media degree to add intellectual rigor to his creative endeavors. His combination of intellect and creativity gave him a distinctive viewpoint that he would later apply to his acting roles.

Xavier’s entry into the television industry was made possible by the show “Dhadkan Zindaggi Kii.” He received praise for his natural acting technique in a field that is sometimes noted for its theatricality because his portrayal of Dr. Abhay Sathe struck a deep chord with the audience. The program allowed Xavier to emerge as an aspiring actor by displaying his aptitude for giving characters nuance and authenticity.

Xavier served as an assistant director in “Dabbang,” a seamless transition from television to movies from which he learned different aspects of what goes behind the screen. His ability to approach his profession in various ways demonstrated his commitment to participating in all facets of his endeavors.

With parts in shows like “Mahabharat” (TV) and “Pavitra Bhagya,” where he continually demonstrated his range as an actor, Xavier’s career continued to flourish. Notably, his music video “Jeene De” gave his artistic resume a new depth and demonstrated his adaptability outside the boundaries of conventional acting.

Vidyut Xavier stands out as a welcome example of an emerging talent who can change the way in a field dominated by well-known actors. His transformation from a dynamic performer to a choreographer’s assistant inspires struggling or upcoming artists by highlighting the value of sincerity, hard effort, and humility. He solidifies his reputation as a young actor who is skilled in acting, dancing, and performing his own stunts and brings a genuine charm to every job.

Xavier’s journey has begun, and he is gradually rising towards being extremely successful. He carries all the skills and talents it takes to be a star. He is ready to leave a lasting legacy based on excellence, authenticity, and the unrelenting pursuit of his dreams, thanks to his perseverance, passion, and dedication to his trade.

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