Business
The Secret Tips for Entrepreneurial Success
Are there traits or behaviors that help you excel in life? Is it possible to sabotage your success by avoiding certain daily practices? Below is a roundup of five daily habits that, if followed, can increase your chances of standing out from the crowd.
Learn from your mistakes
During our developmental years, we are taught to avoid mistakes at all costs. This attitude carries through life. Employees who make the slightest misstep are petrified. We have a propensity to apportion blame—or punish someone—rather than learn from the situation. This shuts down many perfect opportunities for growth.
Elon Musk takes a different approach. When something goes wrong, it piques his curiosity. He questions everything, looking for valuable insights and take-aways. Instead of pointing an accusing finger, or beating himself up, he’s discovered that the fastest road to improvement is to understand how errors occurred, adjust the process accordingly, and move forward.
Intuition is your inner guide
Being a top entrepreneur is not just cerebral. You also have to learn to rely on your ‘gut’. Intuition, or gut feeling, actually involves the second brain, which resides in the stomach. Our two brains communicate details they’ve picked up—things our conscious minds may have missed. That’s why we get that tingling sensation deep down in our stomachs.
Our brains are powerful ‘pattern recognition machines’ and constantly scan the horizon for details, cues, and threats that we need to be aware of. In fact, the US Navy has been researching this phenomenon for some time and has verified the fact that it is possible for someone to sense danger before it materializes. Even in modern business, with information galore, not all problems can be anticipated. We need to tune in to our inner voice.
Lawrence Ellyard, CEO of the International Institute for Complementary Therapists (IICT), has relied on his intuitive business sense to steer his firm through COVID-related business interruptions. During the recent lockdowns, Ellyard’s firm experienced unprecedented challenges that couldn’t be met with spreadsheets, figures or other usual metrics.
Ellyard says, “As robust as our accounting and reporting functions were, they just couldn’t tell us everything that we needed to know. We had many employees who weren’t able to carry out their work; they were worried about losing income. We had to rely on our instincts. As a leadership team, we found ourselves asking what would be the right thing to do? How should we act in this situation? What are our values and guiding principles?“
Emotional Intelligence is the smartest choice

Emotional intelligence, popularized by psychologist Daniel Goleman, also helped the Australian CEO to navigate the difficulties. Ellyard admits he had to pay careful attention to how he communicated with staff, and also how he managed his own emotions.
“Because leaders have to make tough decisions, and get the job done, they are often driven, direct and unaware of how they make others feel. I found that in the midst of all the tough days we experienced, the atmosphere could get a little fraught. It was crucial for me to understand that everyone was feeling vulnerable. I tried to keep my communication style positive and upbeat and monitored my own stress levels so I didn’t appear angry or upset. Understanding how you operate within a group of people can literally save relationships and ensure that your business does not implode. A business is only as strong as the links you forge with your team.”
Don’t be afraid to stand out from the crowd
Whether it’s setting standards for personal conduct, or deciding on the company direction, successful entrepreneurs forge their own direction—they don’t ‘go with the flow’. Steve Jobs didn’t want to make another grey box as a home computer. No. He bucked the trend. He wanted to create devices that were elegant, intuitive, and at a much higher price point. Many balked at his ambitious plans, including his own company who actually fired him for a period. However, his commitment to his vision eventually turned Apple into arguably the most influential company in the world, with unrivalled profit margins.
You have to back yourself

Ellyard advises aspiring entrepreneurs to have unshakable confidence in their vision, and in their abilities, whilst maintaining humility. He says, “It’s a fine line between hubris and self-belief. You want to maintain a humility that engenders support and brings people onboard. I find that leaders have to constantly guard against ego, as it can be off-putting. Don’t kid yourself that you’re some kind of Superman and you can do everything. No, you need a team around you; you need the support of others who complement your skill set. But, also, you can’t lead by committee. You have to be a leader with a clear vision. You have to give people something to aim for.”
Business
The Key Components of a Successful Digital Marketing Strategy
In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.
Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.
Clear Objectives and Measurable Goals
Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.
A Strong Brand Identity
Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.
Search Engine Optimisation (SEO)
SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.
Engaging Content Marketing
High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.
Social Media Engagement
Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.
Paid Advertising (PPC and Social Ads)
Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.
Email Marketing and Automation
Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.
Data Analytics and Continuous Optimisation
No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.
Final Thoughts
A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.
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