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The Rise of Independent Artists Dictates the Future of Music Industry




The globalizing effect of streaming platforms has caused more and more artists to move away from the big labels to market their music independently. The arrival of streaming platforms once again shook the ever-agitated music industry, generating the biggest changes since the advent of the internet. The possibility of having a catalog of millions of songs on a cell phone not only changed the way people listen to music, but it also added a new distribution scenario.

According to a Worldwide Independent Network (WIN) report, during 2018, the independent music industry increased its share in the global market, grabbing 39.9% of the line and generating revenues of more than $6.9 billion.

The globalization offered by all these platforms has changed the way the industry operated. The demand is higher, so artists have been forced to move away from albums and work with singles.

The 2010s were strongly marked by streaming. The new habits of listeners not only favored music platforms but also opened a gap for musical self-management that years later has become a new way of making music, distributing it, and monetizing it

Welcome to 2020

Each of the earlier eras of the music business has been defined and named for the dominant formats. The business models of the music industry were transformed by these technological changes and affected consumer behavior. Although there was a slight transformation due to them, the relationship between artists and record labels remained practically the same. Now everything is taking a turn where artists have more power and information than ever due to:

• Audience Access: The combination of streaming, social media, and music distributors means that artists can find global audiences without the need for a label.

• Alternative models: Signing with a record label is no longer the only option on the table. The percentage of artists who want to sign a traditional agreement with you is very low as this new generation of artists has a strong sense of independence. They are forging a remodeled industry based on new contracts and more balanced commercial structures.

• Respect for musical culture: The time has come when independent artists prefer recognition for their music over money and thus, gain real followers. Independent artists want to vindicate genres and break ground away from the most popular, but they also know perfectly well that being famous is not possible overnight. This lottery is not won by thousands of singers that daily upload their songs to digital distribution platforms. They know that music is a passion and don’t mind making it and earning a few dollars a year.

Prominent names are emerged in the independent music scene, where the likes of Hipolito Teixeira Carvalho a.k.a Lito the Guy, is becoming a brand himself. Lito is known for the “go-to” person in the music industry, allowing many young and aspiring artists find their direction and embark on their music journeys.

He is recognized as the “guy who can do it all”; such that, Lito can produce, record, brand, and market, all by himself. It is a spectacular feat which remains a rare aspect today. He creates his own music from lyrical composition to production, branding, and marketing. Lito is professionally attributed as an entrepreneur, music producer, advertising executive, and record producer.

• Moonlighting: For the most part, artists have careers that they exercise, and music is part of another joint work. For this reason, they tend to be more selective and analytical when it comes to managing themselves as they do not depend on whether their music is distributed or not for a living. We are in the era of emerging artists with a lot of control over their content, audiences, and procedures who know where they want to go and how to do it. The pressures of record labels have already been left behind.

• Open mind: Although some of the procedures of music distribution or marketing are completely foreign to most independent artists, they seek help to achieve their goals because they know that it is the best way to end their journey started within the musical self-management. Knowledge is the key.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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“The Firing Squad”: I Cried Buckets of Tears




Sitting in the dimly lit theater, I had no idea what to expect as the opening credits of “The Firing Squad” began to roll. Little did I know that I was about to embark on an emotional journey that would leave me reaching for tissues and struggling to catch my breath.

The film follows the true story of three Christians facing execution by firing squad in a third world country. Directed by Timothy A. Chey, it features a stellar cast including James Barrington, Kevin Sorbo, and Cuba Gooding Jr. Each actor brings their character to life with such authenticity and depth that it’s impossible not to be fully immersed in their struggles and triumphs.

As the plot unfolded, I found myself drawn into a world of despair and desperation, but also one of unwavering faith and hope. The characters’ journey from darkness to light, from despair to redemption, resonated with me on a deeply personal level. I couldn’t help but be moved by their courage and resilience in the face of unimaginable adversity.

But it was the performances that truly stole the show. James Barrington’s portrayal of the protagonist’s internal turmoil was nothing short of mesmerizing, while Kevin Sorbo and Cuba Gooding Jr. delivered powerhouse performances that left me in awe.

And then there was the message of the film—that no matter how bleak the circumstances may seem, there is always hope. That even in our darkest moments, faith has the power to transform lives and bring about redemption. It was a message that hit me like a ton of bricks, leaving me with tears streaming down my face and a renewed sense of purpose.

As the credits rolled and the lights came up, I found myself struggling to put into words the impact that “The Firing Squad” had on me. All I could manage was, “I cried buckets of tears.” And I wasn’t alone. As I looked around the theater, I saw others wiping their eyes and exchanging emotional glances.

In the end, “The Firing Squad” wasn’t just a movie—it was an experience. An experience that left me feeling inspired, uplifted, and profoundly grateful for the power of cinema to touch the soul. And for that, I will be forever grateful.

The movie is set to premiere in the theatres worldwide on August 2, 2024. And this is definitely a must watch movie, reminding people of the strength of faith.

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